Intent data is valuable for businesses looking to improve their marketing strategies. By understanding the intent of web and mobile users, businesses can create more relevant and targeted campaigns that resonate with their customers.

I've had the chance to use intent data for various marketing efforts. I've seen firsthand how intent data can help businesses achieve their marketing goals.

In one instance, we used it to create a targeted campaign for a client in the healthcare industry. The client wanted to reach decision-makers who were researching specific health conditions.

Using intent data, we could identify the keywords these decision-makers were searching for.

As well as create targeted content that spoke to their needs. As a result, the client saw a significant increase in web traffic and leads.

In another instance, we used it to help a B-to-B technology company reach its target audience. The company was looking to generate more sales-qualified leads, and we used it to create a targeted campaign that ran the right decision-makers at the right time.

As a result of our efforts, the company saw a significant increase in web traffic and sales-qualified leads.

Intent data is a powerful tool to help businesses achieve their marketing goals. If you want to boost your marketing efforts, I encourage you to try intent data. You might just be surprised by the results

But it is just one of the basic tools you can use to improve your marketing efforts. To help you more, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

In today's economy, small businesses are more important than ever. According to the Small Business Administration, small businesses make up 99.7% of all businesses in the United States and create two out of every three new jobs. That's a lot of power for small businesses! However, small businesses often have a difficult time competing with larger businesses. Larger businesses have more resources and can often offer lower prices or better deals. How can small businesses stand out and compete against these larger competitors?

TABLE OF CONTENTS:

Know Your Strengths and Weaknesses

Research Your Competition

Create a Unique Selling Proposition

Develop a Marketing Strategy

Offer Excellent Customer Service

Stay Up to Date With Industry Trends

Know Your Strengths and Weaknesses as a Small Business

You must know what you're good at and not so good at. You can't be everything to everyone, so focus on your strengths and make them work for you. For example, if you have a small boutique shop, focus on customer service and make sure each customer has a great experience.

On the other hand, if you're not so good at customer service, focus on another area of your business, like marketing. Let people know about your business through ads, social media, or word-of-mouth.

No matter what your strengths are, make sure you use them to your advantage!

Research Your Competition

It's important to know who your competition is, what they're offering, and how they're doing it. This way, you can adjust your strategies accordingly.

For example, if you're a small restaurant competing against a large chain restaurant, find out what the chain restaurant is doing that's working and try to do something similar. If they're offering a discount for specific days or times, see if you can provide an equal discount.

Competition research is a never-ending process, so ensure you're always looking for new information about your competitors.

Create a Unique Selling Proposition

What makes your small business different from the competition? This is your unique selling proposition (USP).

For example, if you're a small bookshop, your USP could be that you offer a more personal experience than the large chain bookstores. Or, if you're a small restaurant, your USP could be that you use local ingredients.

Whatever it is, make sure your USP is clear and that you're promoting it to your potential customers.

Develop a Marketing Strategy for a Small Business

Once you know your USP, you can start developing a marketing strategy. There are many ways to market your small business, so it's essential to find the right mix of strategies that work for you.

Some common marketing strategies include:

- Advertising

- Social media

- Public relations

- Word-of-mouth

Again, there's no one-size-fits-all approach, so experiment with different marketing strategies and see what works best for your small business.

Offer Excellent Customer Service

One of the best ways to compete with larger businesses is to offer excellent customer service. Small businesses often have an advantage over large businesses regarding customer service. This is because small businesses can offer a more personal touch that larger businesses can't always provide.

Ensure your customers have a positive experience when interacting with your small business. Whether they're visiting your store, calling your customer service line, or interacting with you on social media, always go the extra mile to ensure they have a positive experience.

It's also important to resolve any issues that may arise. If a customer is unhappy with their purchase, do whatever you can to make it right. This way, you can turn a negative experience into a positive one and keep your customers returning.

Stay Up to Date with Industry Trends

Another way to compete with larger businesses is to stay updated with industry trends. This way, you can offer your customers the latest products or services.

