Are you looking to boost your social media presence? Want to outshine the competition?
Here are seven social media strategy tactics:
Cheating to boost engagement has been a popular social tactic, but it's a marketing mistake. Brands share posts that ask users to "tag a friend in the comments" to increase interaction without creating a conversation. But platforms are cracking down on spammy engagement bait as algorithms get more brilliant.
With organic reach declining and businesses increasing social ad spending, content must be exciting and engaging to engage followers and broader audiences.
Live videos are used by brands that want to get their audiences interested. A survey by Livestream found that 80% of viewers would rather watch live videos than read blogs.
67% of live video viewers are more likely to buy tickets to an event.
Use live video to improve your social media marketing. Livestream brand events, interviews, behind-the-scenes footage, and other things to get people more interested. Use video tools to make videos easier.
How do you keep your audience's feeds on top? Well, marketers usually use social media marketing tools every day to mark their territory on social media.
Many social media marketing tools can help you with powerful tasks like scheduling posts, analyzing performance, capturing lead opportunities, engaging with clients, and more.
Now, it's easy to handle multiple aspects of social media marketing. All your marketing tasks, like scheduling or curating content, managing campaigns, or making last-minute changes, can be done in one place. This makes marketing a smooth process.
How you talk about your brand dramatically affects how people feel about it. For their brand marketing to work, well-known companies have turned to good stories.
Stories are a brilliant way to get your audience to feel something about your brand.
Aside from what you say and how you say it, the way your brand tells its story is also essential. Social media is a great place to tell people about your brand and connect with them.
Instagram is one of the most popular platforms where people sell things to each other. More than a billion people use the platform right now. Instagram has become a powerful social media platform because it has a large and diverse online community.
Instagram has more people who interact with it than either Twitter or Facebook. With the Reels and other features you can use to shop, the reach is also great.
Now is the right time to use the power of Instagram ads to reach potential buyers worldwide. Make sure your ads look good and are aimed at the right people to ensure they work.
Hashtags are an excellent way to get attention from people for your brand. But to find the best hashtags for your brand, you need to do some research.
The hashtags you use should also be related to the people you want to reach. The more specific the hashtag, the more people will be interested in what you say. This will make you more visible and get more people to interact with you.
Always try to use different hashtags by combining a general hashtag with one unique and specific one. When you find something that works for you, stick with it. And use the same hashtag combinations on all social media sites. With these hashtags, it will be easier to find your most important supporters and track where your name comes from.
To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
Social media is a powerful tool that can be used to reach a large number of people in a short amount of time. However, not all businesses have the budget or manpower to maintain a social media presence that reaches the same numbers as larger businesses. This doesn't mean that micro-businesses and small business owners can't use social media to their advantage!
There are several ways that micro-businesses and small business owners can gain customers without a large following. One way is to tap into other marketing channels such as word-of-mouth, email, or even print marketing. Another way to increase brand awareness and reach new customers is through search engine optimization (SEO).
There are a number of marketing tactics that micro-businesses and small business owners can use to build their presence. One tactic is to create valuable content that will help them attract new followers. Another tactic is to engage with their target audience by responding to comments and questions. Additionally, they can use social media ads to reach a wider audience.
There are a number of ways that business owners can increase their brand awareness and gain new customers without it. One way is to participate in local events and tradeshows. This will help them get their name out there and connect with potential customers. Another way is to create a website or blog and optimize it for search engines. Additionally, they can distribute flyers and brochures to local businesses.
By combining these marketing tactics, micro-businesses and small business owners can increase their brand awareness and reach new customers without social media. So don't be discouraged if you don't have a large following! There are plenty of other ways to gain customers. To help you out, I need you to check this ebook I've created about the ten things that I'VE WISHED I had known when I started marketing. If you are or are even not in the same place, you need to read this. Get the ebook here.
If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
It's hard to believe that we're already more than halfway through 2022! Online entrepreneurship and small business have changed significantly in the past year. They will only continue evolving in the months ahead. So, what trends can we expect in the year's second half? Here are our predictions:
Has been nothing short of staggering. And it's showing no signs of slowing down anytime soon. We predict that the number of online entrepreneurs and small businesses will continue to rise in the months ahead as more and more people realize the potential of working online.
Many talks lately have been about the "death of brick-and-mortar businesses." While it's true that many brick-and-mortar businesses have been forced to close their doors in recent years, we believe that online businesses will thrive in the months ahead. With more people than ever working from home and shopping online, there is a huge opportunity for online entrepreneurs and small business owners to reach a global audience.
So what does this growth mean for online entrepreneurs and small business owners? We believe it will mean more opportunities to reach a global audience and build a successful online business.
If you're thinking about starting an online business, now is the time to do it. There has never been a better time to be an entrepreneur, and the opportunities will only continue to grow in the years ahead.
Several factors are contributing to the growth of online entrepreneurship and small businesses:
While there are many opportunities for online entrepreneurship and small business growth, entrepreneurs face challenges. One of the biggest challenges is online visibility. With so many businesses competing for attention online, it can be difficult to stand out from the crowd. Another challenge is staying up-to-date with the latest technology and trends. With the online landscape changing rapidly, it's essential to keep up-to-date with the latest changes to succeed.
Despite these challenges, we believe there is a bright future for online entrepreneurship and small business. Anyone can build a successful online business with the right strategies and tactics. If you're ready to take your business to the next level, now is the time to do it.
Suppose you're ready to take your online business to the next level. In that case, you can do a few things to overcome these challenges and take advantage of the opportunities. First, make sure you have a solid online presence. This means optimizing a website for search engines and social media. Second, stay up-to-date with the latest trends and technologies. This can be done by reading online articles, attending webinars, and following online influencers. And third, focus on building a global audience. This can be done by creating relevant content for a worldwide audience and using social media to reach a wider audience.
By following these tips, you can overcome the challenges and take advantage of online entrepreneurship and small business growth opportunities.
The online landscape is constantly changing, so there are always new opportunities for entrepreneurs to take advantage of. In the months and years ahead, we believe that online entrepreneurship and small businesses will continue to grow in popularity. This growth will be driven by several factors, including the continued rise of the gig economy, the growth of the online marketplace, and the increasing globalization of the economy.
As online entrepreneurship and small businesses continue to grow, we believe there will be more opportunities for entrepreneurs to build successful online businesses. However, with this growth comes challenges, such as online visibility and staying up-to-date with the latest trends. But, with the right strategies and tactics, we believe anyone can overcome these challenges and build a successful online business. So, if you're ready to take your business to the next level, now is the time to do it.
Suppose you're an online entrepreneur or small business owner. In that case, we hope these predictions inspire you to continue growing your business in the months and years ahead. We believe online entrepreneurship has a bright future and can't wait to see what the next few years have in store.
If you're thinking about starting an online business or already have one, now is the time to start planning for the future. The opportunities are endless, and the growth potential is incredible. So what are you waiting for? Get started today!
To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
It's no secret that posting on social media can help boost your conversions. But when is the best time to post? And how often? In this blog post, we will discuss the ideal posting schedule for boosting your conversions. We will also provide some tips for creating high-converting social media posts. Let's get started!
How often you post on social media will depend on a few factors, such as the platform you are using and your goals. For example, if you are posting on Facebook, you should aim to post at least once a day. If you are posting on Twitter, you should aim for at least three tweets per day. And if you are posting on LinkedIn, you should aim for at least one post per day.
Of course, posting more often than this is fine, but you don't want to overwhelm your followers with too much content. If you are posting multiple times per day on social media, it's important to space out your posts so that they are not all clustered together. For example, you could post once in the morning, once in the afternoon, and once in the evening.
The best time to post on social media depends on your audience and your goals. If you want to increase brand awareness, for example, you'll want to post when your audience is most active. For many businesses, this means posting during the workweek (Monday-Friday), during business hours. But if you're targeting stay-at-home parents, for example, you'll want to post during the evening and on weekends.
There are a few types of posts that tend to generate more engagement than others. These include:
- Posts that ask questions
- Posts that are interactive (such as polls and quizzes)
- Posts that are visual (such as photos and videos)
- Posts that offer something of value (such as coupons, discounts, and giveaways)
Of course, every audience is different, so it's important to experiment with different types of posts to see what works best for you.
Now that you know how often to post on social media and the best times of day to post, let's discuss how to create high-converting social media posts.
Here are a few tips:
- Use images and videos: Posts with images or videos tend to generate more engagement than text-only posts.
- Use actionable language: Include calls to action in your posts, such as "click here," "learn more," or "shop now."
- Be personal: Write as if you are speaking to a friend. Avoid using too much industry jargon.
- Be positive: Positive posts tend to generate more engagement than negative posts.
By following these tips, you can create social media posts that will help boost your conversions. Good luck!
As for how often to post, there is no one-size-fits-all answer. However, a good rule of thumb is to post at least once per day. If you can post more than that, even better!
To help you more, I need you to check this eBook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here.
If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
It can be tough to know where to begin if you're just starting in social media marketing. With so many platforms and options available, it's hard to know what's worth your time and what isn't. In this blog post, we'll give you a few tips to help you get your feet wet and start seeing results with social media marketing.
This is the first and most important step. Without a clear goal, you won't be able to measure your success or determine which strategies are working for you. Do you want to use social media to generate leads, build brand awareness, or drive traffic to your website? Once you know your goal, you can start planning your strategy.
The next step is identifying which social media channels are most relevant for your business. If you're a B-to-B company, LinkedIn is probably going to be more important than Snapchat. On the other hand, if you're targeting millennials, Snapchat or Instagram might be better choices. Research your audience and see where they are spending their time socializing online.
Once you know which channels you're going to focus on, it's time to start creating content. This is where a lot of businesses struggle. They make content about themselves and their product without considering what their audience wants to see. Remember, social media is about building relationships, not selling products. Focus on creating valuable, relevant content that your audience will appreciate.
Don't forget to analyze your social media marketing efforts. See which posts are getting the most engagement and adjust your strategy accordingly. By constantly analyzing and optimizing, you'll be able to maximize your results and achieve your goals.
It's important to keep up with the latest trends in social media marketing. Platforms are constantly changing, and new features are added continuously. By staying up-to-date on the latest changes, you'll be able to adapt your strategy and ensure you're always using the best possible techniques.
Finally, don't be afraid to experiment. Social media is constantly changing, and what works today might not work tomorrow. The best way to find out what works for you is to try different things and see what gets the best results.
To help you more crush the digital marketing scene, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this. Get the eBook here.
If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
There is no question that social media is a powerful tool for businesses. It allows you to connect with potential and current customers in a way that was never possible. But not all social media platforms are created equal. Some platforms are more conducive to engagement than others. This blog post will discuss the top 5 factors that influence social media engagement.
The timing of your posts is crucial. If you post when your target audience is inactive, you will not get the engagement you are looking for obviously. For example, if you target working professionals, you will want to post during business hours.
Here are the best times to post on social media, according to Hootsuite:
- Facebook: Monday through Thursday, between 12 pm and 1 pm
- Twitter: Monday through Thursday, between 12 pm and 3 pm
- LinkedIn: Tuesday, Wednesday, and Thursday, between 12 pm and 1 pm
- Instagram: Monday through Friday, between 11 am and 3 pm
Keep in mind that these are general guidelines. You must experiment to see what works best for your business and your target audience straightaway.
If you only post once a week, you will not get the engagement you want. To keep your followers engaged, you need to post regularly. How often should you post? That depends on the platform.
