The Future of Link Building: 2022 Tips and Strategies

October 17, 2022

Link building is one of the most important aspects of off-page SEO. It helps you build credibility and authority for your website and can improve your search engine rankings. This blog post will discuss some tips and strategies for link building that will help you in 2022. We will also discuss how digital marketing is changing and how you can adapt your link-building strategy to stay ahead of the competition!

The changing landscape of link building

As the internet evolves, so does link building. In the early days of SEO, link building was all about quantity. The more links you had pointing to your website, the better your chances were of ranking high on Google. However, this is no longer the case. Google has become much more sophisticated and now looks at the quality of links rather than the quantity. This means that link building is now more about quality than quantity.

What does this mean for you? You need to focus on building high-quality links from authoritative websites. A link from a high-quality website will carry more weight than a low-quality one.

So, how can you build high-quality links in 2022? Here are some tips:

-Identify your linkable assets: The first step is to identify the "linkable assets" on your website. These pages on your website are most likely to be linked to other websites. Linkable assets include blog posts, infographics, ebooks, and whitepapers.

-Create great content: Once you've identified your linkable assets, you need to create great content that people will want to link to. This content should be well-researched, well-written, and informative. If your content is good enough, other websites will link to it without asking!

-Reach out to influencers: If you want to get links from high-quality websites, you need to reach out to influencers in your industry. These are people with a large following who are respected in your industry. If you can get them to link to your website, it will carry a lot of weight.

-Submit your website to directories: There are many web directories out there that can help you get links to your website. However, you need to be careful with this technique, as some low-quality directories can hurt your link-building efforts. Only submit your website to high-quality, reputable directories.

-Build relationships: One of the best ways to get high-quality links is to build relationships with other websites in your industry. Suppose you can develop a good relationship with another website. In that case, they may be willing to link to your website in the future. This is one of the most effective link-building strategies out there.

Digital marketing is changing

Link building is not the only aspect of digital marketing that is changing. The entire digital marketing landscape is shifting, and businesses must change their strategies to stay ahead of the competition. Here are some changes that you can expect in 2022:

-Voice search will become more popular: Voice search is a technology that allows users to search the internet using their voice. This is becoming increasingly popular, as it is convenient and easy to use. In 2022, more people will be using voice search to find businesses and services online.

-Augmented reality will become mainstream: Augmented reality (AR) is a technology that overlays digital information in the real world. This is starting to become popular in some industries, such as gaming and retail. In 2022, AR will become more mainstream and be used in more industries.

-Data will become even more critical: Data is already a vital part of digital marketing, and this will continue to be the case in 2022. Businesses must collect and analyze data to understand their customers and target them with the right marketing messages.

-The customer journey will become more important: The customer journey is the path a customer takes from becoming aware of your business to becoming a paying customer. In 2022, businesses need to optimize customer journeys to increase conversion rates.


As a link builder, what is one thing you wish everyone knew about link building?

There is no one-size-fits-all approach to link building. Every website is different, so every link-building strategy needs to be customized to fit the individual website. All successful link builders have in common that they are constantly testing and tweaking their strategy to find what works best for their particular situation.

What are some unique, creative, or different strategies to implement in 2022?

-Try link reclamation: Link reclamation is the process of finding and claiming links that are already pointing to your website. This can be done by conducting a link audit or using a tool like Google Search Console.

-Focus on linkless mentions: A linkless mention is when your website is mentioned online without a link being included. This is becoming more valuable as Google gives more weight to brand mentions.

-Do a link-building audit: A link-building audit is a process of reviewing your link-building efforts and identifying areas that need improvement. This can help you fine-tune your strategy and ensure you get the most out of your link-building efforts.

-Create a link bait: Link bait is content created specifically to attract links. This can be done by creating controversial or exciting content to get people talking.

-Build relationships with other websites: As mentioned before, building relationships with other websites in your industry can be a great way to get high-quality links. This can be done by guest posting, participating in link roundups, or simply reaching out to other websites and asking for a link.

What is one link-building strategy that you think will be popular in 2022?

One link-building strategy that is becoming increasingly popular is guest posting. Guest posting involves writing articles for other websites in your industry in exchange for a link to your website. This is a great way to get high-quality links and exposure for your website.

That's all for this blog! To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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