According to marketing research, the average person can see around 4,000 to 10,000 ads daily. That is such an intense competition that for your product ads creatives to truly stand out, you need to become more strategic to cut through the digital noise.
You need to boost your marketing efforts so that your material can leave a good impression, catch the attention of your target audience, and ultimately get the highest returns for your ad spend. Here are 5 tips to boost your product ads creatives.
Human beings are naturally attracted to animated ads. No matter how well-designed, static ads may not suffice in terms of captivating your audience. Additionally, motion is much more effective in leaving and making an impression.
In comparison, static ads can just easily face into the background. You need animated ads that grab attention and jump out of the screen. These allow you to capture your viewers in the first few seconds to get them to stay and check out your offer.
Use videos or GIFs to create animations. Most media publishers support animated ads in the MP4 or GIF format.
A call-to-action (CTA) is essential to any effective marketing campaign. It spells out what you expect your audience to do after seeing your ad: sign up for your email list, register for an event, or purchase an item.
Your CTA needs clear directives that spell out what the viewer should do. More than that, it needs to be compelling enough, with a clear benefit for the consumer. Some examples include “sign up for a freebie” or “click here to learn more.”
A call to action (CTA) is essential to any ad or marketing material. It is the most direct way for marketers to tell their audience what to do. Whereas awareness campaigns may feature images or videos without a CTA, campaigns for consideration or decision must have a clear and powerful CTA to be successful.
Earlier this year, HubSpot put together a list of 50 real CTA examples and why they are effective. We can see from the list that marketers have been opting for flashier CTAs over traditional CTAs, such as “sign up now” or “learn more.”
Your niche may contain technical language that makes it hard to understand precisely what you sell or promote. Avoid those types of jargon and use a language your viewers understand. If possible, simplify your words of choice.
Nothing makes a customer feel more undervalued than generic language. They want to feel like they are talking to a human being rather than some soulless company. Simple personalization techniques such as user-friendly language, appropriate greetings, and the inclusion of their first names in email marketing campaigns.
These four tips should help you take your product ads creatives to the next level. Got any questions? Feel free to comment below.
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