It's hard to believe that out-of-home advertising has only been around for over a century. In just a few years, out-of-home ads have become an essential part of the marketing industry. As we move into the future, out-of-home ads will continue to play a crucial role in how businesses reach consumers. Here are reasons why out-of-home advertising will be more critical than ever in 2022.

What out-of-home advertising is

Out-of-home advertising is a type of marketing that reaches consumers when they are outside of their homes. This can include ads on billboards, buses, trains, and even in elevators. Out-of-home advertising is one of the oldest forms of marketing, dating back to 1867 when an ad for soap was placed on a New York City fence.

Out-of-home advertising is a type of marketing that reaches consumers when they are outside of their homes. This can include ads on billboards, buses, trains, and even in elevators. Out-of-home advertising is one of the oldest forms of marketing, dating back to 1867 when an ad for soap was placed on a New York City fence.

The out-of-home advertising industry has come a long way since then. Today, out-of-home ads are more sophisticated and can be targeted to specific audiences. For example, out-of-home ads can target people who live in a particular area or have expressed interest in a specific product.

The future of out-of-home advertising

Out-of-home advertising is expected to grow in the next few years. This growth will be driven by the increasing use of digital out-of-home ads. Digital out-of-home ads are interactive and can be updated in real-time. Businesses can change their out-of-home ads to respond to current events.

Another reason for the growth of out-of-home advertising is the increasing use of mobile devices. More and more people are using their phones and tablets to access the internet. This means that mobile-friendly out-of-home ads will be more effective than those that are not.

Finally, out-of-home advertising will continue to grow because it is effective. Out-of-home ads have been shown to increase brand awareness and purchase intent. In fact, out-of-home advertising is one of the most effective forms of marketing, with a higher return on investment than other forms of marketing.

As out-of-home advertising grows, businesses must adjust their marketing strategies to take advantage of this growing channel. Those who don't may find themselves at a disadvantage in the years to come.

Google's announcement on using out-of-home advertising for display and 360 campaigns

In May 2018, Google announced that it would use out-of-home advertising for display and 360 campaigns. This move by Google shows the growing importance of out-of-home advertising. As the largest online advertising platform, Google's endorsement of out-of-home advertising will surely increase its popularity.

This is not the first time that Google has used out-of-home advertising. In 2016, Google launched an out-of-home campaign for its Pixel phone. The campaign was successful, with people taking to social media to share photos of the ads.

Google's use of out-of-home advertising is sure to increase the popularity of out-of-home advertising. This, in turn, will lead to more businesses using out-of-home advertising to reach consumers.

Ways to stay ahead of the curve in out-of-home advertising

As out-of-home advertising becomes more popular, businesses must stay ahead of the curve. Here are some ways to do that:

- Keep up with the latest out-of-home advertising trends.

- Experiment with different types of out-of-home ads.

- Use out-of-home advertising to complement other marketing channels.

- Measure the results of out-of-home campaigns and adjust accordingly.

By following these tips, businesses can stay ahead of the curve in out-of-home advertising and make the most of this growing channel.

Out-of-home advertising is a powerful marketing tool that will only become more popular in the future. Businesses that use out-of-home advertising will have a leg up on their competition. So, what are you waiting for? Start planning your out-of-home campaigns today!

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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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