Are you looking to grow your Instagram following? If so, you're in luck! This blog post will share some simple tips and tricks to help you double your Instagram following in no time. It is a powerful marketing tool, and you can achieve excellent results with the right strategies in place. So what are you waiting for? Read on to learn more!

Follow people who interest you and whose posts you want to see in your feed

This is a great way to get started and find new content you enjoy. Instagram also has a search function, which allows you to find people and businesses by name or keywords.

Like and comment on other users' posts

This is a great way to engage with other users and to get your name out there. Instagram also has a feature called " Stories," which allows you to post photos and videos that disappear after 24 hours. This great way to share behind-the-scenes content or quick tips with your followers.

Use Instagram ads

Instagram ads are a great way to reach new audiences and grow your following. You can target your ads by location, age, gender, interests, and more.

Post quality content regularly

This is probably the most important tip on this list! You must post quality content regularly if you want people to follow you and engage with your posts. Instagram is a visual platform, so ensure your photos and videos are high-quality and eye-catching.

Use relevant hashtags in your posts

Hashtags are a great way to connect with new people and make your content discoverable. When using hashtags, be sure to use ones that are relevant to your business or niche.

Post interesting and engaging content in Instagram

This is one of the most influential Instagram marketing tips. Suppose you want people to follow you and engage with your content. In that case, you need to post interesting and engaging content they will enjoy.

Use Instagram stories

Instagram stories are a great way to share quick tips, behind-the-scenes content, or daily updates with your followers.

So there you have it! These simple tips and tricks will help you double your Instagram following. Instagram is a powerful marketing tool, and you can achieve excellent results with the right strategies in place.

We hope you found these tips helpful! So what are you waiting for? Get started today and see the results for yourself! Do you have any Instagram marketing tips that you would like to share? We would love to hear from you in the comments below!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Instagram is a social media platform that is growing in popularity every day. Over 800 million people use Instagram, and this number continues to grow. If you're not using Instagram for your business, you miss out on a huge opportunity. This blog post will discuss the different types of ads you can use on Instagram for marketing purposes. We will also discuss why Instagram is such an excellent platform for advertising and some tips for creating successful ads.

Why Instagram is an excellent platform for marketing:

- There are over 800 million active users on Instagram. This number is expected to grow in the coming years.

- Instagram is a visual platform, and people love visuals. In fact, posts with visuals get 94% more views than those without visuals.

- Instagram has high engagement rates. The average engagement rate for brands on Instagram is around 0.22%. For every 1000 followers, your brand will receive approximately 220 likes or comments on a post.

- You can target specific audiences with Instagram ads. This is done by using the targeting options that are available in the ad manager. You can target people based on location, age, gender, interests, and more.

- Instagram ads are relatively inexpensive. You can start running ads for as little as $0.20 per day.

Types of Instagram ads:

- Photo ads: These are the most basic type of Instagram ad. They consist of a photo or video with a caption. You can use photo ads to promote your products, services, or brand.

- Carousel ads: Carousel ads are similar to photo ads but allow you to include multiple photos or videos in a single ad. This type of ad is great for telling a story or highlighting numerous products.

- Stories ads: Stories are a new feature on Instagram that allows users to share photos and videos that disappear after 24 hours. Stories ads are a great way to reach people already using Instagram.

- Video ads: Video ads are similar to photo and carousel ads but consist of a video instead of a photo. Videos are a great way to grab attention and show off your products or services in action.

- Collection ads: Collection ads are a new type of ad that allows you to showcase multiple products in a single ad. This type of ad is perfect for promoting sales or showcasing a product collection.

Tips for improving your ad campaigns

- Use high-quality visuals: As we mentioned before, Instagram is a visual platform. This means that your ads should be visually appealing. Use high-quality photos and videos in your ads to make them stand out.

- Keep your message clear: When creating an ad, you should always have a clear message. Your ad should be focused on a single offer, product, or service.

- Use actionable language: The language that you use in your ad should be actionable. This means using words like "buy," "sale," or "free."

- Use a call to action: A call to action (CTA) is a phrase or sentence that tells the viewer what they should do next. For example, your CTA could be "Click here to learn more" or "Buy now while supplies last."

- Test, test, test: Always be testing your ads. Try different images, videos, copies, and CTAs to see what works best for your audience. The only way to know what works is to try other things and see what gets the best results.

Examples of successful Instagram ad campaigns:

- Nike: Nike is one of the most successful brands on Instagram. They use high-quality visuals and actionable language in their ads. They also use a photo, video, and carousel ads to showcase their products.

- Adidas: Adidas is another big brand that does a great job with its Instagram ads. Like Nike, they use high-quality visuals and actionable language. They also use a mix of photo, video, and carousel ads.

- Warby Parker: Warby Parker is a glasses company that uses Instagram ads to promote its products. They use beautiful photos and videos in their ads. They also use a mix of photo, video, and carousel ads.

- Herschel Supply Co.: Herschel Supply Co. is a backpack company that uses Instagram ads to promote its products. They use beautiful photos and videos in their ads. They also use a mix of photo, video, and carousel ads.

As you can see, many brands are doing great things with their Instagram ads. Suppose you want to be successful with your ad campaigns. In that case, you should take a page from their book and use high-quality visuals, actionable language, and a mix of photo, video, and carousel ads.

Advertising on Instagram is a great way to reach new customers and grow your business. Using the tips and tricks in this blog post, you can create successful ads to help you achieve your marketing goals. So what are you waiting for? Start creating Instagram ads today!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

As a business, it is essential to keep up with the times and be where the customers are. With one billion monthly active users, Instagram is considered one of the most successful social media platforms. As such, it will indeed house a good portion of your customers. Due to this, you must capitalize on this fact. Ensure you maximize the potential of using this platform to advertise your business.

Instagram

What are Instagram Reels?

Reel is a feature offered on Instagram that allows you to shoot, compile, edit, and publish 15 to 30-second videos. Furthermore, since the videos are posted on Instagram, you can share them publicly so people can view them themselves.

Unlike Instagram Stories, which you might be familiar with, Reels comes with other features that allow you to process and edit your videos using the sophisticated tools in this feature. After publishing the video, you will end up with full-screen. Vertical video clips on Instagram that are processed with visual effects and possibly audio clips to enhance the quality of the video.

How do you create Reels for your business?

Before talking about how you can use Reels as a strategy for business, you must first learn how to make Reels. To enter Reels mode in your Instagram Stories, you should go to your profile and tap on the plus sign in the upper right-hand corner of the Instagram interface. It will provide you with options, from which you would select "Reel." 

This will open your camera and allow you to choose special effects, audio, speed, length, effects, timer, and touch-up options. These are options you can explore and learn as you create your Instagram Reels. You can check out some of the Reels published by others to learn how you record, compile and edit your video.

Once you are done recording your Reel, you should tap the "Share to" button on the bottom right-hand side of the screen. Which will direct you to the publishing screen. Here, you can write a caption, choose a cover, add hashtags. Finally publish the Reel you worked so hard on.

Instagram Reels as a marketing tool

There are several ways in which you can use Instagram Reels to help boost your business. The main goal is to gain as many views as possible on the video you wish to publish. To do this, you can take advantage of the Instagram algorithm to reach as many people as possible. Some of the ways you can do this are through:

1. Integrate famous tracks into your Reel. Posting a Reel to the public will allow other Instagram users to create their Reel using the audio. If you put a well-known audio track, i.e., a popular song, in your Reel. It will get exposed to that song's tag and will have the potential to gain access to more people.

2. Put closed captions on your Reel. A casual Instagram user might be mindlessly scrolling through Reels with their sounds muted. Therefore, it may be a good idea to put closed captions on your Reels. You can also engage with those who may have "accidentally" passed by your video. 

Moreover, people in the deaf community will surely appreciate this gesture. So that is a bonus that may also attract other people to your business.

3. Use tags. Using relevant tags before publishing your Reel will allow people to access your video. Tags may seem unnecessary at first. But having a reasonable tag will likely put your video on the radar of other people. It would most definitely improve your video's engagement.

Use these tips when publishing your Reel to advertise your business. Your chances of success will increase exponentially. Compared to the alternative where you do not take advantage of these features offered.

To help you more about digital marketing, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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