The State of Short-Form Video: Trends to Watch in 2022

August 19, 2022

Short-form video is on the rise. As audiences move away from traditional television and toward digital content, short-form video has become one of the most popular genres. In this blog post, we will discuss some of the latest trends in short-form videos and how you can capitalize on them. Keep reading to learn more!

The rise of short-form video content

In today's hectic world, it's more important than ever to capture people's attention quickly. That's why short-form video content is on the rise. Whether it's a Vine, an Instagram story, or a Snapchat clip, these concise videos are perfect for busy audiences. What's more, they're highly shareable, making them ideal for marketing purposes. And with the rise of platforms like TikTok, there's no shortage of creative ways to produce engaging short-form content. So if you're looking to reach a wider audience, don't be afraid to think outside the traditional format and go for something shorter and more attention-grabbing. Chances are your audience will appreciate it.

The different types of short-form video content

There's no doubt that short-form video content is on the rise. With platforms like TikTok, Snapchat, and Instagram all vying for our attention, it's important to know what kind of content works best on each platform. That's why we've put together a guide to the different types of short-form video content out there.

On TikTok, users are looking for engaging, creative content that is easy to digest. This could be anything from a funny sketch to a DIY tutorial. On Snapchat, meanwhile, users are more interested in behind-the-scenes content and quick updates from their favorite influencers. And on Instagram, users are looking for stunning visuals and inspiring stories.

So whatever platform you're using, make sure you're creating the right kind of content for your audience. Short-form video is here to stay, so get creative and start churning out those videos!

How brands can use short-form video to reach their target audience

If your brand isn't using short-form video, you're missing out on a huge opportunity to reach your target audience. Short-form video is the perfect way to grab attention and deliver your message quickly and effectively. And with platforms like Vine and Instagram, it's easier than ever to get started.

Here are some tips for using short-form video to reach your target audience:

1. Keep it short and sweet. Your videos should be no longer than 15 seconds. This is just enough time to deliver your message without boring or alienating your viewers.

2. Be creative. Don't be afraid to experiment with different formats and styles. Short-form video is all about creativity, so have fun with it!

3. Use hashtags. Hashtags are a great way to connect with potential customers who are searching for content like yours. Choose relevant, popular hashtags that will help get your videos seen by the people you want to reach.

4. Promote your videos. Once you've created some great short-form videos, make sure you promote them on your other channels (social media, website, email, etc.). This will help ensure that your target audience sees them and knows about your brand.

Trends to watch in 2022

It's hard to believe that we're already thinking about 2022, but the truth is that the next year is going to be a big one for video. Here are a few trends to keep an eye on:

First, we're going to see more companies using video for marketing and advertising purposes. Video is an incredibly powerful tool for engaging potential customers, and with the rise of social media platforms like TikTok, it's only going to become more popular.

Second, we're going to see more companies producing live-streamed content. Live streaming is a great way to connect with viewers in real-time, and it's perfect for things like product launches and announcements.

Third, we're going to see more videos being produced in virtual reality. VR provides an immersive experience that traditional video just can't match, and with the release of new VR headsets like the Oculus Quest 2, we're only going to see this trend grow.

Fourth, we're going to see more educational videos. Videos are a great way to learn about new subjects, and with the rise of online learning platforms like Udemy and Coursera, we're only going to see more educational videos being produced.

Finally, we're going to see more video content being consumed on mobile devices. More and more people are watching videos on their phones and tablets, so it's important for companies to make sure that their videos are optimized for mobile viewing.

These are just a few of the video trends that we'll be seeing in 2022. So if you want to stay ahead of the curve, make sure to keep these trends in mind!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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