Larger businesses may be slower to adopt new trends, so this is an opportunity for small businesses to gain a competitive edge.

Make sure you're regularly researching new industry trends. This way, you can be one of the first to offer your customers the latest products or services.

Small businesses can compete with larger businesses by staying up to date with industry trends and offering their customers the latest products and services. Additionally, small businesses can offer a more personal touch that large businesses often cannot provide. Finally, small businesses can differentiate themselves from their competition by developing a unique selling proposition. These strategies allow small businesses to stand out in the marketplace and attract new customers.

To help you more, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you need to read this. Get the eBook here

If you want more marketing strategies, advice, or an overhaul of your marketing structure,  visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

Email marketing remains to be one of the most reliable marketing tools available. There had been countless predictions that it will soon become obsolete, but that day is yet to come. For one thing, it is very affordable with the highest return on investment, with an average return of $42 for every dollar spent. Despite its efficiency, every form of marketing still has room for improvement. Here are 5 ways to improve your email marketing campaigns, according to digital marketing expert Zack “ROI” Williams. 

What is Email Marketing?

Email marketing is a marketing tool that primarily uses email as the channel of communication. Through this, business owners can unveil new products, introduce new services, make important announcements, generate traffic, and release special promotions. It is a powerful sales tool, especially when optimized and used strategically.

How to Improve Your Email Marketing Campaigns

Segmentation is Key

Don’t think of your email list as one block of people who have the same interests. Instead, group them according to their interests and level of interaction with your brand. There are people who are only after the sales while there are others who wish to access exclusive informational content. There are also people outside of your sphere of influence who are not yet interested in purchasing from your business but will need a few incentives before they do so.

As such, a deeper understanding of their intentions allows you to craft the perfect email for each segment. If you have special offers for students or retirees, segment the emails according to age group. If there is a section of your subscribers who keep on adding items to their cart but don’t purchase anything, send them a flash discount to give them an extra push. This encourages higher click-through rates and open rates.

Mobile Friendly

A study by Litmus shows that 71% of users immediately delete an email if it is not mobile-friendly. Make sure to create mobile-optimized emails that allow your subscribers to conveniently scroll through. Add images that are eye-catching yet full of important information. A mobile-friendly interface is important since 50% of email opens are performed on mobile phones. Use software such as MailChimp so that you can test out how your email looks across all devices.

Prioritize Text Over Images

When it comes to email marketing, remember this: the simpler, the better. Go straight to the point and include links to your sales landing page. There is no need to overwhelm your viewer with a ton of graphics. 

Use Powerful Subject Lines

Do not overlook the power of subject lines. These are the first things that your recipients see once they receive your email, so make sure to use something powerful and eye-catching to increase your open rates.

However, avoid click-baiting as this can lead to disappointment and unsubscribers. Use the subject line as a preview of what you have to offer. Do not make promises that you cannot fulfill.

Personalize Your Email

Email marketing is not just about sending out promos. It is about sparking meaningful conversations with your audience. If you are a customer, would you rather converse with a cold, heartless, robot-like company or with a company that is warm, approachable, and seems to care about your welfare?

Personalization does wonders with inviting your subscribers to interact with your email. When they feel like they are talking to a real human being, they will be more likely to open your email, read what you have to offer, and even respond. 

Personalization can be as simple as adding their first names in the subject line, using conversational language, and signing the email with a real, “human” name. 

Are you ready to implement these tips and upgrade your email marketing campaigns? Make sure to check our website at ROI Marketing Firm for more information on digital marketing. Contact us and together, let’s engineer the best email marketing campaign for your business.

It's no secret that live content is on the rise. In fact, according to a recent study, nearly half of all internet users watch live video content at least once a month. That's a pretty staggering number! So what can you do to take advantage of this trend and improve your marketing strategies? Keep reading for my tips.

TABLE OF CONTENTS:

What is Live Content, and Why Should You Care?

How Can You Start Incorporating Live Content Into Your Marketing Strategies?

