Strategy or Goals: What Comes First? Why You Should Decide

September 13, 2022

What's more important for your business: strategies or goals? This is a question that many people ask, and there isn't always a clear answer. This blog post will discuss the importance of strategies and goals and why you should decide which comes first. We'll also give examples of how this can play out in the real world. So, what's more essential for your business - strategies or goals?


The difference between strategy and goals

Strategies are how you achieve your goals. In other words, strategies are the how of your business, while goals are the what. Both are important, but if you don't have a clear goal, developing strategies to help you achieve it can be challenging. That's why we believe that goals should come first.

Once you have a goal in mind, you can start developing strategies to help you achieve it. There are a variety of strategies you can use, and the best ones will depend on your specific goal. But no matter your chosen strategies, they should all focus on helping you achieve your goal.

Why you should decide which comes first

There are a few reasons you should decide which comes first: strategies or goals. Instead, as we mentioned above, it can be challenging to develop strategies if you don't have a goal in mind. Second, suppose you start with strategies without having a goal in mind. In that case, you may go down a rabbit hole of strategies that don't lead to anything. Finally, having a clear goal in mind will help you measure the success of your strategies.

How to determine your priorities

The best way to determine your priorities is to sit down and brainstorm. Make a list of all the strategies you could use to achieve your goal, and then prioritize them based on how likely they will help you achieve it. Once you clearly understand your priorities, you can start developing strategies to help you achieve your goal.

What to do if you can't decide

If you can't decide which comes first, strategies or goals, it's okay to start with both. Brainstorm a few goals you want to achieve, and then brainstorm some strategies that could help you achieve those goals. Once you have a few ideas down, you can start to prioritize and figure out which one is more important.

No matter what you do, remember that both strategies and goals are essential. They both play a role in helping you achieve your online business goals. So, take the time to figure out which is more important for your business, and then start developing a plan to achieve it.

Examples of successful businesses that started with a goal first

There are a few examples of businesses that started with a goal first. One example is Apple. Their goal was to create innovative and user-friendly products to change the world. Another example is Amazon. Their goal was to create an online marketplace that would be convenient and easy to use. These companies had a clear goal and developed strategies to achieve it.

If you're not sure what your goal should be, don't worry. There are a variety of resources you can use to help you determine what your goal should be. Once you have a goal in mind, it's time to develop strategies to help you achieve it. Thanks for reading! 

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBooks here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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