The Best B2C Incentives for Mobile App Marketing: What Works and What Doesn't

November 15, 2022

When it comes to mobile app marketing, you can use many different incentives to get people to download your app. Some of these incentives work better than others, and some can negatively impact your marketing efforts. In this blog post, we will look at the best B2C incentives for mobile app marketing and discuss what works and doesn't. Stay tuned!

Mobile app marketing

What encourages consumers to download/interact with a mobile app?

There are a few different things that can encourage consumers to download and interact with a mobile app. Some of the most effective incentives include:-A discounts on products or services: Offering a discount on products or services is a great way to get people to download your app. If you offer a significant value, you may even be able to get people to make a purchase through your app.

Are there specific incentives that work really well at promoting a mobile app? Discounts? Exclusive content? If so, what are they?

There are a few different things that can encourage consumers to download and interact with a mobile app. Some of the most effective incentives include:

-A discount on products or services: Offering a discount on products or services is a great way to get people to download your app. If you offer a significant discount, you may even be able to get people to make a purchase through your app.

-Exclusive content: Offering exclusive content is another excellent way to get people to download your app. This could include special offers and coupons to exclusive video content and access to VIP events.

-Reward programs: Reward programs are a great way to keep people engaged with your app. You can offer rewards for things like making purchases, referring friends, or even using the app regularly.

-Push notifications: Push notifications can be a great way to remind people to use your app and keep them up to date on what's happening. Just ensure you don't overdo it or risk annoying your users.

-A loyalty program: Loyalty programs are another great way to encourage people to download and use your app. If you offer rewards or points for using your app, people will be more likely to keep using it.

-Exclusive content: Offering exclusive content is a great way to get people to download and use your app. If you have content that can only be accessed through your app, people will be more likely to download it.

What are some of the worst things you can do when trying to promote a mobile app?

There are a few things that you should avoid when marketing your mobile app. Some of the worst incentives include:

-Asking people to rate or review your app: Asking people to rate or review your app is a surefire way to get them to delete it.

-Using pop-ups or interstitials: It is a great way to annoy your users and get them to leave your app.

-Pestering people with notifications: Pestering people with messages is another excellent way to annoy your users and get them to leave your app.

-Making it difficult to unsubscribe: Making it difficult to unsubscribe from your app is a surefire way to frustrate your users.

-Spamming: Spamming is one of the worst things you can do when marketing your app. If you spam people with notifications or emails, they will quickly get annoyed and delete your app.

How can you measure the success of your incentive-based mobile app marketing campaign?

There are a few different ways that you can measure the success of your incentive-based mobile app marketing campaign. Some of the most important things to track include:

-Downloads: The number of downloads is a great way to measure the success of your campaign. If you see a significant increase in downloads after launching your campaign, it's a good sign that it was successful.

-Engagement: The level of engagement is also a great way to measure the success of your campaign. If people use your app more after your campaign, it's a good sign that it was successful.

-Ratings and reviews: The number of ratings and reviews is also a great way to measure the success of your campaign. Suppose you see a significant increase in positive ratings and reviews after your campaign. In that case, it's a good sign that it was successful.

-Revenue: The amount of revenue generated is also a great way to measure the success of your campaign. If you see a significant increase in sales after launching your campaign, it's a good sign that it was successful.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Also check our latest blogs : 
December 2, 2022
The Do's and Don'ts of Mobile Push Notifications

As a business owner, staying ahead of the curve is essential. To remain competitive, you must use your industry's latest technology and trends. One such trend is mobile push notifications. These notifications allow businesses to communicate with their customers through their mobile devices. However, there are some do's and don'ts when using mobile push notifications […]

Read More
December 2, 2022
How Push Notifications Can Help You Boost Your Digital Marketing Efforts

Did you know that push notifications can help you boost your digital marketing efforts? If used correctly, push notifications can be a powerful tool for reaching and engaging customers. In this blog post, we will discuss how push notifications work and how you can use them to improve your digital marketing strategy. We will also […]

Read More
December 2, 2022
Social Media Channels that Consumers Trust the Most

Which social media channels do consumers trust the most? This is a question that businesses need to be asking themselves as they develop their social media marketing strategy. To create effective campaigns, you need to know where your target audience spends their time online. In this blog post, we will discuss the social media channels […]

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram