There is a lot of confusion surrounding the terms social listening and social monitoring. Some people use them interchangeably, while others see them as two very different concepts. In this blog post, we will explore the differences between social listening and social monitoring and explain why it is essential for businesses to understand the distinction.

Social listening and social monitoring

The definition of social listening and social monitoring

Social listening is monitoring social media channels for mentions of your brand, product, or industry. This can be done manually or through social media management tools. Social monitoring, on the other hand, is the process of tracking social media metrics to gauge the performance of your social media campaigns and track progress over time.

The benefits of social listening over social monitoring

Social listening lets businesses track what people say about their brand online, engage with customers and potential customers, build relationships, and resolve customer service issues. Social monitoring provides valuable insights into the performance of social media campaigns over time.

While it is a valuable tool for businesses, social listening is the more important of the two concepts. Businesses should focus on social listening to build strong relationships with customers and potential customers. With social monitoring, businesses can track the progress of these relationships over time.

How to implement a social listening strategy for your business

Now that we've covered the differences between social listening and social monitoring let's look at how you can implement this strategy for your business.

The first step is choosing the social media platforms you want to monitor. Once you've done this, you need to set up keyword alerts for your brand, product, or industry. This can be done through social media management tools or manually.

The next step is engaging with people who mention your brand online. This could include responding to positive reviews, addressing negative comments, and joining conversations about your industry.

It's also important to track social listening metrics so that you can measure the success of your social listening strategy. Some social listening metrics to track include the number of social media mentions, the sentiment of social media mentions, and the reach of social media mentions.

You can start implementing a social listening strategy for your business by following these steps. Social listening is a powerful tool that can help build relationships with customers and potential customers. With social monitoring, you can track the progress of these relationships over time.

The different tools and platforms that are available for social listening and social monitoring

Several different social media management tools offer social listening and social monitoring capabilities. Some of these tools include Hootsuite, Sprout Social, and BuzzSumo.

In addition to the management tools, many social media platforms offer social listening and monitoring features. These platforms include Facebook, Twitter, and LinkedIn.

Your social media platform for social listening and monitoring will depend on your business goals. To build customer relationships, you should focus on social media platforms like Facebook and Twitter. If you're looking to track social media metrics, you should focus on social media platforms like LinkedIn.

No matter which social media platform you choose, these are powerful tools to help you achieve your business goals.

The benefits of using social listening and social monitoring for customer service

Customer service is one of the most critical applications of this strategy. Businesses can quickly and efficiently resolve customer service issues by tracking social media mentions.

In addition to resolving customer service issues can also be used to proactively address negative comments about your brand. Engaging with customers who have made negative comments can turn a potential crisis into an opportunity to build customer relationships.

It can also be used to identify brand ambassadors. These people regularly mention your brand in a positive light on social media. By identifying and engaging with brand ambassadors, you can amplify the reach of your marketing efforts.

The importance of data analysis in social listening and social monitoring

Data analysis is an integral part of this method. By analyzing social media data, businesses can gain valuable insights into the performance of their social media campaigns. Additionally, data analysis can help businesses identify social media influencers and track the sentiment of social media mentions.

Some different social media management tools offer social media data analysis capabilities. Some of these tools include Hootsuite, Sprout Social, and BuzzSumo.

Businesses need to clearly understand their social media goals to effectively analyze social media data. Data analysis can help businesses track the progress of their social media campaigns and make necessary adjustments.

By analyzing social media data, businesses can gain valuable insights into the performance of their social media campaigns. Additionally, data analysis can help businesses identify social media influencers and track the sentiment of social media mentions.

It is a very powerful tool every business should use. With social listening, you can build relationships with customers and potential customers. With social monitoring, you can track social media metrics to measure the success of your social media strategy. Using this strategy, you can improve customer service, proactively address negative comments about your brand, and identify brand ambassadors. 

So what are you waiting for? Start using social listening and social monitoring today!

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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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