  1. Use live video to give your audience a behind-the-scenes look at your business.
  2. Use Live streaming to cover events or conferences your target audience ight be interested in.
  3. Use live content to launch new products or offer exclusive deals and discounts
  4. Use live video to answer customer questions in real-time.
  5. Use live content to share your audience's tips, advice, or tutorials.

Examples of Successful Live Content Campaigns

The Future of Live Content

What is the Importance of Measuring Results and Adjusting Strategies Accordingly?

What is Live Content, and Why Should You Care?

Any video or audio content that is streamed in real-time. This can include everything from live-streamed events and conferences to more casual vlogs and Instagram stories. The critical element here is that the content is being created and consumed simultaneously - no editing or post-production involved.

So why should you care about i? There are a few reasons. First, it's a great way to connect with your audience more personally and authentically. When you're live, there's no room for takes or edits - what you see is what you get. This can help build trust and credibility with your viewers.

Second, it is incredibly engaging. It's impossible to scroll past a live video without stopping to watch, even for a few seconds. It is a great way to capture attention and boost your reach.

Finally, it is often more memorable than pre-recorded or edited videos. Because it's happening in real-time, viewers are more likely to remember what they see. This can help you build a stronger connection with your audience and leave a lasting impression.

How Can You Start Incorporating Live Content Into Your Marketing Strategies?

Now that you know all the benefits, you're probably wondering how you can start using it in your marketing strategy. Here are a few ideas to get you started:

  1. Use live video to give your audience a behind-the-scenes look at your business.
    This could be anything from a tour of your office or factory to a live Q&A with your CEO.
  1. Use live streaming to cover events or conferences your target audience might be interested in.
    This is a great way to connect with potential customers and build brand awareness.
  1. Use live content to launch new products or offer exclusive deals and discounts
    This is a great way to create a sense of urgency and boost sales.
  1. Use live video to answer customer questions in real-time.
    This is a great way to build trust and credibility with your audience.
  1. Use live content to share your audience's tips, advice, or tutorials.
    This is a great way to position yourself as an expert in your industry.

No matter your business type, there's a way to incorporate live content into your marketing strategy. So what are you waiting for? Get out there and start streaming!

Examples of Successful Live Content Campaigns:

- Sony's "The Drop"

- Red Bull's Stratos Jump

- Nike's "Breaking Two"

- GoPro's "Live from the Space Station"

- Samsung's "Unpacked" event live streams

Do you have any other tips for incorporating it into marketing strategies? Share them in the comments below!

The Future of Live Content

The future looks bright for live content - but what does that mean for marketing strategies? Here are a few tips to help you create engaging and effective:

- Keep it accurate: one of the best things about it, is its authenticity. Viewers can see and hear everything happening in real-time without editing or post-production. This helps to build trust and credibility with your audience.

- Keep it focused: It can be a great way to capture attention and boost your reach. But to do that, you need to keep it focused on a single topic or message. Viewers will quickly lose interest if they feel like they're being bombarded with too much information.

- Keep it short: It doesn't have to be lengthy; it shouldn't be. Viewers have short attention spans and are likelier to stick around if your live content is concise and to the point.

What is the Importance of Measuring Results and Adjusting Strategies Accordingly?

As with any marketing campaign, measuring the results of your live content and adjusting your strategies accordingly is essential. This will help you fine-tune your approach and ensure you're getting the most out of it.

Some things you can measure include:

  1. Reach: how many people are watching your live content?
  2. Leads: how many people are signing up or subscribing as a result of your live content?
  3. Sales: how many sales or conversions can you attribute to your live content?
  4. Engagement: how many people are interacting with your live content?
  5. Impressions: how many people are seeing your live content?
  6. Conversions: how many people are taking action after watching your live content?
  7. ROI: what is your return on investment for live content?

These are just a few things you can measure - but don't get too bogged down in the numbers. The most important thing is to keep experimenting and adjusting your strategy.

There's no one-size-fits-all approach - what works for one business might not work for another. The key is to find what works for you and run with it!

So there you have it - a few tips to help you create engaging and effective. But remember, the most important thing is to have fun and be yourself! It is about connecting with your audience in an authentic way. So go out there and start streaming!

