Google's search engine algorithm has always been complex, but it seems to have become even more complicated in recent years. Google is constantly changing and updating its algorithm to provide the best user experience possible. This can be difficult for brands and businesses trying to optimize their website for Google searches. In this blog post, we will discuss some of the pre-COVID strategies that succeeded in helping brands and businesses achieve high Google EAT scores.
Google EAT stands for "Expertise, Authoritativeness, and Trustworthiness." It is a set of guidelines that Google uses to determine the quality of a website. Google wants to ensure that its users get the best possible results when they search for something, so they use EAT to help them weed out low-quality websites. Google EAT is a significant ranking factor in Google's algorithm, so brands and businesses need to understand how it works.
There are three main factors that Google looks at when they determine a website's EAT score:
- Expertise: Google wants to ensure that the website is written by experts on the topic. They will look at things like the author's credentials and whether or not the website is a reliable source of information.
- Authoritativeness: Google wants to ensure that the website is a credible source of information. They will look at how often the website is cited by other sources and whether or not the website has a good reputation.
- Trustworthiness: Google wants to ensure the website is safe for its users. They will look at things like whether or not the website is secure and whether or not the website has a good track record of providing accurate information.
These are just some factors that Google considers when determining a website's EAT score. Brands and businesses should consider these factors when creating content for their website.
There are a few things that you can do to optimize your website for Google EAT.
- Make sure that your content is well-written and accurate. Google wants to ensure its users get the best possible information, so they will penalize websites with inaccurate or poorly-written content.
- Make sure that your website is secure. Google wants to ensure that their users are safe when they visit your website, so they will penalize websites that are not secure.
- Make sure that your website is cited by other sources. Google wants to ensure that your website is a credible source of information, so they will reward websites mentioned by other sources.
These are just some things you can do to optimize your website for Google EAT. If you keep these factors in mind, you will be well on your way to achieving a high Google EAT score.
- Google My Business: Google My Business is a free tool that allows businesses to manage their online presence. This can help businesses improve their EAT score by creating accurate and up-to-date listings.
- Google Reviews: are an excellent way for businesses to show off their expertise, authoritativeness, and trustworthiness. It can help businesses improve their EAT score by creating positive customer reviews.
- Google+: Google+ is a social network that can help businesses improve their EAT score. It allows businesses to connect with other businesses and experts in their industry. This can be used to show Google that the business is an expert in its field, and it can also be used to build trust with Google.
- Google Webmaster Tools: Google Webmaster Tools is a free tool that allows businesses to manage their website. This will help businesses improve their EAT score by providing accurate and up-to-date information about their website. Google Webmaster Tools can also help businesses improve their trustworthiness by allowing businesses to see how Google views their website.
These are just some pre-COVID strategies that worked for brands and businesses. If you want to learn more about how to optimize your website for Google EAT, contact an SEO expert today.
The impact of COVID on SEO has been significant. Google has made many changes to its algorithm, and these changes have had a considerable effect on the way that businesses optimize their website for Google EAT.
To stay ahead of the curve, it is crucial to keep up with the latest Google algorithm changes. The best way to do this is to hire an SEO expert to help you optimize your website for Google EAT.
SEO is an ever-changing field, and the impact of COVID has only made it more critical for businesses to stay up-to-date on the latest Google algorithm changes. If you want to ensure that your website is optimized for Google EAT, contact an SEO expert today.
To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
Google EAT is one of the most important ranking factors for Google. It stands for Expertise, Authoritativeness, and Trustworthiness. This blog post will discuss how you can improve your rankings by 2022 using Google EAT. We will review strategies such as developing an authoritative website, building trust with your users, and improving your SEO. Implementing these strategies will help you increase your rankings and generate more traffic to your website!
EAT is an essential part of your SEO strategy in 2022. Google has stated that EAT is a significant ranking factor, so you must ensure that your website meets the criteria for expertise, authoritativeness, and trustworthiness. If you can improve your website in these areas, you will likely see a significant boost in your Google rankings.
All elements of EAT are essential, but if we had to choose the most important one, it would be the trustworthiness. People are increasingly looking for trustworthy online information sources in a post-pandemic world. Suppose your website can be seen as a reliable source of information. In that case, you will likely see an increase in traffic and engagement.
There are a few main strategies you can use to increase your EAT in 2022:
-Develop an authoritative website: Make sure your website is full of high-quality, relevant content. This will show Google that you are an expert in your field and that your site is worthy of a high ranking.
-Build trust with your users: Make sure that your website is easy to navigate and that your content is accurate and trustworthy. You can also build trust by including testimonials, reviews, and other social proofs on your site.
-Improve your SEO: Use relevant keywords and phrases, optimize your titles and meta descriptions, and improve your site's overall structure. These SEO best practices will help Google better understand your website and its contents, resulting in a higher ranking.
Following these strategies can improve your Google EAT and increase your rankings in 2022! Implement these tips today and see the results for yourself!
One of the biggest challenges in increasing EAT is developing an authoritative website. This can be difficult because it requires a lot of high-quality content. Suppose you don't have the time or resources to produce this content. In that case, you can hire a professional writer or consider using a content marketing agency.
Another big challenge is building trust with your users. This can be difficult because you must show that your website is reliable and easy to use. You can include testimonials, reviews, and social proof on your site.
These challenges may seem daunting if you're struggling with increasing your EAT. But don't worry! Many resources and professionals can help you overcome these challenges and improve your Google EAT. Implement these tips today and see the results for yourself!
To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here.
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
