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What Pivots Are You Making in Your Business Next Year

January 25, 2023

Making a pivot in your business is one of the most important things you can do to ensure its success. A pivot is a change or adjustment you make in your business next year. It can be anything from changing your target market to changing your product offerings. It's important to think about what pivot you want to make and then make a plan to make it happen. Keep reading! We will discuss some of the most common pivots that businesses make and how to make them.

What pivots are you making in your business next year

1. Change Your Target Market 

Try to figure out what they need and want. You can figure out what needs to change. Once you know whom you want to target, you should change your products or services. Think about what kinds of products or services would be most beneficial for those customers. And then start making your business fit their needs.

You can also make a pivot by changing the products you sell. Think about what new products could help your current customers. Are there any industry trends that are worth pursuing? If you know a lot about the business. You can figure out which products might be good for your customers. It will give you an edge over your competitors.

2. Pivot Changes to Your Business Model 

Changing how a business works is another common pivots to turn it around. This could mean changing how you price your goods or services and treat your customers. Also, even switching from a B2B model to a B2C model. It's important to consider what changes could benefit your business and determine if they're possible.

3. Pivot A New Line of Products or Services 

If you want to make a significant change, introducing a new line of products or services can be one of the good pivots to do it. You will need to research the industry and determine which products or services will give your customers the most value. Then, make a plan for how you will introduce them, who will make them, and how much it will cost.

Changing your business next year can be manageable. If you've taken the time to think through different possibilities and make plans. You can turn your business in the right direction. Take it to the next level by looking at your target market. Or by making changes to your business model and releasing a new line of products or services.

By taking the time to think about these pivot strategies. You can get a leg up on your competitors and ensure your business does well in the coming year. With careful planning and hard work, you can prove that your business will do well after the pivot.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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