Update Your Social Media Marketing Strategy

December 13, 2022

Are you looking to boost your social media presence? Want to outshine the competition?

Here are seven social media strategy tactics: 

1. Engage people in social media

Cheating to boost engagement has been a popular social tactic, but it's a marketing mistake. Brands share posts that ask users to "tag a friend in the comments" to increase interaction without creating a conversation. But platforms are cracking down on spammy engagement bait as algorithms get more brilliant.

With organic reach declining and businesses increasing social ad spending, content must be exciting and engaging to engage followers and broader audiences.

2. Optimize Live Videos on social media

Live videos are used by brands that want to get their audiences interested. A survey by Livestream found that 80% of viewers would rather watch live videos than read blogs.

67% of live video viewers are more likely to buy tickets to an event.

Use live video to improve your social media marketing. Livestream brand events, interviews, behind-the-scenes footage, and other things to get people more interested. Use video tools to make videos easier.

3. Use tools for social media marketing

How do you keep your audience's feeds on top? Well, marketers usually use social media marketing tools every day to mark their territory on social media.

Many social media marketing tools can help you with powerful tasks like scheduling posts, analyzing performance, capturing lead opportunities, engaging with clients, and more.

Now, it's easy to handle multiple aspects of social media marketing. All your marketing tasks, like scheduling or curating content, managing campaigns, or making last-minute changes, can be done in one place. This makes marketing a smooth process.

4. Write the story of your brand on social media

How you talk about your brand dramatically affects how people feel about it. For their brand marketing to work, well-known companies have turned to good stories.

Stories are a brilliant way to get your audience to feel something about your brand.

Aside from what you say and how you say it, the way your brand tells its story is also essential. Social media is a great place to tell people about your brand and connect with them.

5. Post your ads on Instagram

Instagram is one of the most popular platforms where people sell things to each other. More than a billion people use the platform right now. Instagram has become a powerful social media platform because it has a large and diverse online community.

Instagram has more people who interact with it than either Twitter or Facebook. With the Reels and other features you can use to shop, the reach is also great.

Now is the right time to use the power of Instagram ads to reach potential buyers worldwide. Make sure your ads look good and are aimed at the right people to ensure they work.

6. Use a Related Hashtag

Hashtags are an excellent way to get attention from people for your brand. But to find the best hashtags for your brand, you need to do some research.

The hashtags you use should also be related to the people you want to reach. The more specific the hashtag, the more people will be interested in what you say. This will make you more visible and get more people to interact with you.

Always try to use different hashtags by combining a general hashtag with one unique and specific one. When you find something that works for you, stick with it. And use the same hashtag combinations on all social media sites. With these hashtags, it will be easier to find your most important supporters and track where your name comes from.

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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