- Facebook once a day
- Twitter: multiple times throughout the day
- LinkedIn at least once a day
- Instagram: multiple times throughout the day
Again, these are general guidelines. You must experiment to see what works best for your business and your target audience.
If you are only posting text updates, you will not get the engagement you want. You need to post different content to keep your followers engaged. This includes photos, videos, infographics, and anything visually appealing.
Remember, social media is a visual medium. The more visually appealing your content is, the more likely people will engage with it thereafter.
Thus, if you are only posting content that is low quality, you are not going to get the engagement that you want. You need to post high-quality content to keep your social media followers engaged. This means well-written articles, exciting photos and engaging videos.
Remember, social media is a competitive landscape. If you want people to engage with your content, you at least need to ensure that it is better than the content they see from other businesses.
If you are not interacting with your social media followers, you will not get the engagement you want evidently. You need to interact with your followers regularly to keep them engaged significantly. This includes responding to comments, answering questions and starting conversations.
The bottom line is that social media engagement is undeniably essential for businesses. By following the tips in this blog post by all means, you will get more engagement on your social media posts.
To help you further crush the digital marketing scene, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this then. Get the eBook here.
If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
Did you know that social media has a significant impact on branding? Social media has become one of the most essential tools for branding. A study by Social Media Examiner found that 93% of marketers use social media for branding purposes. Why is social media so effective for branding? There are several reasons:
In this blog post, we will discuss the influence of social media on branding and provide some statistics to support our claims.
Branding is the process of creating a name, symbol, or design that represents a company or product. It is important because it allows businesses to create an identity that customers can recognize and remember. A strong brand can help companies to attract new customers and retain existing ones.
Social media has changed how brands communicate with customers by allowing businesses to connect with them more personally. In the past, businesses would communicate with customers through traditional channels such as television, radio, and print ads. However, social media has given companies a new way to reach out to their customers. With social media, businesses can connect with customers personally and create relationships that were impossible before.
Social media has also helped businesses create brand awareness. With over two billion active social media users, companies have a tremendous opportunity to reach out to new customers. Social media platforms such as Facebook and Twitter allow businesses to share their content with a broad audience quickly and easily.
In addition to brand awareness, social media can also drive website traffic. A study by Shareaholic found that social media was responsible for 31% of all website referral traffic in 2017. This means that social media is a powerful tool for businesses that want to increase their website traffic.
There are several benefits of using social media for branding purposes. Social media allows businesses to connect with customers personally, helps create brand awareness, and can drive website traffic.
When used correctly, social media can be a powerful tool for branding. If you are not already using social media for your business, we encourage you to start today.
Some successful branding campaigns that utilized social media are the #ShareaCoke campaign by Coca-Cola and the #LikeAGirl campaign by Always.
The #ShareaCoke campaign was a social media-driven marketing campaign that encouraged people to share photos of themselves drinking Coca-Cola with friends and family. The campaign was a success, resulting in a significant increase in sales for Coca-Cola.
The #LikeAGirl campaign was created to change how people think about girls and women. The campaign was very successful, and it helped to create a more positive image of girls and women around the world.
These are just two examples of how social media can be used to create successful branding campaigns. There are many other examples, and we encourage you to find one you can learn from.
Here are some tips for creating a successful social media branding campaign:
- Define your goals and objectives. What do you want to achieve with your campaign?
- Identify your target audience. Who do you want to reach with your campaign?
- Create compelling content. Your content should be interesting, informative, and shareable.
- Promote your campaign. Use social media, email, and other marketing channels to promote your campaign.
- Measure your results. Keep track of your campaign’s performance and adjust accordingly.
Following these tips can create a successful social media branding campaign for your business. To help you more, I need you to check this eBook I’ve made about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you need to read this. Get the eBook here.
If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit our website and email us at zack@roimf.com or schedule a call with Zack now.
