Did you know that push notifications can help you boost your digital marketing efforts? If used correctly, push notifications can be a powerful tool for reaching and engaging customers. In this blog post, we will discuss how push notifications work and how you can use them to improve your digital marketing strategy. We will also provide tips for creating effective push notifications that will engage your audience and generate more leads and sales.

Digital marketing

What are push notifications, and how do they work?

Push notifications are short, timely messages sent directly to a user's device. They can be used to deliver content and updates, as well as special offers and promotions. Push notifications can be sent to users even when they are not actively using your app or website.

When a push notification is received, it will appear on the user's device as a pop-up message. The user can then choose to view the notification or dismiss it. Users who view the notification will be taken to the related content within your app or website.

Why should you use push notifications in your digital marketing efforts?

There are many reasons to use push notifications as a digital marketing strategy. Here are some of the benefits:

-Push notifications can help you reach more people with your message. Unlike traditional marketing channels, push notifications can reach users even when they are not actively using your app or website. This allows you to reach a wider audience and deliver your message to more people.

-Push notifications are highly personalized. You can segment your audience and send relevant push notifications to each user. This ensures that your message is timely and relevant, which can lead to higher engagement rates.

-Push notifications can increase customer loyalty. If used correctly, push notifications can help you build a stronger relationship with your customers. You can keep your customers engaged with your brand by delivering timely and relevant content. This can lead to repeat business and longer customer lifetimes.

How can you create effective push notifications that will engage and motivate your audience members to take action?

Here are some tips for creating effective push notifications:

-Keep it short and sweet. Push notifications should be brief and to the point. Avoid using long, wordy messages that will lose your audience's attention.

-Make it relevant. As we mentioned, push notifications should be highly personalized and relevant to each user. Make sure that your message is targeted to the right audience and that it is timely and relevant.

-Include a call to action. Your push notification should include a call to action that motivates the user to take the desired action. This could be something like "Download now!" or "Find out more."

-Use rich media. Rich media push notifications are more engaging and can include images, videos, and audio. This can help you capture your audience's attention and deliver your message more effectively.

What are some best practices for using push notifications in your marketing campaigns?

Here are some best practices for using push notifications in your marketing campaigns:

-Test, test, test. Before you launch a push notification campaign, you must test your messages to ensure they are effective. You can use A/B testing to try out different versions of your push notification to see which one performs better.

-Segment your audience. As we mentioned, push notifications are more effective when they are highly personalized and relevant to each user. One way to do this is to segment your audience into different groups and send targeted messages to each group.

-Timing is everything. Make sure that you send your push notifications at the right time. If your messages are too early or too late, they may be ignored.

-Be mindful of frequency. You don't want to bombard your users with push notifications. Make sure that you send messages only when necessary and limit the number of push notifications you send each day.

Are there any potential drawbacks to using push notifications in your digital marketing efforts?

While push notifications can be an effective marketing tool, there are some potential drawbacks:

  1. Push notifications can be intrusive and annoying if they are not used correctly. If you send too many messages or if your messages are not relevant, you risk turning off your users.
  2. Push notifications require opt-in from users, which means that you may not be able to reach everyone on your list.
  3. Push notifications can be expensive and time-consuming to create and manage.

How can you determine whether or not push notifications are the right tool for you and your business goals?

There is no one-size-fits-all answer to this question. The best way to determine whether push notifications are proper for you is to experiment and test different strategies. Try sending out a few push notifications and see how your users respond. In case you find push notifications effective, you can consider using them more broadly in your marketing efforts. If it is ineffective, you may want to consider other marketing channels thereafter.

When you're considering using push notifications in your marketing efforts, carefully weigh the potential benefits and drawbacks. And remember to test the segment and timings of your messages to ensure that you are using push notifications effectively.

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Digital marketing is essential for businesses in every industry. If you're a real estate business owner, you must use these techniques to reach potential buyers. You must use this to get the word out about your new menu items if you own a restaurant. And if you sell clothes, you need to use it to drive traffic to your online store. 

In this blog post, we'll discuss the importance of digital marketing and how it can benefit businesses in various industries.

Digital Marketing

If you're not on digital marketing, you're losing out on potential customers

People use the internet to research and find products and services in today's digital world. If your business is not visible online, you're missing out on a huge opportunity to reach your target market.

