In this digital age, the average user is bombarded with tons of online material, so the competition has just gotten more intense. It is no longer enough to have value-adding content or eye-catching graphics. Customers are craving authenticity and honesty in a world full of false advertising and misleading posts. You must know how to build brand authenticity to win online.
A recent study shows that 90% of consumers believe authenticity is essential when deciding which brands to support and purchase from. This means they are more likely to support a business whose values and morals align with theirs.
Brand authenticity is also about a brand’s ability to be genuine. You are honest about what you represent. You have transparent policies and make an effort to forge meaningful emotional connections with your target audience. Since this is such a huge deciding factor, it is crucial to know how to build brand authenticity.
Trust us when we say your audience is smart enough to know what’s real or fake. As you put out more material and grow your brand, it is essential to root each action back to why you even started your business in the first place.
Additionally, the most successful businesses are the ones that were able to present a clear purpose and mission to their audience. They don’t sell products just for the sake of income. They have identified a problem and presented their product or service as the solution.
Always keep the intentions of your business at the center of everything you do online. This should make building brand loyalty easier.
People are always drawn to stories. Good storytelling can keep your audience hooked from start to finish so they can relate to what you are trying to tell them. Some stories that you can tell include the story of how you created your business or how you were able to overcome a specific struggle in the past. Aside from entertainment, stories are great ways to impart advice, tips, and life lessons.
Nothing is more trustworthy than an expert. Utilize social media and content marketing campaigns to become a trusted authority in your industry. You want to become someone people run to for information and advice.
Leverage your industry knowledge and create material that will add value to your audience’s lives. No need to reveal your business secrets but if your company employs a unique approach that is not commonly seen among other competitors, highlight that. Share practical methods or life hacks that will make your audience trust you.
Maintaining brand consistency is more important in this fast-paced world now than ever. You become this constant entity in an ever-changing world by sticking to your branding principles. You become much more memorable instead of being drowned in the sea of logos and graphics.
Make sure to stick to the same color scheme, logo, and language whenever you post something online.
Brand authenticity is essential, but it may take some time to build and sustain it. Remain consistent and follow these four tips for success.
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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.