If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

Did you know that storytelling is one of the most powerful digital marketing strategies? It's true! Telling micro-stories is a great way to connect with your audience and engage them in your brand. This blog post will discuss the power of storytelling and how it can help improve your digital marketing efforts. We will also provide data and statistics to back up our claims!

What are Micro-Stories, and Why are They so Powerful for Digital Marketing?

Micro-stories are brief, digital stories that focus on a single moment or experience. They can be used to promote your brand, products, or services in a more personal and relatable way than traditional advertising.

Micro-stories are especially effective for digital marketing because they are shareable and easy to consume. In today's fast-paced digital world, people are likelier to watch or read a short story than a long-form article. It is also great for building emotional connections with your audience. When done well, they can make your brand more relatable and trustworthy.

How Can You Come Up With it for Your Business or Brand?

Here are a few ideas to get you started:

- Share a behind-the-scenes story about your business or product

- Tell the story of how your brand or product has helped someone

- Share a customer testimonial in the form of a micro-story

- Highlight an employee or team member and tell their story

Remember, the key to telling a great micro-story is to focus on a single moment or experience. Keep it brief, personal, and relatable. Now that you know the power of micro-stories, it's time to start incorporating them into your digital marketing strategy!

What are Some Examples of Businesses That Have Successfully Used Micro-stories in Their Marketing Campaigns?

Nike

Nike is an excellent example of a brand that uses micro-stories to connect with its audience. Nike's "Find Your Greatness" campaign told the stories of athletes from all walks of life who had achieved greatness in their unique way. The campaign was highly successful and helped Nike connect with its customers deeper. 

Warby Parker

Another example of a business that has successfully used micro-stories is Warby Parker. Warby Parker is a glasses company that sells its products online. The company's marketing team came up with the idea to share customer testimonials in the form of micro-stories. These stories were personal, relatable, and helped Warby Parker stand out from its competitors.

Are There Any Risks Associated With Using Micro-stories in Your Marketing Strategy?

While it can be a potent digital marketing tool, there are some risks associated with using them. One of the most significant risks is that it can appear contrived or inauthentic. If your audience feels like you're trying too hard to sell them something, they will likely tune out.

Another risk to consider is that it can be challenging to scale. If your business grows quickly, it might be hard to keep up with the demand for new micro-stories. Also, it can be time-consuming and expensive to produce if you don't have the right team.

It can be a great digital marketing strategy, but you need to be aware of the risks before using them.

What are Some Tips for Creating Successful Micro-stories?

Here are a few tips to help you create successful micro-stories:

- Keep it real: your audience will see through fake or contrived stories. Make sure your micro-stories are authentic and genuine to your brand.

- Be relatable: focus on stories that your audience can relate to. The more relatable your story is, the more powerful it will be.

- Keep it brief: it should be concise and easy to consume. No one wants to read a long, drawn-out story.

- Focus on a single moment: it should focus on a single moment or experience. Don't try to cram too much into one story.

- Make it emotional: stories that evoke strong emotions will be more successful than those that don't. Choose topics your audience cares about and ensure your stories are emotional and engaging.

How Can You Ensure That Your Micro-stories are Effective and Resonate With Your Audience?

The best way to make sure your micro-stories are effective is to test them out with a small group of people before you launch them. Show your stories to a few friends or family members and see how they react. If they enjoy the stories and find them relatable, chances are your audience will too. Additionally, you can use social media to gauge people's reactions to your micro-stories. Ask your followers what they think of your stories and whether or not they can relate to them.

Telling micro-stories is a great way to connect with your audience deeper. When done correctly, it can be highly effective and help you achieve your marketing goals. Just make sure you're aware of the risks and take the time to create stories that your audience will love.

We hope you found this helpful blog! To help you more, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you need to read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

Did you know that interactive content is one of the most effective ways to stand out from the competition in a crowded market? According to a study by Forrester, interactive content is 22 times more likely to be shared than static content. That's because interactive content is more engaging and entertaining for users.