Digital marketing allows you to reach a wider audience with your marketing message

To reach potential customers, you can use various digital channels such as search engines, social media, email, and display advertising. With these techniques, you can target your audience more precisely than with traditional marketing methods.

Digital marketing is more cost effective than traditional marketing

With strategy like this, you can reach your target market without breaking the bank. You can use various digital channels to promote your business and track your results to see what's working and what's not. This allows you to get the most out of your marketing budget.

Digital marketing is affordable and effective

Another reason it is essential for businesses is that it's an affordable way to reach your target market. With this, you can reach many people without breaking the bank. Additionally, this is an effective way to connect with potential customers and generate leads.

Builds trust and credibility

People who see your business online are more likely to trust and have credibility. This is because it allows you to build relationships with your target market. You can use various channels such as social media, email, and content marketing to connect with potential customers and build trust.

Digital marketing helps you stand out from the competition

In today's digital world, there's a lot of competition. If you want your business to stand out, you need to be using digital marketing. With this technique, you can reach a wider audience and promote your unique selling points. Additionally, this way allows you to build trust and credibility with potential customers.

Digital marketing is essential for businesses in every industry

If you're not using the technique, you're missing out on a huge opportunity to reach your target market. It definitely allows you to get a wider audience with your marketing message and is more cost effective than traditional marketing. Additionally, this helps you build trust and credibility with potential customers. If you want your business to stand out from the competition, you need to be using this strategy.

You don't have to do it all yourself - some professionals can help

Contact us today if you're ready to get started with digital marketing! We'll help you create a custom plan that will help you reach your target market and grow your business.

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Which is the better option when hiring a freelancer or an agency for digital marketing work? This is a question that many businesses owners face, and there is no easy answer. Each situation is different, and each business will have different needs. In this blog post, we will discuss the pros and cons of freelancers and agencies so that you can make an informed decision about which option is best for you.

What is a freelancer, and what is an agency?

A freelancer is an individual who works independently, usually providing services to businesses on a contract basis. Freelancers are often experts in their field, and they can be an excellent option for businesses that need specific tasks completed.

An agency, on the other hand, is a company that provides various services to clients. Agencies typically have a team of experts who can work on different aspects of a project. This can be an excellent option for businesses that need comprehensive services or don't have the internal resources to complete a task.

The benefits of hiring a freelancer

There are several benefits to hiring a freelancer. First, freelancers are often more affordable than agencies. This is because they don't have the overhead costs that agencies do, and they can often offer discounts for longer projects. Second, freelancers are generally more flexible than agencies. They can usually work around your schedule and complete tasks quickly. Finally, freelancers are typically experts in their field. This means that they can offer high-quality work and provide insights that you may not be able to get from an agency.

The benefits of hiring an agency

There are also several benefits to hiring an agency. First, agencies can offer a comprehensive range of services. This means they can handle all aspects of a project, from start to finish. Second, agencies have a team of experts who can work on different aspects of a project. This ensures that the work is of high quality and that all angles are covered. Finally, agencies often have established relationships with other businesses. This means that they can offer discounts or preferential treatment to their clients.

How to decide which option is best for you

So, which is the better option for you? Freelancer or an agency? The answer depends on your specific needs and situation. A freelancer may be the best option if you need a particular task completed. Suppose you require comprehensive services or don't have the internal resources to complete a project. In that case, an agency may be the better option. Ultimately, the decision comes down to what you need and what will work best for your business. Whichever option you choose, ensure that you do your research and that you are comfortable with the person or company you are hiring. 

Tips for finding the right freelancer or agency for your business

Now that you know the pros and cons of freelancers and agencies, how do you find the right one for your business? Here are a few tips:

- Do your research. Make sure that you understand what you need and what each option can offer.

- Read reviews. Check out online reviews or ask for recommendations from people you trust.

- Get a contract. Once you've found the right freelancer or agency, get a contract. This will protect you and your business.

- Ask questions. Don't be afraid to ask freelancers or agencies about their experience or process. This will help you to make the best decision for your business.

No matter which option you choose, freelancer or agency, be sure to do your research and ask questions. This will help you to find the right fit for your business.

