The Best eCommerce Platforms for Every Business

November 15, 2022

Regarding eCommerce platforms, there are a few different options to select from. So, which one is the best for your business? Well, it depends on a variety of factors.

For example, you'll want to consider the size of your business, your budget, and what features are important to you. We will discuss some of the most known eCommerce platforms out there. We will also offer tips on monitoring important KPIs like Net Profit, Conversion Rate, and ROAS across platforms.

eCommerce platforms

These are the eCommerce Platforms that can make your job easier:

Shopify

Shopify is the most popular eCommerce platform on the market. It is user-friendly, has many features, and is reasonably priced. Shopify also provides a wide range of integrations, so you can link it to the other tools you use for your business.

WooCommerce

It is a free eCommerce plugin you can add to your WordPress website. It is user-friendly and has a lot of features. WooCommerce also gives a wide range of inclusion, so you can connect it to the other tools you use for your business.

Magento

This is a powerful eCommerce platform used by one of the biggest brands in the world. It also belongs to the most expensive eCommerce platforms on the market. Magento is not as user-friendly as Shopify or WooCommerce, but it offers many features and flexibility.

BigCommerce

It is another popular eCommerce platform that offers many features and is easy to use. BigCommerce is more expensive than Shopify or WooCommerce, but it provides unique features, such as the ability to sell on multiple channels.

PrestaShop

PrestaShop is a free eCommerce platform that is used by many small businesses. It is user-friendly and has a lot of features. They also offer a wide range of integrations, so you can associate them with the other tools you use for your business.

OpenCart

OpenCart is a free eCommerce platform that is used by many small businesses. It is user-friendly and has a lot of features. It also provides a wide range of integrations, so you can secure it from the other tools you use for your business.

When your eCommerce platform has been established, all you need to do is track and monitor KPIs' to stay ahead of the curve. 

These are some tips to Monitor KPIs like Net Profit, Conversion Rate, and ROAS.

1. Use Google Analytics

Google Analytics is a free tool that you can use to track a variety of KPIs for your eCommerce business. To set up Google Analytics, you'll need to create a Google account and add the code to your website. Once you've done that, you can see how much traffic your website is getting. What pages are being viewed, and what actions are being taken? You can also use Google Analytics to track other KPIs like conversion rate and ROAS.

2. Use a KPI Dashboard

There are many different KPI dashboards available that you can use to track KPIs for your eCommerce business. A KPI dashboard will give you a quick overview of all the important KPIs for your business. You can use a KPI dashboard to track sales, traffic, conversion rate, and ROAS.

3. Use eCommerce Reporting Tools

There are many different eCommerce reporting tools available that you can use to track KPIs for your eCommerce business. These tools will provide detailed reports on your eCommerce business, including sales, traffic, conversion rate, and ROAS.

4. Use a CRM System

It is a great way to track KPIs for your eCommerce business. A CRM system will allow you to see your customer data in one place. Use this to track sales, customer satisfaction, and conversion rate.

5. Use Social Media Analytics

If you sell products on social media, you can use social media analytics to track KPIs for your eCommerce business. Social media analytics tools will allow you to see how much traffic your social media pages are getting, what posts are being shared, and what products are being bought. You can also use social media analytics to track other KPIs like conversion rate and ROAS.

Monitoring key performance indicators is essential for any eCommerce business. You can ensure that your company is on track and profitable by tracking key performance indicators (KPIs).

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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