They can interact with it on a personal level, which helps them learn more about your brand and your products or services. This blog post will discuss how it can help you attract more customers and boost your marketing efforts!

How Interactive Content Can Help You Stand Out In A Crowded Market

What is Interactive Content, and Why Should You Care?

Interactive content is any content that allows users to interact with it in some way. This can include quizzes, surveys, polls, infographics, and more. The benefits of it are two-fold: first, it helps you engage with your audience personally, and second, it provides valuable data that you can use to improve your marketing strategies.

Types of Interactive Content That Can Help You Stand Out

There are many types of interactive content, but not all of them will be right for your business. Here are a few of the most popular types that can help you stand out from the competition:

  1. Use quizzes to generate leads

Quizzes are one of the most popular type of it. They are interactive and engaging and can be used to generate leads. You can use quizzes to collect customer data, such as their needs and interests. This information can create targeted marketing campaigns that are more likely to convert.

  1. Use infographics to educate your audience

Infographics are a great way to explain complex concepts in an easy-to-understand format. They are also interactive, which makes them more engaging for users. You can use infographics to educate your audience about your products or services and how they can benefit from them.

  1. Use surveys to gather customer feedback

Surveys are a practical way to collect customer feedback. They can be used to understand customer satisfaction levels, identify areas for improvement, and gather data about customer needs. This information can be used to create better products and services that meet your customers' needs.

How to Create Interactive Content That Engages Your Audience

Now that you know what interactive content is and why it's essential, it's time to learn how to create it. Here are a few tips:

  1. Keep it simple

The best interactive content is easy to understand and use. It should be designed for your target audience and should not require a lot of effort to complete.

  1. Make it interactive

As the name suggests, interactive content should be interactive. This means that users should be able to interact with it somehow. The level of interaction will depend on your target audience and the type of content you are creating.

  1. Use visuals

Visuals are a great way to engage your audience and make your content more interactive. Use images, infographics, and videos to make your content more engaging.

  1. Use data

Data is a valuable tool that can help you improve the quality of your interactive content. Use data to understand what type of content is most effective and how you can improve it.

Examples of Brands Using Interactive Content Effectively

Now that you know what it is and how to create it let's look at some examples of brands using it effectively.

Coca-Cola

Coca-Cola is one of the most popular brands in the world, and they use interactive content to engage with their audience. One example is their "Share a Coke" campaign, which allows users to personalize Coke bottles with their names. It helps Coca-Cola connect with its customers on a personal level.

Starbucks

Starbucks is another popular brand that uses interactive content to engage with its audience. One example is their "Create your Perfect Cup" campaign, which allows users to customize their coffee cups. It helps Starbucks connect with its customers and allows them to express their styles.

Nike

Nike is a popular athletic brand that uses interactive content to engage with its audience. One example is their "Nike+" app, which allows users to track their progress and compete with friends. It helps Nike connect with their customers and helps them stay active.

The Benefits of Using Interactive Content For Your Business

There are many benefits of using it for your business. Here are a few of the most important ones:

  1. It helps you engage with your audience

Interactive content is more engaging than traditional content, which can help you connect with your audience on a deeper level.

  1. It helps you stand out from the competition

With so much content published daily, finding ways to stand out from the crowd is crucial. Interactive content is a great way to do this.

  1. It helps you generate leads

 It is more likely to generate leads than traditional content. This means that it can help you grow your business.

  1. It helps you improve your SEO

It is more likely to be shared and linked than traditional content. This can help you improve your SEO and get more traffic to your website.

Interactive content is an excellent option if you're looking for a way to improve your marketing strategy. It can help you engage with your audience, stand out from the competition, and generate more leads. Implement it into your marketing strategy and see how it can help you achieve your business goals.

Would you like more tips and strategies and crush your competitors in marketing? Well, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit our website and email us at zack@roimf.com or schedule a call with Zack now.

TikTok has quickly become one of the largest social media platforms in the world. The app has a billion active users per month, and these users include a wide demographic, not just Gen Z. What does this mean? Every business can enter the platform and tap into its target audience. If you still haven’t created a TikTok for a business account, then now is the time to start.