Both freelancers and agencies can offer significant benefits to businesses. It depends on your needs and what will work best for your business. So, take the time to research and make the best decision for your company. You won't regret it!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Digital marketing is a field that is constantly evolving. As a digital marketer, staying up to date on the latest trends and changes in the industry is essential. However, even with all the knowledge, you are bound to make some mistakes. This blog post will discuss some of the most important marketing lessons I have learned the hard way. Hopefully, you can learn from my mistakes and avoid making them yourself!

1. Don't be afraid to experiment

Try new things and see what works best for your audience. There is no one-size-fits-all approach to marketing, so it's essential to customize your strategies to fit your unique needs.

Email marketing is still one of the most effective forms of marketing. However, it's easy to make mistakes that can result in low open rates and click-through rates. When creating email campaigns, test different subject lines, send times, and email content to see what works best for your audience.

2. Always be learning

Keep up with the latest trends in digital marketing and apply them to your campaigns. The field of digital marketing is constantly changing, so it's vital to stay ahead of the curve. By keeping up with the latest trends, you'll be able to create relevant and effective campaigns.

3. Be authentic

People can tell when you're not being genuine, so stay true to yourself and your brand. Trying to be everything to everyone in a world full of marketing messages can be tempting. However, staying true to your brand and only promoting products or services you believe in is essential.

4. Stay organized

Keep track of your campaigns, goals, and results to improve upon them over time. One of the most important things you can do as a digital marketer is to stay organized. By keeping track of your campaigns, goals, and results, you'll be able to identify areas that need improvement and make changes that will lead to better results.

5. Persevere

Don't give up when things get tough, keep pushing forward until you achieve your goals. Marketing can be a challenging field, but it's important to persevere. If you're facing difficulties, don't give up - keep pushing forward, and you'll eventually achieve your goals.

Digital marketing is a complex field, but it doesn't have to be overwhelming. By learning from your mistakes, you can become a better marketer and create successful campaigns that will engage and convert your target audience. So don't be afraid to experiment, email your list regularly, and stay up-to-date on the latest trends. If you do all these things, you'll be well to becoming a successful digital marketer!

What are some other important lessons you've learned about marketing? Share them in the comments below!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Many talks these days about earned, owned, and paid media and how they all work together to create successful digital marketing campaigns. But what do these terms mean? And more importantly, what can you do to ensure your campaigns use all three media types? In this blog post, we'll break down every kind of media and show you how to use them for your business.

What is earned media, and how does it differ from owned and paid media?

Earned media is any type of coverage or exposure you didn't have to pay for. This includes earned press coverage, social media mentions, or word-of-mouth referrals. Essentially, earned media is anything that helps promote your business without you having to put any money behind it.

While earned media is great because it's free, it can be challenging to generate on your own. That's where owned, and paid media come in.

Owned media is any type of platform or channel that you control, like your website, blog, or social media accounts. This is the type of media where you have the most control over the message and the audience.

Paid media is, well, anything that you have to pay for. This can include online ads, sponsorships, or influencer marketing campaigns. Paid media is a great way to reach new audiences and generate earned media simultaneously.

How can you generate earned media for your brand or business?

You can do a few things to generate earned media for your business:

- Make sure your website and social media platforms are up-to-date and full of high-quality content.

- Provide regular updates and exciting information about your industry on your blog or website.

- Seek out opportunities for press coverage by pitching story ideas to reporters and bloggers.

- Build relationships with industry influencers and ask them to promote your content.

- Host events or webinars and invite people to share information about them on social media.

What are some examples of earned media?

Some examples of earned media include:

- A journalist writing a story about your company in a newspaper or magazine

- A blogger reviewing your product on their website

- A customer tweeting about their positive experience with your product

- An influencer posting about your brand on Instagram

As you can see, earned media can take many different forms. The important thing is that it's organic and unpaid.

What are some common mistakes made with earned media campaigns?

A few common mistakes are made when generating earned media: 

- Not having a plan or strategy in place.

- Rarely monitoring social media and online news sources for mentions of your brand or industry.

- Doesn't take advantage of earned media opportunities when they arise.

What is the value of earned media, and why should you invest in it?

