What Does B2B (Business-to-Business) Mean?

A business-to-business, or B2B, transaction occurs between companies. Such as a manufacturing company, a dealer, a wholesaler, and a retailer. Business-to-business transactions occur when one company transacts with another. It is instead with an individual consumer. Business-to-business transactions are between businesses, as opposed to business-to-consumer (B2C) and business-to-government (B2G) transactions.


Discovering Business-to-Business (B2B)

In a typical supply chain, business-to-business transactions are every day. It is because companies buy parts and products like other raw materials to use in their manufacturing processes. The finished products can then be sold to individuals in business-to-consumer transactions.

Business-to-business refers to ways employees from different companies can talk to each other. Such as through social media. This type of communication between employees of two or more companies is B2B communication.

Here are some tips for growing your b2b business: 

Influencer marketing is a good idea.

B2B marketers can learn from what works in B2C marketing. HubSpot says that 71% of B2B marketing teams will put more money into influencer marketing this year. This strategy makes sense since more companies have been looking for vendors online since the pandemic. Social media is becoming an effective marketing tool for B2B companies. 75% of B2B buyers and 84% of C-suite executives say they use social media when making a purchase.

To make your brand more visible to potential buyers. Use a micro-influencer with credentials in your industry. Work with someone who can build trust in your brand. Then, explain why your partnership is a good idea based on their experience.

Automate the little things

Adding more marketing channels, campaigns, and outreach can make your team too busy and cause connections to be missed or mistakes to be made as you improve your B2B marketing and grow your business. Use tools to automate the manual, repetitive tasks that come with creating content.

The experts at The Blueprint wrote, "You'll only be able to automate one or two processes simultaneously. So focus on where you need to save the most time." "Is it social media, where an automated social media post scheduler could help you? Do you need a chatbot to handle your online conversations and customer interactions? Or should you spend money on a service that sends emails ?"

Know Your Target Audience

Find your target audience or those looking for your brand's products or services. This information will help you make buyer personas. And, determine how they make buying decisions, which is a handy marketing tool.

Figure out how to position your brand.

You need to figure out how to position your brand to make a good strategy. This statement is your brand identity’s who, what, when, why, and how. Or how your customers see your brand.

Make a brand positioning statement. So that your team and potential customers can believe in it. You'll be ready for the next step.

Improve your site.

Pay attention to the SEO of your website. B2B customers do a lot of research on their own. So it's essential to ensure that people can find your brand when they search.

You can think of many ideas to ensure that Google's algorithm gives your page a good ranking. Use keywords all over your site, both long-tail keywords and low-volume keywords. Make sure your page loads to keep your bounce rate from going up. And create helpful content for B2B that can attract potential new clients.

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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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