If you're looking for ways to increase your online sales, buy buttons are a great way to do it. But where should you put them? This blog post will give you creative ideas for where to place your buy buttons on your website. Using these tips, you can expect a significant increase in your conversion rate!

Buy buttons

1. Above or below the fold?

One of the most common questions regarding buy buttons is whether they should be placed above or below the fold. The "fold" is the point on your website where a user has to scroll down to see more content. Above the fold means that the buy button is visible without scrolling, while below the fold means that the buy button is below the point where a user would have to scroll.

There is no right or wrong answer to this question, as it depends on your website and your audience. However, we recommend testing both options to see what works best for you.

If you're selling a physical product, you might want to consider placing the buy button above the fold so that users can see it as soon as they land on your website. On the other hand, if you're selling a digital product, you might want to consider placing the buy button below the fold so that users can read more about the product before they make a purchase.

Ultimately, it's up to you to decide where to place your buy button. Still, we recommend testing both options to see what works best for your website and audience.

2. In the sidebar

Another great place to put your buy buttons is in the sidebar. This is an excellent option if you have a lot of content on your page and want to ensure that your buy buttons are visible no matter where a user is scrolling.

Sidebars are also a great option if your website has multiple products for sale. You can list your products in the sidebar and include buy buttons. This makes it easy for users to find the product they're looking for and buy it without having to scroll through your entire website.

Finally, sidebars are a great option if you want to provide more than one way for users to buy your product. For example, you could include a buy button in the sidebar for users who want to buy online. You could also have a link to your brick-and-mortar store for users who want to buy in person.

3. As part of a social media post

If you're selling products on social media, buy buttons are a great way to increase your sales. You can include buying buttons as part of your regular posts or create individual posts dedicated to promoting your products.

When deciding how to incorporate buy buttons into your social media posts, you must consider the platform you're using. For example, buy buttons on Facebook posts will look different than buy buttons on Instagram.

It's also important to consider the tone of your social media posts. It might make sense to include a buy button in every post if you're selling a physical product. However, suppose you're selling a digital product. You might want to save buy buttons for special posts promoting your product.

Overall, creativity and freedom are involved in choosing where to place your buy buttons. One essential tip is to always test the placements and observe the results to identify what works for you. 

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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