The value of earned media is that it helps promote your brand or business without you having to put any money behind it. This can help increase brand awareness and build trust with potential customers. Additionally, earned media can help create social proof for your business, leading to more customers and sales.

Overall, earned media is a valuable asset for any business and worth investing time and resources into generating it.

How can you measure the success of an earned media campaign?

There are a few ways to measure the success of an earned media campaign:

- Look at the number of mentions your brand or business received.

- Track how many people visited your website or social media platforms after seeing earned media coverage.

- Calculate the value of earned media impressions (how many people saw the coverage).

What is some standard earned media metrics?

Some standard earned media metrics include:

- Number of social media mentions

- Number of earned media impressions

- Engagement rate (likes, comments, shares)

How can you use earned, owned, and paid media together?

The best digital marketing campaigns will use all three media types. Here are a few examples of how you can do this:

- Use earned media to generate interest in your brand or product. This could be done by getting press coverage or being featured on a popular blog.

- Use owned media to drive traffic to your website or social media platforms. This can be done by creating high-quality content or hosting events that people will want to learn more about.

- Use paid media to reach new audiences and generate earned media simultaneously. For example, you could run a social media ad campaign and include a hashtag that people can use to share their experiences.

By using all three media types, you'll be able to create a well-rounded digital marketing campaign to help you reach your goals. So don't be afraid to mix things up and try new things!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

When it comes to digital marketing, there are a lot of terms and concepts that can be confusing for business owners. Two of these terms are retargeting and remarketing. Though they sound similar, they are two different things. In this blog post, we will discuss the difference between retargeting and remarketing and give you our opinion on which one is better for your business.

What is retargeting/remarketing, and how does it work?

Retargeting and remarketing are both forms of online advertising. They work by placing a cookie on the user's computer, which allows the advertiser to track the user's web activity. When the user visits a website that is part of the retargeting/remarketing network, they will see ads from the businesses that have placed cookies on their computer.

What's the difference between retargeting and remarketing?

The main difference between retargeting and remarketing is the size of the audience that you are targeting. With retargeting, you only target people who have visited your website. With remarketing, you can target a larger audience by including people who have seen similar websites or searched for keywords related to your product or service.

The benefits of retargeting/remarketing

A few benefits of retargeting and remarketing make it an effective marketing tool.

-Practical: an effective form of online advertising.

-Affordable: a cost-effective way to reach your target audience.

-Flexible: retargeting/remarketing allows you to be very flexible with your targeting options. You can retarget people who have visited your website, people who have seen similar websites, or people who have searched for keywords related to your product or service.

The main benefit of retargeting/remarketing is that it's an effective way to reach your target audience.

The main downside of retargeting/remarketing is that it can be intrusive. Some people may not like having ads following them around the internet, no matter how relevant they are.

Overall, we believe retargeting/remarketing is a valuable tool for any business looking to effectively and affordably reach its target audience.

How to set up retargeting/remarketing for your business

Suppose you're interested in setting up retargeting/remarketing for your business. In that case, there are a few things that you need to do.

-First, you need to choose a retargeting/remarketing platform. There are many different platforms to choose from, so it's essential to research and select the one that's right for your business.

-Next, you need to create your retargeting/remarketing ads. Make sure that your ads are relevant and engaging and match the look and feel of your website.

-Finally, you need to decide on your targeting options. As we mentioned, you can retarget people who have visited your website, seen similar websites, or searched for keywords related to your product or service.

Once you've completed all these steps, you're ready to start retargeting/remarketing to your target audience!

Which one is right for you and your business needs?

If you're looking to reach a large audience, remarketing is the way. However, retargeting may be a better option if you're only interested in targeting people who have already shown an interest in your product or service.

Regardless of your choice, retargeting/remarketing is an effective way to reach your target audience and improve your chances of conversion!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

What's more important for your business: strategies or goals? This is a question that many people ask, and there isn't always a clear answer. This blog post will discuss the importance of strategies and goals and why you should decide which comes first. We'll also give examples of how this can play out in the real world. So, what's more essential for your business - strategies or goals?

The difference between strategy and goals

Strategies are how you achieve your goals. In other words, strategies are the how of your business, while goals are the what. Both are important, but if you don't have a clear goal, developing strategies to help you achieve it can be challenging. That's why we believe that goals should come first.

