When you share a link on the internet, you want it to be as short and easy to remember as possible. This is where URL-shortening services come in handy! These services take long, complicated URLs and shrink them down to a few characters that are easy to remember. This blog post will discuss some of the best URL-shortening services available and how they can help simplify your links.

Why you should use URL shortening services

Before we dive into the various URL-shortening services that you can use, it is vital to fully understand first why this is a necessity in the first place. The truth is that it’s all about SEO and first impressions. Would your target audience really click on a string of gibberish words and numbers, or are they more likely to click on a recognizable link?

Here are three main reasons why you should use URL-shortening services:

To make your links more manageable

When your links are shortened, it becomes easier to manage them, especially if you are working on backend integrations that require you to connect certain funnel pages to one another. The shortened link lets you know exactly where you will be redirected.

To track how many people are clicking on your links

Tracking becomes more accessible and efficient when working with shortened links. You can identify the number of visitors per page with ease.

To customize your links with your own branded domain name

One of the main reasons why shortening is essential is that it allows you to customize your links into something unique and recognizable. This incentivizes viewers to click on it since they already know where they will be redirected.


Bitly is one of the most popular URL-shortening services available. It is free to use and offers a variety of features that make it a valuable tool for anyone who needs to shorten URLs. One of the best features of Bitly is its ability to track how many people click on your shortened links. This information can be beneficial in understanding which links are being used the most and which are not.


Another excellent URL-shortening service is TinyURL. TinyURL is also free to use and offers a simple interface that makes it easy to shorten URLs. One of the best things about TinyURL is that it does not require you to create an account to use its features. This makes it an excellent option for people who want to shorten URLs on the fly without signing up for an account.


If you are looking for a more advanced URL-shortening service, you may want to check out Rebrandly. Rebrandly is a paid service that offers a wide range of features that make it an excellent choice for businesses and individuals who need to shorten and track their links. One of the most unique features of Rebrandly is its ability to customize your shortened URLs with your own branded domain name. This can be a great way to make your links more recognizable and easier to remember.

No matter your needs, there is sure to be a URL-shortening service that is right for you. These services can help simplify your links and make them easier to share with others. Give one of these services a try today and see how they can help you!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 things I wish I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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