Digital marketing is a complicated field that is constantly changing. There is a new tool or strategy to try out every day. As a marketer, it can take a lot of work to keep up with the latest trends and technologies and find the time to test them. So, we made a list of essential […]
Social Media Outreach for Beginners: A Complete Guide
Social media outreach is the most effective way to boost brand awareness and establish brand credibility. This is also the best place to kickstart conversations with your current clients and tap into prospects. The only thing you need to accomplish is to execute the ideal and appropriate social media outreach strategy that benefits your business.
What is social media outreach?
Social media outreach involves using social media platforms to boost your digital marketing efforts to achieve online visibility, brand awareness, lead generation, and sales. It is all about connecting with prospects so that you may achieve your desired goal per outreach.
Social media outreach seems simple enough, but it is a complicated process that you must carefully strategize and execute for the best results.
How to get started with social media outreach
Identify your objectives
What do you hope to achieve from your social media outreach? Your goals will serve as the guidelines for everything you do as you create and launch your social media outreach.
Your goals depend on what specific priorities you wish to achieve for your company and brand. Would you like more followers? Higher engagement? Increased brand awareness?
If you have no idea where to start, it helps to conduct a quick survey to identify certain blind spots you may need to work on.
Identify your prospects
Who are the specific people you wish to connect with through your social media outreach campaigns? These are the very people who should go on your prospecting list. You can also use software that helps speed up the process. Incorporate targeted keywords in your search for better results.
Make sure your social media handles are outreach-friendly
The next step is all aring your accounts for when your prospects connect with you. People visit your social media accounts to check you out as you continue prospecting. As such, you must ensure that everything on your pages looks legitimate. Create content that looks professional and presentable. Maximize your profile bios so that everything they need to know and see is accessible.
Here are more tips:
- Use professional profile pictures
- Give a brief and concise description of who you are and what exactly you do
- Include your contact information and make it easy for people to connect with you
- Add some personality instead of being purely robotic
Engage with your prospect lists
This step is where marketers usually make a mistake. Others rush into the process by sending a DM or an offer immediately. The truth is that you should not go in to sell. Otherwise, your prospects will be less likely to continue with the conversation.
The first engagement should be some form of interaction, like leaving a positive comment or sharing a blog. You may also interact publicly through social media posts, especially with those interested in your brand.
The final step is the cumulation of your previous engagements with your prospects. This should be easy enough if you take the time to build relationships and add value to the people on your list.
You do not want to come off as desperate when you ask. Make sure to personalize your pitch rather than sending some generic, out-of-touch message to present your offer. These meaningful pitches can make or break your social media outreach campaign.
You also need to understand that not everyone will say yes. You need to be prepared for the possibility of being rejected. Don’t take it personally; instead, continue nurturing relationships with your prospects. They may say no now, but they may say yes in the future. Don’t cut ties with them because they refused you the first time.
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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at firstname.lastname@example.org or schedule a call with Zack now.