Pinterest has evolved so much from just a social networking platform. Nowadays, it is widely used for visual searches, productivity, and, most importantly, marketing. Pinterest marketing has shown promising results in increasing brand awareness.
As the name suggests, Pinterest marketing is using the social media platform to market your company in the online space. It involves strategic tactics so that you can:
Pinterest marketing is increasingly on the rise evidently. In 2021, this platform was reported to be the top 14th most used social media platform, with over 459 million active users per month. Additionally, 80% of users have reported discovering a new product while browsing pins.
This simply means that it is a lucrative place to reach your target audience and connect with them, mainly if your target audience includes Gen Z-ers and women who are the top users of the platform.
Pinterest marketing is not so different from other platforms because you also need a strategy before executing your campaign. It is a massive waste of money and resources to jump right in without planning or forethought.
To formulate a strategy, follow these steps:
To pin compelling content, it helps to identify the numerous factors that make it up:
Pinterest is primarily an image-sharing platform, but you do not have to limit yourself to posting images. Some brands generate video content or leverage one embodiment to contain numerous images.
Overall, these tips should help you launch a successful Pinterest marketing campaign. By following this guide, you can create impactful, Pin-worthy content that will deliver your desired results.
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