What is TikTok for Business?

TikTok seems like an app for just challenges, dance trends, and pranks. But it has quickly evolved from a mere entertainment platform to an advantageous marketing sphere. Here are the top benefits of using TikTok for business:

1. Increase Brand Awareness

TikTok is one of the most accessible platforms to blow up. Unlike Instagram or YouTube, TikTok has birthed countless overnight sensations. Aside from the forgiving algorithm, you can pair up with influencers, run ads, or use the in-app features to spread the word about your brand.

2. Product Promotion

TikTok is such a hit among businesses because it offers a type of marketing that doesn’t feel like marketing. Most videos are filmed casually and candidly, so it is more relatable for the average user. Collaborate with an influencer to give an honest review of your products. Create demo videos or entertain your audience while using your product.

3. Attract New Clients

TikTok’s organic and authentic nature makes it easy to connect with your audience on a more meaningful level. The more personal and human you feel, the stronger the relationship you will create. This strong relationship increases the likelihood of converting them from mere viewers into paying customers.

How To Use TikTok for Business

It is not enough to just be present on this app and upload all the videos you want. Here are some tips and strategies to make the most out of TikTok for business.

1. Unique and Relevant Content

TikTok is designed to be past-paced. Every video is short and attention-grabbing, which makes it harder for new users to stand out. You may set yourself apart by staying true to your brand. As much as possible, create unique, never-before-seen content that is helpful for your viewers.

2. Use Music and Effects

The Audio feature is a great tool to go viral. It also captivates your audience so that they will stay until the end of your video. Use the in-app editor to trim your clips so that they are on beat with your chosen music. Use the other features such as filters, stickers, and effects to improve the overall quality of your video.

3. Optimize Your Video

Before you hit the “Publish” button, optimize your video by writing a description, placing relevant hashtags, tagging friends, adding links, choosing the correct thumbnail, and enabling duet/stitch.

4. Posting Schedule

The best way to identify your ideal posting schedule is to check your TikTok analytics. This shows your audience demographics and the peak hours. Most of them are online. Always review the usage behavior of your audience so that you can identify the ideal days of the week and periods that will yield maximum engagement. It will be a waste of energy to create the most captivating content only to post it when everyone is asleep.

5. Create a TikTok Challenge

A TikTok challenge increases brand awareness, drives sales, and promotes upcoming events or releases. Create one by collaborating with TikTok, endorsing it on social media platforms, pairing with influencers, and providing incentives for users to hop on the trend.

To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

It is always strategic to stay updated on marketing trends to get a head start on your competitors. This is more important now than ever when the digital space is exponentially growing and becoming more saturated with new businesses each day. Knowing about these marketing trends will give you the chance to revamp your strategy and allow you to adapt to forecasted changes in the digital marketplace.

Video Marketing

Consumers like video content because it is digestible, entertaining, and engaging. It is also accessible to anyone for as long as they have internet access. Research shows that 84% of surveyed marketers claim that they have generated leads through video

Even social media platforms are transitioning towards video, with Instagram and Facebook Reels as well as TikTok. It is safe to say that video content is an integral part of the digital marketing sphere and will not be going away any time soon.

Content Marketing

Content marketing remains to be an essential cornerstone of effective digital marketing campaigns. It allows companies to deeply connect with their target audience. High-quality, well-researched, timely, and relevant content must be supplied on a regular basis to establish credibility and rapport. Incorporate effective storytelling and utilize the platform that gives you the best access to your target consumers.

Virtual Events

A study by Bizzabo reported a 34% increase in attendance in online events since 2021. There is also a 250% increase in live stream viewers. People appreciate the opportunity to access exclusive events without having to make a physical appearance. Additionally, this is also a cost-effective way for both customers and businesses to hold special events. 

There is no need to book event spaces, catering, accommodations, and transportation when everyone can connect online.

