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Why Earned Media is Important to Digital Marketing: The Benefits of Getting Your Message Out There
Digital marketing is an ever-evolving field, and it can be challenging to keep up with the latest trends. One of the most critical aspects of digital marketing is earned media. What is earned media? Earned media refers to any type of unpaid promotion that you receive for your business. This could include reviews, social media shares, and links from other websites. Earned media can significantly impact your business, so it's essential to understand the benefits and ensure you are taking advantage of this valuable resource!
What is earned media, and why is it essential to digital marketing?
Earned media is any type of unpaid promotion that you receive for your business. This could include reviews, social media shares, and links from other websites. It can considerably impact your business, so it's essential to understand the benefits and ensure you are taking advantage of this valuable resource!
There are a few key reasons why earned media is so crucial to digital marketing:
1. It builds trust and credibility - When potential customers see that you have earned media from other people or businesses, they are more likely to trust and believe in your message. This is because it carries a lot of social proof and can be seen as more credible than paid advertising.
2. It helps you reach a wider audience - can help you get new people who may not have heard of your business before. This is because when someone shares your content, their followers will see it and maybe intrigued enough to check out your website or products.
3. It's free! - One of the best things about it is that it doesn't cost you anything. You don't have to pay for advertising or worry about budgeting like you would with paid media. It is indeed a great way to get your message out without breaking the bank.
What are some of the best ways to earn media coverage?
Now that you know a little bit more about it and why it's essential, it's time to start taking advantage of this valuable resource! There are a few key ways to do this:
1. Monitor your online presence: The first step is to know what people say about you online. This means setting up Google Alerts for your business name and monitoring social media channels.
2. Encourage reviews: Another great way to earn media coverage is by encouraging customers and clients to leave reviews. This could be on popular review sites like Yelp, Google, or your own website.
3. Create share-worthy content: One of the best ways to encourage earned media is by creating high-quality content that people will want to share. This could be anything from blog posts and infographics to videos and images.
By following these tips, you can start earning media coverage for your business and reaping the many benefits that come with it!
How to get started with earned media
There are a few key ways to earn media:
- Writing guest blog posts for other websites in your industry
- Being interviewed or featured in articles on popular websites and blogs
- Creating helpful and informative videos that people want to share
- Offering discounts or freebies in exchange for social media shares
If you're not sure how to get started with, there are a few resources that can help:
- Hootsuite has a great blog post on How to Get Started with Earned Media
- The Hubspot Blog has an informative article on How to Use Earned Media to Grow Your Business
- Sprout Social has a helpful guide on How to Create an Earned Media Strategy
It is integral to digital marketing, and the benefits are too good to ignore. If you're not using the strategy, now is the start! And if you need help getting started, there are plenty of resources available to help you out.
Examples of successful campaigns that leveraged earned media
It can be a powerful tool, and many businesses have used it significantly. Here are a few examples of successful campaigns that leveraged earned media:
- Domino's Pizza asked customers to share photos of their "bad" pizza experiences on social media using the hashtag #thewaitisover. The campaign resulted in over 12,000 social media mentions and earned Domino's a ton of free publicity.
- T-Mobile created a clever marketing campaign called #UnleashTheNight, where they gave away free cell phone service for a year to people who posted about the contest on social media. The campaign generated over 200,000 social media mentions and earned T-Mobile a lot of new customers.
- Old Spice's "The Man, Your Man Could Smell Like" campaign was a huge success, partly thanks to their clever use of the strategy. They created a series of hilarious videos featuring the Old Spice guy, which people loved and shared on social media. As a result, the campaign generated over 54 million views on YouTube and earned Old Spice a lot of brand awareness.
It is a powerful tool to help you reach a wider audience, build trust and credibility, and improve your search engine visibility. Suppose you're not using the technique in your digital marketing strategy. In that case, you're missing out on a valuable opportunity to engage with your target audience!
This article inspired you to use the strategy in your digital marketing campaigns. If you need help getting started, there are plenty of resources available to help you out. Thanks for reading!
The future of earned media
Earned media is an integral part of digital marketing, and its importance will only continue to grow in the future. As social media becomes more popular and people become more skeptical of paid advertising, businesses will need to find new ways to reach their target audiences. Earned media will become increasingly important, and businesses that can effectively leverage earned media will have a significant advantage over their competitors.
So what does the future of earned media hold? We can expect to see more businesses using creative and innovative strategies to gain media attention, and we can expect earned media to play a more prominent role in digital marketing campaigns. To stay ahead of the curve, it's essential to start using earned media in your digital marketing campaigns now. Thanks for reading!
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