As a digital marketing professional, it is essential to always look for ways to improve your SEO reports for clients. Reports can vary significantly in terms of the data included, so it is important to tailor them specifically to the needs of each client.

This blog post will discuss some of the most essential data points that should be included in SEO reports. Keep these in mind when putting together your next report; you can be sure your clients will appreciate the extra effort!

1. Organic search traffic data points

This is one of the most essential data points to include in your SEO reports. After all, the whole purpose of SEO is to drive organic traffic to a website! Be sure to include information on where this traffic is coming from and how it has changed over time.

SEO reports should always include data on organic search traffic. This is the bread and butter of SEO, and it is important to show clients how their website performs in this area. Include information on where the traffic is coming from and how it has changed over time. This will give clients a good idea of the progress that has been made and where there is still room for improvement.

2. Rankings for target keywords

Another critical data points to include in SEO reports is rankings for target keywords. This information will show clients how their website is performing in search engines for the keywords that are most important to them. Be sure to track both global and local rankings, as well as changes over time.

Include rankings for target keywords in your SEO reports. This data will show clients how their website performs in search engines for the keywords that most matter to them. Track both global and local rankings, as well as changes over time. This information will help clients see the progress made and where there is still room for improvement.

3. Traffic from social media and other referral sources data points

SEO is not just about organic search traffic! It is also important to track traffic from other sources, such as social media and referral websites. This data can be precious in showing the overall reach of a website. Be sure to include information on the most popular referral sources and how traffic from these sources has changed over time.

Don't forget to include data on traffic from social media and other referral sources in your SEO reports. This information can be precious in showing the overall reach of a website. Include information on the most popular referral sources and how traffic from these sources has changed over time. This data will give clients a good idea of the progress that has been made and where there is still room for improvement.

4. SERP features (e.g., featured snippets, knowledge panels)

An important data point that is often overlooked is SERP features. These unique features appear on a search engine results page, such as featured snippets and knowledge panels. Be sure to track which SERP features your website seems for and how this has changed over time. This information can be precious in showing the progress made with SEO.

Track which SERP features your website appears for and how this has changed over time. This information can be precious in showing the progress made with SEO. Featured snippets and knowledge panels are two examples of SERP features that you should keep an eye on. Include this data in your SEO reports so your clients can see progress.

5. Conversion rates and goals achieved through SEO data points

The final data point that should be included in SEO reports is conversion rates and goals achieved. This information will show clients how SEO is directly impacting their business goals. Be sure to track the number of conversions and the rate at which they occur. This data can be precious in showing the ROI of SEO efforts.

Make sure to include conversion rates and goals achieved in your SEO reports. This information will show clients how SEO is directly impacting their business goals. Track both the number of conversions and the rate at which they occur. This data can be precious in showing the ROI of SEO efforts. By including this data, you'll be able to offer your clients the progress that has been made and the success that has been achieved through SEO.

These are just a few critical data points to include in your SEO reports. Keep these in mind when putting together your next report; you can be sure your clients will appreciate the extra effort! Thanks for reading!

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram