The Failure of Social Media Platforms to Implement Video Marketing Features: What is the Possibility?

August 18, 2022

There is no doubt that social media platforms have revolutionized the way we communicate and share information. However, some platforms are still lagging in implementing video marketing features. For example, TikTok has been a massive success with its short videos, but other social media platforms like Facebook and Twitter have yet to catch up. What is the possibility of disconnecting between the practice and the actual implementation?

Social media platforms

Social media platforms have been slow to adopt video marketing features for a variety of reasons

One reason is that social media is designed for text-based communication, and adding video features would require a complete redesign. Another reason is that some platforms are hesitant to add features that compete with existing services like YouTube.

This is a missed opportunity for social media platforms and businesses alike

Video marketing is a powerful tool. Video marketing can help businesses to connect with their customers on a more personal level and tell their stories in a way that text-based communication simply cannot. Social media should take note of TikTok's success and consider adding video features to their platform. Otherwise, they risk being left behind in the ever-changing world of social media.

Social media platforms should embrace video marketing features

Social media must implement video marketing features to stay ahead of the competition. Platforms that don't catch on will be left in the dust. Therefore, social media platforms must embrace video marketing features to stay ahead of the competition and keep up with the ever-changing world of social media.

Businesses should start using video marketing to reach more customers

Social media should take note of TikTok's success and consider adding video features to their platform. Otherwise, they risk being left behind in the ever-changing world of social media. Businesses should also start using video marketing to reach more customers. Video marketing effectively connects with customers and tells your story in a way that text-based communication cannot.

There is a possibility that it will eventually catch up to TikTok and other video-based social media platforms. However, it is also possible that the disconnect between the practice and the actual implementation will continue. Only time will tell. Thank you for reading!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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