The Ultimate Guide to Link-Building for Non-Technical SEO Enthusiasts

March 17, 2023

Do you want to find out more about building links? Do you need clarification about how to start or what techniques will work best for your website? If so, this is the right guide for you! We will help you build links and show you how to get the most out of your efforts. We'll also give you helpful tips and tricks to make the steps more accessible and effective. So, this guide has something for everyone, whether you're a complete SEO newbie or a seasoned pro.


What is Link-Building? 

It is the act of getting other websites to link to yours. The goal of this practice is to get more people to visit websites. Move them up in search engine rankings, and make them more visible online. You can make links by getting mentioned and covered by other websites. They can be made by reaching out to other sites in a strategic way. No matter what strategy you use, building links is a crucial part of any SEO campaign that works.

How Does Link-Building Help SEO

Building links can significantly affect how well your website ranks in search engines. It is because search engines see each link as a "vote" for your website. The more votes you get, the higher your rank in their results. Links can also help get more targeted traffic to your website. Because they are often placed in the content on other websites related to yours. It can support more potential customers to find your business and interact with your brand online.

Link-Building Strategies 

When it comes to building links, there is no one-size-fits-all method. Different strategies will work better for different types of websites. Here are some common ways to make links that work well for most businesses:

1. Guest Posting

Getting natural, authoritative links is easy if you write good guest posts for other websites and link back to your page. Don't reach out to any blog or website. Focus on ones with a large, relevant audience and are likely to share your post with their readers.

2. Broken Link Building

Finding broken links on other sites and replacing them with your content. It is what damaged link building is all about. This method is excellent for SEO because it lets you get valuable backlinks from authority sites without having to do any more outreach.

3. Link Building Resource Page 

It is the process of contacting the webmaster. Ask them to link your site on their "resources" pages. These pages usually have links to useful websites, tools, and articles in a particular niche. So getting listed can be a great way to get some valuable backlinks. 

4. Network Outreach 

It is the process of getting in touch with other webmasters and influential people in your industry. Building relationships with them and asking them to link to your content. You can do this on social media sites like Twitter or LinkedIn. You can use email outreach tools like Buzzstream or Pitchbox.


Link building is a crucial part of SEO. It can be scary for people starting. Even if you need to learn a lot about how SEO works. There are still many good ways to build links you can learn and use. With some practice and patience, you'll be well on your way to getting valuable backlinks. It will definitely help your website rank higher in search engines and be seen by more people.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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