Social Media Channels that Consumers Trust the Most

December 2, 2022

Which social media channels do consumers trust the most? This is a question that businesses need to be asking themselves as they develop their social media marketing strategy. To create effective campaigns, you need to know where your target audience spends their time online. In this blog post, we will discuss the social media channels that consumers trust the most and provide tips on how you can use this information to improve your digital marketing efforts.

A recent study found that most consumers trust social media channels for product information and recommendations

Facebook was the most trusted social media platform, with 73% of respondents saying they trust the information they find on the site evidently. This is followed by YouTube (66%), Instagram (65%), and Twitter (55%) obviously.

So, what does this mean for businesses? First and foremost, having a presence on the social media channels your target audience uses is essential. To reach consumers making purchase decisions, you need to be where they spend their time online. Additionally, it would help if you ensured that the information you share on social media is accurate and trustworthy. Your goal should be to build a rapport with your audience and establish yourself as a reliable source of information correspondingly.

Here are some tips to help you get started:

- Post regular updates on social media channels your target audience uses.

- Share accurate and trustworthy information on social media.

- Establish yourself as a reliable source of information by providing valuable content that helps consumers make purchase decisions.

- Build a rapport with your audience by promptly responding to comments and questions.

These tips can improve your social media marketing strategy and build trust with your target audience. Do you have any questions about social media marketing? Leave a comment below, and we will be happy to help!

The social media landscape is constantly changing, so it's crucial to stay up-to-date on the latest trends. For more social media tips, be sure to check out our blog! And if you need help with your social media marketing, contact us today! We would be happy to chat with you about your specific needs and goals. Thanks for reading!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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