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Top Influencer Marketing Trends You Should Know About in 2023
In the current marketing atmosphere, more people have resisted paid ads and chose influencer marketing instead. Many have installed pop-up ad blockers and no longer readily trust paid advertising in search of authentic and reliable content. This led to influencer marketing simply because users trusted their local influencers.
As such, more businesses have invested in influencer marketing programs, as seen in the industry's growth. It originated from Instagram in 2018 and is a widely practiced marketing trend across all social media platforms.
To help you understand and employ influencer marketing in your business, here are the rising trends for 2023.
Livestream shopping will be the norm
Livestream shopping is already a trend in China, and one can expect a global rise by 2023. It provides users with a fun and interactive way to purchase items. The premise is simple: users watch live-stream content by sellers and creators, see the products in action, and buy as they go.
This is effective because the sellers have an audience that trusts them. The product is also demonstrated in real-time without any cuts, which means it is more likely to gain people’s trust.
TikTok and Instagram Reels have made it easier for content creators to film, edit, and publish video content. They express themselves through videos, and the algorithm supports this as video content rises.
Influencers now leverage their influence across different platforms by launching omnichannel campaigns. Through cross-promotion, they ensure the visibility of their campaigns for targeted audiences over various platforms.
Emphasis on data and ROI
One of the biggest hurdles marketers face when working with influencers is the lack of real-time data. Additionally, there is no fixed and measurable outcome per campaign, so marketers should seek real-time data and measure influencer marketing results, which encompasses likes, comments, usage of discount codes, trackable links, and impact on sales.
Overall, these trends are set to govern the influencer marketing industry by 2023. The best tip is for brands and marketers to continue working with influencers that are the perfect fit for their company and messaging.
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