Driving traffic to your website is easier said than done. We are operating in an oversaturated environment wherein we have to compete for finite visitor attention. Want your brand to stand out? Check out these marketing hacks guaranteed to boost your traffic by Zack “ROI” Williams.
These marketing hacks will boost your traffic, increase brand awareness, get more email subscribers, and ultimately drive sales.
The best way to garner online traffic is to tailor your content around your audience’s interests. With an average of 3.8 million online searches per minute, online traffic is abundant, and it is just a matter of redirecting them to your site.
Identify the interests of your visitors and tailor your content creation around those topics. Gather demographics and interests reports and use the data to generate content that your audience is seeking and will appreciate.
The good news is that you do not need to start from scratch with traffic-generating content. You can use published content and update it to be more relevant in this day and age. For example, update the data and use timelier links.
Email campaigning is an old yet reliable way to generate traffic. It is also the tool with the highest return on investment, especially for small businesses. Apply proper customer segmentation to effectively redirect traffic to your site. For example, release holiday promos to incentivize new visitors to shop. Send special discount codes to users that have left items in their shopping carts.
If a picture is worth a thousand words, just imagine how much you could say with a video. Video marketing has driven 82% of online traffic, and this trend is not going away anytime soon. Create live and branded videos to spark interest and invite visitors to your site.
Most business owners use the terms marketing and branding interchangeably, but there are stark differences between the two. Branding is about how you present your business, while marketing is how you reinforce your brand and incite desired actions from your audience. Marketing should be used to uplift your brand, so it is essential to incorporate your brand values into your marketing material. Additionally, stay consistent across all platforms, making it easy to redirect an audience from one channel to another.
Search engine optimization is more critical now than ever. Segment your audience queries and invest in competitor analysis for a successful SEO strategy. SEO trends are ever-changing, so be mindful of updates and comply with new standards. Know the difference between search and intent so you may tailor your content accordingly.
These tried and tested marketing hacks are just the tip of the iceberg. Try these and experience exceptional results to boost your online visibility and accelerate your growth. For more marketing strategies, recommendations, or a general assessment of your marketing structure, email us at email@example.com or schedule a call with Zack now.