Top Influencer Marketing Trends You Should Know About in 2023

February 8, 2023

In the current marketing atmosphere, more people have resisted paid ads and chose influencer marketing instead. Many have installed pop-up ad blockers and no longer readily trust paid advertising in search of authentic and reliable content. This led to influencer marketing simply because users trusted their local influencers.

As such, more businesses have invested in influencer marketing programs, as seen in the industry's growth. It originated from Instagram in 2018 and is a widely practiced marketing trend across all social media platforms.

Top Influencer Marketing Trends

To help you understand and employ influencer marketing in your business, here are the rising trends for 2023.

Livestream shopping will be the norm

Livestream shopping is already a trend in China, and one can expect a global rise by 2023. It provides users with a fun and interactive way to purchase items. The premise is simple: users watch live-stream content by sellers and creators, see the products in action, and buy as they go.

This is effective because the sellers have an audience that trusts them. The product is also demonstrated in real-time without any cuts, which means it is more likely to gain people’s trust.

Video-based content

TikTok and Instagram Reels have made it easier for content creators to film, edit, and publish video content. They express themselves through videos, and the algorithm supports this as video content rises.

Omnichannel campaigns

Influencers now leverage their influence across different platforms by launching omnichannel campaigns. Through cross-promotion, they ensure the visibility of their campaigns for targeted audiences over various platforms.

Emphasis on data and ROI

One of the biggest hurdles marketers face when working with influencers is the lack of real-time data. Additionally, there is no fixed and measurable outcome per campaign, so marketers should seek real-time data and measure influencer marketing results, which encompasses likes, comments, usage of discount codes, trackable links, and impact on sales.

Overall, these trends are set to govern the influencer marketing industry by 2023. The best tip is for brands and marketers to continue working with influencers that are the perfect fit for their company and messaging.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 things I wish I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

Also check our latest blogs : 
March 22, 2023
The Best Apps to Help You Work Smarter, Not Harder

In today's fast-paced world, it is more important than ever to have tools that help you work smarter, not harder. If you're looking for great apps to make your work life more manageable, look no further! Keep Reading! We'll talk about a few of the best apps around nowadays. Whether you are looking for a […]

Read More
March 22, 2023
A Guide to Best Digital Business to Start in 2023

Planning to start a digital business is crucial. Looking for a business that fits your passion is also difficult. Your own business may be beneficial as you can be your boss. If you still need clarification about what business to start, you have come to the right place. We will tackle the best digital business […]

Read More
March 21, 2023
Everything You Need to Know About Online Business Trends in 2023

Online marketplaces are expected to see increased revenue in 2023. From 2023 through 2027, Amazon anticipates $491 billion in revenue. According to Statista 's findings, this is quite likely to occur. In recent years, internet marketplaces have developed into mature, profitable enterprises. Their population is expanding at a dizzying rate. This trend doesn't look like […]

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram