Email marketing remains to be one of the most reliable marketing tools available. There had been countless predictions that it will soon become obsolete, but that day is yet to come. For one thing, it is very affordable with the highest return on investment, with an average return of $42 for every dollar spent. Despite its efficiency, every form of marketing still has room for improvement. Here are 5 ways to improve your email marketing campaigns, according to digital marketing expert Zack “ROI” Williams. 

What is Email Marketing?

Email marketing is a marketing tool that primarily uses email as the channel of communication. Through this, business owners can unveil new products, introduce new services, make important announcements, generate traffic, and release special promotions. It is a powerful sales tool, especially when optimized and used strategically.

How to Improve Your Email Marketing Campaigns

Segmentation is Key

Don’t think of your email list as one block of people who have the same interests. Instead, group them according to their interests and level of interaction with your brand. There are people who are only after the sales while there are others who wish to access exclusive informational content. There are also people outside of your sphere of influence who are not yet interested in purchasing from your business but will need a few incentives before they do so.

As such, a deeper understanding of their intentions allows you to craft the perfect email for each segment. If you have special offers for students or retirees, segment the emails according to age group. If there is a section of your subscribers who keep on adding items to their cart but don’t purchase anything, send them a flash discount to give them an extra push. This encourages higher click-through rates and open rates.

Mobile Friendly

A study by Litmus shows that 71% of users immediately delete an email if it is not mobile-friendly. Make sure to create mobile-optimized emails that allow your subscribers to conveniently scroll through. Add images that are eye-catching yet full of important information. A mobile-friendly interface is important since 50% of email opens are performed on mobile phones. Use software such as MailChimp so that you can test out how your email looks across all devices.

Prioritize Text Over Images

When it comes to email marketing, remember this: the simpler, the better. Go straight to the point and include links to your sales landing page. There is no need to overwhelm your viewer with a ton of graphics. 

Use Powerful Subject Lines

Do not overlook the power of subject lines. These are the first things that your recipients see once they receive your email, so make sure to use something powerful and eye-catching to increase your open rates.

However, avoid click-baiting as this can lead to disappointment and unsubscribers. Use the subject line as a preview of what you have to offer. Do not make promises that you cannot fulfill.

Personalize Your Email

Email marketing is not just about sending out promos. It is about sparking meaningful conversations with your audience. If you are a customer, would you rather converse with a cold, heartless, robot-like company or with a company that is warm, approachable, and seems to care about your welfare?

Personalization does wonders with inviting your subscribers to interact with your email. When they feel like they are talking to a real human being, they will be more likely to open your email, read what you have to offer, and even respond. 

Personalization can be as simple as adding their first names in the subject line, using conversational language, and signing the email with a real, “human” name. 

Are you ready to implement these tips and upgrade your email marketing campaigns? Make sure to check our website at ROI Marketing Firm for more information on digital marketing. Contact us and together, let’s engineer the best email marketing campaign for your business.

Email conversion rates are an essential metric for any business that relies on email marketing for lead generation or customer retention. To calculate email conversion rates, you need to understand how to measure email engagement as well and know which KPIs to use. This blog post will discuss email engagement metrics and the KPIs you should track to improve your email conversion rates.

What is an Email Conversion Rate, and How Do You Calculate It?

Email conversion rate is the percentage of email recipients who take the desired action, such as making a purchase or signing up for a newsletter. The formula for calculating email conversion rate is:

[ email conversion rate = (total number of conversions / total number of email contacts) x 100. ]

What are Some Key Performance Indicators (KPIs) for Email Marketing?

There are several email KPIs that you can track to measure email engagement and conversion rates. Some of the most critical email KPIs include:

-Open rate: The percentage of people who open your email out of the total number of people who received it.

-Click-through rate (CTR): The percentage of people who click on a link in your email out of the total number of people who received it.

-Bounce rate: The percentage of email messages that could not be delivered to the recipient's inbox.

-Unsubscribe rate: The percentage of people who unsubscribe from your email list after receiving one or more emails.

How to Improve Your Email Conversion Rates

There are a few key things you can do to improve your rates, such as:

-Segment your email list: Segmenting your email list helps you send more targeted and relevant emails to people who are more likely to convert.

-Create compelling email subject lines: Your email subject line is the first thing people see when they receive your email. Therefore, make sure it's compelling and encourages them to open it.

-Test your emails: A/B testing helps determine which email elements are most effective in driving conversions.

-Use images and videos: Adding images or videos to your email can help grab attention and improve engagement.

Generally, email conversion rates are essential for any business that relies on email marketing. By understanding how rates are calculated, which KPIs to use, and how to improve your rates, you can ensure that your email marketing campaigns are successful.

Other essential insights about Email Marketing

Email marketing can be a very effective way to generate leads and sales for your business. However, it's important to understand email conversion rates and the KPIs to make the most of your email marketing campaigns. By segmenting your email list, creating compelling email subject lines, and testing your emails, you can improve your rates and increase the success of your email marketing campaigns.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, visit our website and email us at or schedule a call with Zack now.

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