Once you have a goal in mind, you can start developing strategies to help you achieve it. There are a variety of strategies you can use, and the best ones will depend on your specific goal. But no matter your chosen strategies, they should all focus on helping you achieve your goal.

Why you should decide which comes first

There are a few reasons you should decide which comes first: strategies or goals. Instead, as we mentioned above, it can be challenging to develop strategies if you don't have a goal in mind. Second, suppose you start with strategies without having a goal in mind. In that case, you may go down a rabbit hole of strategies that don't lead to anything. Finally, having a clear goal in mind will help you measure the success of your strategies.

How to determine your priorities

The best way to determine your priorities is to sit down and brainstorm. Make a list of all the strategies you could use to achieve your goal, and then prioritize them based on how likely they will help you achieve it. Once you clearly understand your priorities, you can start developing strategies to help you achieve your goal.

What to do if you can't decide

If you can't decide which comes first, strategies or goals, it's okay to start with both. Brainstorm a few goals you want to achieve, and then brainstorm some strategies that could help you achieve those goals. Once you have a few ideas down, you can start to prioritize and figure out which one is more important.

No matter what you do, remember that both strategies and goals are essential. They both play a role in helping you achieve your online business goals. So, take the time to figure out which is more important for your business, and then start developing a plan to achieve it.

Examples of successful businesses that started with a goal first

There are a few examples of businesses that started with a goal first. One example is Apple. Their goal was to create innovative and user-friendly products to change the world. Another example is Amazon. Their goal was to create an online marketplace that would be convenient and easy to use. These companies had a clear goal and developed strategies to achieve it.

If you're not sure what your goal should be, don't worry. There are a variety of resources you can use to help you determine what your goal should be. Once you have a goal in mind, it's time to develop strategies to help you achieve it. Thanks for reading! 

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBooks here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

As an agency owner, client communication is vital. Your business will suffer if you can't communicate effectively with your clients. This blog post will discuss some of the best client communication tips for agency owners of online businesses. We'll cover everything from how to build strong relationships with clients to how to handle difficult conversations. Follow these tips, and you'll be on your way to successful client communication!

Respond to client inquiries and messages as soon as possible

When a client reaches out to you, they expect a prompt response. If you take too long to get back to them, they may start to feel like you're not invested in their business. Responding quickly shows that you value your clients and their time.

If you can't respond right away, let the client know when you will be able to get back to them. This way, they know that you're not ignoring them and that you'll still be getting in touch soon.

Keep an open line of communication with clients, even if there is a delay in getting back to them

Even if you can't respond to a client immediately, keeping the lines of communication open is essential. This way, the client knows that you're still working on their project and that you're just a message or phone call away.

If there is a significant delay in getting back to a client, send them an update on the status of their project. This way, they know you're still working on it and can plan accordingly.

Be clear and concise when communicating with clients

When you're communicating with clients, always be clear and concise. This way, they can understand what you're saying, and they won't have to waste time trying to decipher your message.

If you need to give a client a lot of information, break it down into smaller chunks. This way, they can digest the information more quickly and not feel overwhelmed.

Make sure that all communications (emails, chat logs, phone calls) are saved and archived for future reference

It's essential to keep all communications with clients in one place. You can reference them later if you need to, and you won't have to search your entire email inbox to find a specific message.

If you're using a chat client, ensure all conversations are logged and stored. This way, you can review them later if you need to.

Take care of client complaints promptly and politely

If a client has a complaint, it's essential to take care of it promptly. This shows that you're committed to providing excellent customer service and are willing to make things right.

When responding to a client complaint, always be polite and professional. This way, the client knows you're taking their complaint seriously and working to resolve the issue.

Thank clients for their business and referrals

Always thank clients for their business and referrals. This shows that you appreciate their support and that you're grateful for their loyalty.

Saying "thank you" goes a long way in client communication. It shows that you're attentive to your client's needs and values their business.

These are just a few of the best client communication tips for agency owners of online businesses. By following these tips, you'll be on your way to successful client communication!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Intent data is valuable for businesses looking to improve their marketing strategies. By understanding the intent of web and mobile users, businesses can create more relevant and targeted campaigns that resonate with their customers.