Influencer Marketing

Influencer marketing allows you to tap into your desired audience by capitalizing on an influencer’s following. You may connect with an influencer for cross-promotions, product demonstrations, and sponsored posts. This operates on the idea that customers are more likely to trust a person that is accessible and relatable as compared to a mega-corporation. 

Influencers also specialize in content creation which you can use for social media content and sponsored posts. This also saves you the time and resources to tap into your target niche. All you need to do is to look for an influencer related to your brand, send out an offer, and promote all content that comes out of it. 

Personalization

As the world rises out of the tragic COVID-19 era, everyone is yearning for a personal connection. Everyone appreciates companies that are fully committed to upholding their wellness and interests. 2022 is no longer about amplifying your message to drown out your competitors; it’s about sending the right message that resonates with your ideal client persona.

Personalization is an effective tool for higher engagement, initiation of customer conversations, and attraction of new customers. This can be as simple as personalizing your email campaigns to incorporate a whole new feature that is attuned to your client’s interests. 

For example, Spotify’s Spotify Wrapped feature lets people showcase the top songs and artists they listened to in the past year. It generates a lot of buzz because it is a tailored service that users proudly share across their social media platforms.

Zack “ROI” Williams is an expert in marketing trends prediction and application. Get ahead of the game with us. Visit our website for more useful information on elevating your digital marketing strategies this year.

Is your business needing a boost, and you just do not know what to do? Are you struggling to find viable strategies to make your business successful? Have you tried doing many things to help you grow your business, but none of them seem to work? Perhaps it is a good time to log in to LinkedIn and find solutions to help market your business.

What is LinkedIn Marketing?

LinkedIn marketing uses the LinkedIn platform to help build brand awareness for your business. It is an online networking platform that empowers people to make connections, employers to post jobs, and encourage career development for job seekers and business owners. 

It involves this networking tool to help you establish connections, generate leads, propagate meaningful content, nurture business relationships, and create or share content related to your business to drive traffic to your website.

4 Reasons Why You Should Try LinkedIn Marketing

1. LinkedIn is a Trusted Social Platform.

It is among the world’s top 10 fastest-growing brands, and Business Insider rates it as the #1 most trusted social media platform. Because of this, marketers have been gravitating towards using LinkedIn to advertise their businesses because it has produced tangible results. 

With more than 55 million companies building their brands and communities with this tool, LinkedIn is projected to have progressive growth, which will encourage even more growth as more businesses participate in this type of marketing. This continuous growth will equate to a broader audience reach, therefore, an increased likelihood of success.

2. LinkedIn Provides You With a Strong Member Engagement.

Every month, more than a billion interactions happen on LinkedIn pages. This platform has over 706 million members in over 200 countries, with more than 55 million companies using LinkedIn to market their business. 

While this pales compared to the monthly active users on other social networking sites like Facebook and Instagram, LinkedIn boasts of having one of the most lucrative audiences. Unlike those other social media, LinkedIn is where people who mean business connect with each other. It will give your brand access to a plethora of skilled, educated, and influential people with the intent of connecting with like-minded individuals.

Therefore, with the number of potential quality participants that can engage with your page and content, trying out LinkedIn marketing will surely help your business grow!

3. LinkedIn Will Help You Forge Valuable Connections.

Aside from having the key to access a wider audience for your business, LinkedIn will also help you network with people who can help you in the future. You may find possible investors, future employees, or potential collaborators that can help you build up your brand even further.

LinkedIn has features that can connect you with other people in a similar field. So it will be easier to achieve this. Furthermore, LinkedIn also has a messaging feature, which means you can reach out to people and allow others to reach you.

 4. LinkedIn Will Help Your Growing Brand.

As your business grows, it will necessitate more people who can manage your business. As a leader, you are bound to hire more people to keep up with the changes in your growing brand. If you market on LinkedIn and create connections with other people, hiring top-quality applicants will surely be an easy feat. 

Furthermore, if you are an established business on LinkedIn, people will line up to apply for your growing business. Finally, LinkedIn gives you an insight into their past employment, endorsements, training pieces, and more, making it easier for you. 

To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 


If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

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