The Top 5 Factors That Influence Social Media Engagement

August 2, 2022

There is no question that social media is a powerful tool for businesses. It allows you to connect with potential and current customers in a way that was never possible. But not all social media platforms are created equal. Some platforms are more conducive to engagement than others. This blog post will discuss the top 5 factors that influence social media engagement.

1. Timing of your social media posts

The timing of your posts is crucial. If you post when your target audience is inactive, you will not get the engagement you are looking for obviously. For example, if you target working professionals, you will want to post during business hours.

Here are the best times to post on social media, according to Hootsuite:

- Facebook: Monday through Thursday, between 12 pm and 1 pm

- Twitter: Monday through Thursday, between 12 pm and 3 pm

- LinkedIn: Tuesday, Wednesday, and Thursday, between 12 pm and 1 pm

- Instagram: Monday through Friday, between 11 am and 3 pm

Keep in mind that these are general guidelines. You must experiment to see what works best for your business and your target audience straightaway.

2. Frequency of your social media posts

If you only post once a week, you will not get the engagement you want. To keep your followers engaged, you need to post regularly. How often should you post? That depends on the platform.

- Facebook once a day

- Twitter: multiple times throughout the day

- LinkedIn at least once a day

- Instagram: multiple times throughout the day

Again, these are general guidelines. You must experiment to see what works best for your business and your target audience.

3. Variety of Content

If you are only posting text updates, you will not get the engagement you want. You need to post different content to keep your followers engaged. This includes photos, videos, infographics, and anything visually appealing.

Remember, social media is a visual medium. The more visually appealing your content is, the more likely people will engage with it thereafter.

4. Quality of Posts

Thus, if you are only posting content that is low quality, you are not going to get the engagement that you want. You need to post high-quality content to keep your social media followers engaged. This means well-written articles, exciting photos and engaging videos.

Remember, social media is a competitive landscape. If you want people to engage with your content, you at least need to ensure that it is better than the content they see from other businesses.

5. Interaction and Engagement With Followers

If you are not interacting with your social media followers, you will not get the engagement you want evidently. You need to interact with your followers regularly to keep them engaged significantly. This includes responding to comments, answering questions and starting conversations.

The bottom line is that social media engagement is undeniably essential for businesses. By following the tips in this blog post by all means, you will get more engagement on your social media posts.

To help you further crush the digital marketing scene, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this then. Get the eBook here. 
If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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