The 5 Types of Competitor Research in Digital Marketing

August 11, 2022

Do you know who your competitors are? What about their strengths and weaknesses? You're at a disadvantage if you don't understand your competition well. To stay ahead of the curve, it's important to conduct competitor research regularly. This blog post will discuss the 5 different types of competitor research in digital marketing.

Competitive Analysis

The first 5 types of competitor research is a competitive analysis. This involves closely examining your competitor's marketing strategy and performance. You can adapt and improve upon their strategies by understanding what they are doing well.

Keyword Research

Another essential type of competitor research is keyword research. This helps you understand what keywords your competitor is targeting and how they rank for those keywords. Understanding this enables you to adjust your keyword strategy to target the same or similar keywords.

Social Media Monitoring

Another critical aspect of competitor research is social media monitoring. This involves keeping an eye on your competitor's social media activity and seeing what kind of engagement they are getting. By understanding their social media strategy, you can adjust your social media activity to be more effective.

Website Analysis

Another essential type of competitor research is website analysis. This helps you understand how your competitor's website is designed and what kind of traffic they receive. By understanding their website strategy, you can adjust your website to be more effective.


The last type of competitor research is benchmarking. This involves comparing your performance against your competitor's performance. Understanding where you stand in relation to your competition can adjust your strategies accordingly.

Competitor research is an integral part of any digital marketing strategy. By understanding your competitor's strengths and weaknesses, you can adjust your plan to be more effective. What type of competitor research do you conduct regularly?

Do you want to learn more about competitor research? Check out our blog post on the topic: How to Stand Out as a Small Business: 6 Strategies for Competing with Larger Competitors

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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