The 5 Most Favored Digital Marketing KPIs to Track in a Business

July 29, 2022

There is a variety of digital marketing key performance indicators (KPIs) that you can track in your business. However, not all of them are equally important. This blog post will discuss the 5 most favored digital marketing KPIs. These KPIs will help you track the success of your digital marketing campaigns and ensure that you are getting the most out of your investment. Let's get started!

TABLE OF CONTENTS:

1. Website Traffic

2. Email Open Rates

3. Social Media Engagement

4. SEO Rankings

5. Lead Generation and Conversion Rates

1. Digital Marketing - Website Traffic

One of the most important digital marketing KPIs is website traffic. This metric will show how many people visit your website and engage with your content. Several ways to increase website traffic include SEO, PPC, and social media marketing.

If you want to track this KPI effectively, you should set up Google Analytics on your website. This will give you detailed insights into your website traffic, including the traffic source, the number of page views, and the average time spent on the site.

Google Analytics is a free tool that is easy to set up. If you need help, you can check out this guide.

Once you have Google Analytics set up, you can start tracking your website traffic and working on ways to increase it.

Some tips to increase website traffic:

- Use social media platforms to promote your content

- Invest in search engine optimization (SEO)

- Run pay-per-click (PPC) campaigns

- Use email marketing to drive traffic to your website

- Collaborate with influencers and get them to promote your content

2. Email Open Rates

Another digital marketing KPI that you should track is open email rates. This metric will show how many people are opening and engaging with the emails you send.

Several factors can affect open email rates, such as the subject line, the sender, and the time the email is sent.

You should use an email marketing platform such as MailChimp or Constant Contact to track this KPI effectively. These platforms will give you detailed insights into your email open rates, including the number of people who opened the email and the number of clicks.

You can also use these platforms to segment your list and send targeted emails to specific groups of people. This will help you increase your email open rates and get the most out of your marketing campaigns.

Some tips to increase open email rates:

- Use a catchy subject line

- Personalize the sender's name

- Send the email at an optimal time

- Segment your list and send targeted emails

- A/B test your emails

By increasing your email open rates, you will be able to reach a larger audience and generate more leads for your business.

3. Social Media Engagement

Another digital marketing KPI that you should track is social media engagement. This metric will give you an idea of how many people interact with your social media content.

Several factors can affect social media engagement, such as the quality of the content, the frequency of the posts, and the time of day the posts are made.

You should use a social media platform such as Hootsuite or Sprout Social to track this KPI effectively. These platforms will give you detailed insights into your social media engagement, including the number of likes, comments, and shares.

You can also use these platforms to segment your audience and target specific groups of people. This will help you increase your social media engagement and get the most out of your marketing campaigns.

Some tips to increase social media engagement:

- Use high-quality images and videos

- Post frequently

- Post at optimal times

- Segment your audience and target specific groups

- Use relevant hashtags

4. Digital Marketing - SEO Rankings

Another digital marketing KPI that you should track is SEO rankings. This metric will give you an idea of how well your website ranks in search engines.

Several factors can affect SEO rankings, such as the content quality, the website's structure, and the number of backlinks.

You should use a tool such as Google Analytics or Moz to track this KPI effectively. These tools will give you detailed insights into your SEO rankings, including the keywords you are ranking for and the position in which you are ranking.

You can also use these tools to segment your website and target specific groups of people. This will help you increase your SEO rankings and get the most out of your marketing campaigns.

Some tips to increase SEO rankings:

- Use high-quality content

- Optimize the website structure

- Build backlinks

- Segment your website and target specific groups

- Conduct keyword research

5. Lead Generation and Conversion Rates

You should track lead generation and conversion rates, the final digital marketing KPI. This metric will give you an idea of how effectively your marketing campaigns generate leads and convert them into customers.

Several factors can affect lead generation and conversion rates, such as the quality of the content, the offer, and the call to action.

To track this KPI effectively, you should use a tool such as HubSpot or Pardot. These tools will give you detailed insights into your lead generation and conversion rates, including the number of leads, the conversion rate, and the cost per lead.

You can also use these tools to segment your audience and target specific groups of people. This will help you increase your lead generation and conversion rates and get the most out of your marketing campaigns.

Some tips to increase lead generation and conversion rates:

- Use high-quality content

- Offer a valuable product or service

- Use a strong call to action

- Segment your audience and target specific groups

- Test and optimize your campaigns

Digital marketing is constantly evolving, and it can be challenging to keep up with the latest trends. However, by tracking the correct KPIs, you can stay ahead of the curve and ensure that your marketing campaigns are successful. By monitoring these five digital marketing KPIs, you will be able to reach a larger audience and generate more leads for your business.

To help you more, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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