The 5 Types of Lead Magnets That Convert the Most

August 10, 2022

When it comes to lead magnets, there are many different options. But which ones convert the best? In this blog post, we will discuss the 5 types of lead magnets that generate the most conversions. We will also provide examples of each type of lead magnet and how you can create them yourself!

1. eBooks

An eBook is a digital book that can be downloaded and read on any device. E-books are usually longer than other lead magnet options, but they are also one of the most popular types of lead magnets. If you have expertise in a specific topic, an eBook is a great way to share your knowledge with others. Plus, creating an eBook is relatively easy and can be done in a short amount of time.

To create an eBook, you will need to write the content first. Once the content is written, you can design the eBook using a program like Adobe InDesign or Canva. If you don’t have experience with graphic design, there are plenty of templates available online that you can use. Once your eBook is designed, you must export it as a PDF and make it available for download on your website.

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2. Checklists

A checklist is a lead magnet that provides a list of steps or items that must be completed to achieve a specific goal. Checklists are great lead magnets because they are easy to create and can be used by anyone, regardless of their skill level. Plus, they are an effective way to provide valuable information in a concise format.

To create a checklist, you must determine what goal your lead magnet will help people achieve. Once you know the plan, you can create a list of steps or items that need to be completed to achieve that goal. Once the checklist is created, you can design it using a program like Adobe InDesign or Canva. Or, you can simply make it as a PDF document.

3. Templates

A template is a lead magnet that provides a pre-designed file or document that can be used to complete a specific task. Templates are great lead magnets because they save people time and provide everything they need in one place. Plus, templates can be used repeatedly, making them an extremely valuable lead magnet.

To create a template, you must determine what task your lead magnet will help people complete. Once you know the task, you can then create a file or document that can be used to complete that task. For example, if you are making a lead magnet for social media marketing, you could create a template for an Instagram post or Facebook ad.

Once the template is created, you can design it using a program like Adobe Photoshop or Canva. Or, you can simply make it as a PDF document.

Once your lead magnet is ready, promote it on your website and social media channels. You can also use paid advertising to promote your lead magnet and drive more traffic to your website!

4. Courses

A course is a lead magnet that provides a series of lessons or modules on a particular topic. Courses are great lead magnets because they offer a lot of value and can be taken at the person’s own pace. Plus, courses can be broken down into smaller bite-sized pieces, which makes them easy to consume.

To create a course, you must determine what topic your lead magnet will cover. Once you know the case, you can create a series of lessons or modules covering that topic. For example, if you are making a lead magnet for social media marketing, you could create a course that covers the basics of social media marketing or a more advanced course that covers social media advertising.

Once the course is created, you can design it using a program like Adobe Captivate or Canva. Or, you can simply make it as a PDF document.

5. Webinars

A webinar is a lead magnet that provides a live or pre-recorded online seminar on a specific topic. Webinars are great lead magnets because they offer a lot of value and can be attended by anyone, regardless of location. Plus, webinars can be recorded and made available for people to watch at their convenience.

To create a webinar, you must determine what topic your lead magnet will cover. Once you know the topic, you can then create a live or pre-recorded online seminar that covers that topic. For example, if you are making a lead magnet for social media marketing, you could create a webinar that covers the basics of social media marketing or a more advanced webinar that covers social media advertising. Once the webinar is created, you can design it using a program like Adobe Connect or Canva. Or, you can simply make it as a PDF document.

These are just a few of the most popular lead magnets you can use to generate conversions on your website. Experiment with different lead magnets to see what works best for your business! And, if you need help creating or designing a lead magnet, be sure to reach out to a professional designer or marketer. They can help you create a lead magnet that is sure to convert!

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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