The Essential Software for Starting a Business + Bonus Tips for Digital Marketing

August 19, 2022

Starting a business can be a daunting task. There are so many things to do, and it can be hard to know where to start. We put together this list of essential software for starting a business. This software will help you keep your business organized and running smoothly. In addition, we have included some tips for digital marketing that will help you reach new customers and grow your business!

- CRM software: Customer relationship management (CRM) software helps you manage your customer relationships. This software can help you track sales, customers, and prospects.

- Project management software: Project management software helps you plan, track, and execute projects. This software can help you stay on budget and on schedule.

- Accounting software: Accounting software helps you manage your finances. This software can help you track income and expenses, invoices, and payments.

- Marketing software: Marketing software helps you reach new customers and grow your business. This software can help you create and track marketing, social media, and email campaigns.

- A reliable computer with anti-virus software installed: This is important for any business, especially for companies that handle sensitive information.

- Accounting software, such as QuickBooks or Xero: can help you manage your finances and track income, expenses, invoices, and payments.

Bonus tips for digital marketing:

- Use social media: Social media is a great way to reach new customers and grow your business. Use platforms like Facebook, Twitter, and Instagram to promote your products or services.

- Start a blog: A blog is a great way to share your expert knowledge with the world. Write about relevant topics to your industry, and promote your blog on social media and other websites.

- Email marketing: Email marketing is a great way to stay in touch with your customers and promote your products or services. Use an email marketing service like MailChimp or Constant Contact to create and send newsletters, coupons, and other promotional materials


- Use search engine optimization (SEO): SEO is a process of optimizing your website to rank higher in search engine results. This can help you attract more visitors to your website and convert them into customers.

- Use pay-per-click (PPC) advertising: PPC is an advertising model where you pay for each click on your ad. This can be a great way to reach new customers and grow your business.

- Use Google AdWords: to generate leads and traffic to your website.

- Use Google Analytics: to track your website traffic and conversion rate.

More tips for online presence and search engine optimization:

- Optimize your website for search engines: Make sure your website is well-organized and easy to navigate. Use keyword-rich titles and descriptions, and include a sitemap to help search engines index your site.

- Claim your business listing on Google My Business: This will help you control how your business appears in Google Search results.

- Add social media sharing buttons to your website: This will make it easy for visitors to share your content on social media.

- Use alt tags to describe your images: This will help search engines index your website and improve your chances of appearing in image search results.

By following these tips, you can set your business up for success! Software is just one piece of the puzzle; you also need a great product or service and a solid marketing strategy. For more tips on starting a business, check out our blog.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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