Video content is ever on the rise. Today, 86% of marketing professionals use long-form and short-form videos as integral parts of their marketing campaigns. Video consumption is also at an all-time high, with a recorded number of 244.4 million users that enjoy it as of 2020. And it does make sense because if a picture is worth a thousand words, just imagine how much you can say with videos.

At this point, it’s not a question of whether or not you should create video content for your marketing because you definitely should. It is just a question of what type of videos you should make. In this blog, we will discuss different video content ideas that actually convert.

  1. Customer testimonials

Everyone craves social proof before they pull the trigger and hit the “check out” button. As such, customer testimonial videos are excellent for conversion. This allows you to show the honest, genuine reactions of your customers. This is more convincing and will increase the likelihood of swaying a potential consumer into an actual, paying customer.

This also benefits your customers by giving them a platform to express their sentiments about your product or service. They can use their own words and portray the range of emotions they felt during their transaction with you.

  1. Explainer video

An explainer video, as the name suggests, is a video that explains something, whether it is a particular topic or a new product. This format allows you to dive deep into a new launch to clearly show why your target audience should pay attention to your product.

Explainer videos boost brand awareness on all social media platforms and are excellent attachments to announcement emails. 

71% of consumers think videos explain topics better than text, so this is a beneficial and digestible method for your audience. 

  1. Demo video

A demo video is also known as a demonstration video. In this format, you can demonstrate how your product works, its excellent features, and its practical application in your customers’ lives. This video gives viewers the basic knowledge of operating your product to make the most out of it. This is particularly useful for products that seem complicated to use. Rather than scaring your customers away with complications, guide them through these videos and invite them to try them out for themselves.

To convince you even further, 73% of people who watch demo videos are more likely to purchase your product than those who don’t. Additionally, 58% of consumers think that brands that invest in video content are generally more trustworthy than brands that don’t.

  1. Webinars

Webinars are excellent for conversion. Because it is an interactive method that connects you with your audience based on a specific topic. You can use this to educate your audience on subjects such as a brief history of your business. Behind-the-scenes information and tutorials on how they can make the most out of your product or service.

Overall, webinars effectively usher people through the customer funnel. They may attend your webinar as an unaware audience member and come out of it as a loyal advocate.

  1. Video emails

Email marketing is one of the most effective ways to connect with your audience. It is highly convenient since everyone can just access their email inboxes from their phones. As a matter of fact, the average person receives around 90 messages per day. It is just a matter of standing out from the crowd and making your subscribers notice your email.

You can do this through video emails. Don’t write another lengthy 500-word email that they will most likely gloss over. Instead, shoot a short and sweet 2- or 3-minute video. This adds personalization since they can see your face and hear your voice. Overall, the experience will be more compelling.

And there you have it! Switch up your content and give these video content ideas a try. These formats will undoubtedly increase your conversion rate as you engage with your audience on a more personal, revolutionary level.

To help you more, I need you to check this eBook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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