The 4 Types of Digital Marketing: What You Need to Know

August 16, 2022

There are many types of digital marketing, and it can be difficult to keep track of them all. In this blog post, we will discuss the four main types: search engine optimization, pay-per-click advertising, content marketing, and social media marketing. We will explain what each type entails and give you tips on how to get started with each one. So whether you are a beginner or an experienced marketer, this blog post is for you!

There are many types of digital marketing, and it can be difficult to keep track of them all. In this blog post, we will discuss the four main types: search engine optimization, pay-per-click advertising, content marketing, and social media marketing. We will explain what each type entails and give you tips on how to get started with each one. So whether you are a beginner or an experienced marketer, this blog post is for you!

​​Importance of Digital Marketing

Digital marketing is important because it helps businesses reach a wider audience. By using digital marketing techniques, businesses can communicate with potential and current customers through the use of various online channels. These channels include search engines, social media, email, and websites. 

Digital marketing allows businesses to connect with people who may not be reached through traditional marketing techniques. It also allows businesses to track the performance of their marketing campaigns and make changes accordingly. 

Search Engine Optimization (SEO)

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO encompasses both on-page factors (like keyword research and meta tags) and off-page factors (like link building and social media engagement). 

Pay-Per-Click Advertising

PPC is a type of digital advertising in which businesses pay a fee each time one of their ads is clicked. The most common form of PPC is Google Ads, which allows businesses to bid on keywords that trigger their ad to appear in Google’s search results. 

Content Marketing

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action equally. 

Social Media Marketing

Social media marketing is the process of using social media platforms (like Facebook, Instagram, and Twitter). Build relationships with potential and current customers altogether. The goal of social media marketing is to create content that is shareable and will promote engagement, whether that be through likes, comments, or shares. 

Now that you know the four types of digital marketing, it’s time to get started! Pick one type and focus on creating a strategy for that. Then, once you have a solid foundation, you can start branching out into the other types. Good luck!

To help you more, I need you to check this eBook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here.

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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