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The Key Element in Creative Briefs That's Not Typically Found in Content Briefs
September 2, 2022
When it comes to content marketing, the creative brief is one of the most essential documents you'll ever create. It's a guide for your team, and it ensures that everyone is on the same page when it comes to what you're trying to accomplish. However, there's one key element that's often missing from content briefs - and that's why it's so important. This blog post will discuss that element and how you can ensure it's included in your following content briefs!
What is the crucial difference between creative briefs and content briefs?
The critical difference is that content briefs often lack a clear focus. They might include a lot of information about the target audience, the tone of voice, and the project's overall goals - but they don't always have a clear idea of what the content should achieve.
In contrast, creative briefs typically have an evident focus. They might only be a few sentences long, but they'll lay out exactly what you want to achieve with your content. This could be anything from increasing brand awareness to generating leads - but whatever it is, it should be particular.
Why is it essential to have a separate creative brief for creatives to reference when developing ideas for your brand or product?
A creative briefs is essential because it allows you to be specific about what you want to achieve with your content. It also ensures that everyone on your team is on the same page regarding your goals. And finally, it gives creatives a reference point when developing ideas for your brand or product.
Including this crucial element in your content briefs will help you create more focused, compelling content and might even help you achieve better results than without it!
How can you ensure that your creative brief effectively gets the most out of your team's creativity and resources?
The best way to ensure that your creative content briefs is effective is to keep it simple. Try to include only the most essential information, and ensure that everyone on your team understands what you're trying to achieve. You should also give creatives flexibility regarding how they interpret and execute your ideas. And finally, make sure to review and revise your creative brief regularly to make sure it's still relevant and practical.
Examples of how to properly structure a creative brief for different types of brands or products:
- If you're a small business, your creative brief should be short and sweet. Include only the most essential information, and ensure everyone on your team knows what you're trying to achieve.
- If you're a large company, your creative brief should be more comprehensive. Include detailed information about your goals, target audience, and what you want to achieve with your content.
- If you're a BtoB company, your creative brief should focus on the results you want to achieve. Include information about your target audience, what they need to know, and how you plan to measure success.
- If you're a BtoC company, your creative brief should focus on emotion. Include information about your target audience's needs and desires and what you want them to feel after seeing your content.
No matter what company you are in, the most important thing is to be clear about your goals and target audience. Once you have that information, you can start creating content to help you achieve your objectives!
How can you be sure that the final product meets your expectations and those of your target audience?
The best way to be sure that the final product meets your expectations and those of your target audience are to include them in the creative process. Work with your team to develop a clear idea of what you want to achieve, and then get input from your target audience at every stage of the process. This will help you create content that resonates with them and meets their needs.
Tips on working with creatives to develop high-quality, effective content marketing campaigns:
- Make sure everyone on your team understands your goals and target audience.
- Work with creatives to develop a clear idea of what you want to achieve.
- Get input from your target audience at every stage of the process.
- Be open to their feedback and suggestions.
- Revise your creative brief regularly to ensure it's still relevant and practical.
- Make sure to review the final product before it goes live.
By following these tips, you can be sure that your content marketing campaigns are high quality and effective!
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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