I've had the chance to use intent data for various marketing efforts. I've seen firsthand how intent data can help businesses achieve their marketing goals.

In one instance, we used it to create a targeted campaign for a client in the healthcare industry. The client wanted to reach decision-makers who were researching specific health conditions.

Using intent data, we could identify the keywords these decision-makers were searching for.

As well as create targeted content that spoke to their needs. As a result, the client saw a significant increase in web traffic and leads.

In another instance, we used it to help a B-to-B technology company reach its target audience. The company was looking to generate more sales-qualified leads, and we used it to create a targeted campaign that ran the right decision-makers at the right time.

As a result of our efforts, the company saw a significant increase in web traffic and sales-qualified leads.

Intent data is a powerful tool to help businesses achieve their marketing goals. If you want to boost your marketing efforts, I encourage you to try intent data. You might just be surprised by the results

But it is just one of the basic tools you can use to improve your marketing efforts. To help you more, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Startups have a lot of challenges to face, and digital marketing is one of them. Knowing where to start, what tools to use, and how to make the most of your digital marketing efforts can be difficult. We've put together this list of startups' best digital marketing tools. These tools can help you with everything from website design to SEO to social media marketing. So if you're looking for help getting your startup off the ground, these tools are a great place to start!

Digital marketing tools

Social Media Management Tools 

  1. Hootsuite or Sprout Social for managing all your social media accounts in one place.

Hootsuite and Sprout Social are great social media management tools that can help you save time by managing all your social media accounts in one place. You can use these tools to schedule posts, track engagement, and measure your results.

  1. Buffer for creating and scheduling social media posts.

Buffer is an excellent tool for creating and scheduling social media posts. With Buffer, you can create content ahead of time and schedule it to be posted automatically. This can help you save time and ensure your audience sees your content.

  1. Canva for creating visuals for your social media posts.

Canva is an excellent tool for creating visuals for your social media posts. With Canva, you can create professional-looking graphics for your posts without any design experience. This can help you make your posts more engaging and visually appealing.

Email Marketing Tools

  1. Mailchimp for creating and sending newsletters and email campaigns.

Mailchimp is an excellent tool for creating and sending newsletters and email campaigns. With Mailchimp, you can create beautiful email templates and automate your emails to save time. You can also use Mailchimp to track your results to see how your campaigns perform.

  1. Constant Contact for creating and managing email lists.

Constant Contact is an excellent tool for creating and managing email lists. With Constant Contact, you can easily add new contacts to your list and segment them into groups. You can also use Constant Contact to automate your emails to save time.

  1. AWeber for creating and sending automated email sequences.

AWeber is an excellent tool for creating and sending automated email sequences. With AWeber, you can create email sequences automatically sent to your subscribers. This can help you build relationships with your subscribers and promote your products or services.

SEO Tools

  1. Moz Pro or Ahrefs for tracking your website's search engine rankings and improving your SEO strategy.

Moz Pro and Ahrefs are great tools for tracking your website's search engine rankings and improving your SEO strategy. With these tools, you can track your progress and see what's working and what's not. You can also use these tools to find new keywords to target and improve your website's overall SEO.

  1. Google Search Console for tracking your website's organic traffic.

Google Search Console is an excellent tool for tracking your website's organic traffic. With Google Search Console, you can see how your website is performing in Google search results and ensure your website is appropriately indexed.

  1. Screaming Frog or DeepCrawl for auditing your website's SEO and finding technical issues.

Screaming Frog and DeepCrawl are great tools for auditing your website's SEO and finding technical issues. With these tools, you can scan your website for potential SEO problems and fix them to improve your website's ranking in search results.

Digital marketing is essential for any business, but it can benefit startups. These digital marketing tools can help your startup save time and money while still getting the desired results. So, what are you waiting for? Get started today!

To help you more, I need you to check this eBook I’ve created about the 10 things that I’VE WISHED I had known when I started marketing. If you are, or even not, in the same place, you need to read this. Get the eBook here. 
If you want more marketing strategies, advice, or an overhaul of your marketing structure, visit us on our website and email us at zack@roimf.com or schedule a call with Zack now.

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