Outreach is significant for the sustainability and success of every business. However, most marketing and outreach teams employ an aggressive “salesy” approach that makes the audience lose all interest in purchasing. To help you establish meaningful relationships with your prospects, here is a guide on the best way to reach out to a prospect.

Email Outreach

Email outreach is an excellent way to connect with potential clients because it is obligation-free. You send your email, and your prospect does not feel obligated to open it, read it, or even respond. Additionally, at this point, when you are launching an email outreach, you should already know a lot about your target audience. You may have already segmented them into appropriate categories, so you are sending offers and emails that are relevant to what they need.

An email is a great way to invite your audience to hop on a call with you so that you can further nurture the relationship. However, if your prospects are already well-aware of your brand and what you have to offer, then a call might be the more appropriate mode of communication.


A first call is applicable if your conversation with the customer has moved past the initial value proposition yet is still in the early stages. At this stage, it is essential to prepare for the call to make the most out of the conversation. Have your questions ready, or formulate a script you can walk through.

Calling is best effective when you already have a well-established brand so that you won’t have to spend a lot of time explaining who you are or what you can do. 

Additionally, keep in mind that it will take more than one phone call to seal the deal. You may have to follow up at least 80% of the time. Avoid becoming one of the 44% of sales agents who give up after one single call.

Social Media Outreach

Everyone is on social media, so it is the perfect avenue to target your prospects. Keep in mind that cold outreach may not work as well on social media compared to email. On social media platforms, it is best to implement a warm introduction.

Utilize your network so that you may enter your target audience’s radars. Use it to showcase that your brand is savvy, both on the technical and social media sides. Personify all communication streams. Make the most out of mutual connections. Perform competitor analysis and emulate the social media outreach of your top-performing competitors.

Forget Cold Outreach

Cold outreach is a thing of the past. The golden rule is to never reach out to a customer unless you have done the necessary research to know more about them, their interests, demographic, and more. 

You probably have your share of spam messages, emails, and calls. This leaves an unpleasant impression that your brand is too desperate to make connections and generate sales. Additionally, if you go blind, you risk crafting the wrong message for the wrong people.

Prioritize Conversations Over Selling

Regardless of which mode of communication you choose to connect with your prospect, it is crucial to prioritize meaningful conversations over upselling with prospect. Play the long game instead of looking to make an easy buck. Invest in your customer base and take the time to know them. Understand that turning them into paying customers will take more than just a single point of contact.

Overall, it is imperative to reach out to your prospects. Otherwise, your business will stagnate. You will fail to secure deals or book appointments that can generate revenue to keep the business going.

To help you more, I need you to check this ebook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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