Why You Should Advertise on Instagram: Types of Ads to Use for Marketing

October 6, 2022

Instagram is a social media platform that is growing in popularity every day. Over 800 million people use Instagram, and this number continues to grow. If you're not using Instagram for your business, you miss out on a huge opportunity. This blog post will discuss the different types of ads you can use on Instagram for marketing purposes. We will also discuss why Instagram is such an excellent platform for advertising and some tips for creating successful ads.

Why Instagram is an excellent platform for marketing:

- There are over 800 million active users on Instagram. This number is expected to grow in the coming years.

- Instagram is a visual platform, and people love visuals. In fact, posts with visuals get 94% more views than those without visuals.

- Instagram has high engagement rates. The average engagement rate for brands on Instagram is around 0.22%. For every 1000 followers, your brand will receive approximately 220 likes or comments on a post.

- You can target specific audiences with Instagram ads. This is done by using the targeting options that are available in the ad manager. You can target people based on location, age, gender, interests, and more.

- Instagram ads are relatively inexpensive. You can start running ads for as little as $0.20 per day.

Types of Instagram ads:

- Photo ads: These are the most basic type of Instagram ad. They consist of a photo or video with a caption. You can use photo ads to promote your products, services, or brand.

- Carousel ads: Carousel ads are similar to photo ads but allow you to include multiple photos or videos in a single ad. This type of ad is great for telling a story or highlighting numerous products.

- Stories ads: Stories are a new feature on Instagram that allows users to share photos and videos that disappear after 24 hours. Stories ads are a great way to reach people already using Instagram.

- Video ads: Video ads are similar to photo and carousel ads but consist of a video instead of a photo. Videos are a great way to grab attention and show off your products or services in action.

- Collection ads: Collection ads are a new type of ad that allows you to showcase multiple products in a single ad. This type of ad is perfect for promoting sales or showcasing a product collection.

Tips for improving your ad campaigns

- Use high-quality visuals: As we mentioned before, Instagram is a visual platform. This means that your ads should be visually appealing. Use high-quality photos and videos in your ads to make them stand out.

- Keep your message clear: When creating an ad, you should always have a clear message. Your ad should be focused on a single offer, product, or service.

- Use actionable language: The language that you use in your ad should be actionable. This means using words like "buy," "sale," or "free."

- Use a call to action: A call to action (CTA) is a phrase or sentence that tells the viewer what they should do next. For example, your CTA could be "Click here to learn more" or "Buy now while supplies last."

- Test, test, test: Always be testing your ads. Try different images, videos, copies, and CTAs to see what works best for your audience. The only way to know what works is to try other things and see what gets the best results.

Examples of successful Instagram ad campaigns:

- Nike: Nike is one of the most successful brands on Instagram. They use high-quality visuals and actionable language in their ads. They also use a photo, video, and carousel ads to showcase their products.

- Adidas: Adidas is another big brand that does a great job with its Instagram ads. Like Nike, they use high-quality visuals and actionable language. They also use a mix of photo, video, and carousel ads.

- Warby Parker: Warby Parker is a glasses company that uses Instagram ads to promote its products. They use beautiful photos and videos in their ads. They also use a mix of photo, video, and carousel ads.

- Herschel Supply Co.: Herschel Supply Co. is a backpack company that uses Instagram ads to promote its products. They use beautiful photos and videos in their ads. They also use a mix of photo, video, and carousel ads.

As you can see, many brands are doing great things with their Instagram ads. Suppose you want to be successful with your ad campaigns. In that case, you should take a page from their book and use high-quality visuals, actionable language, and a mix of photo, video, and carousel ads.

Advertising on Instagram is a great way to reach new customers and grow your business. Using the tips and tricks in this blog post, you can create successful ads to help you achieve your marketing goals. So what are you waiting for? Start creating Instagram ads today!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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