Retargeting vs. Remarketing: What's the Difference?

September 13, 2022

When it comes to digital marketing, there are a lot of terms and concepts that can be confusing for business owners. Two of these terms are retargeting and remarketing. Though they sound similar, they are two different things. In this blog post, we will discuss the difference between retargeting and remarketing and give you our opinion on which one is better for your business.

What is retargeting/remarketing, and how does it work?

Retargeting and remarketing are both forms of online advertising. They work by placing a cookie on the user's computer, which allows the advertiser to track the user's web activity. When the user visits a website that is part of the retargeting/remarketing network, they will see ads from the businesses that have placed cookies on their computer.

What's the difference between retargeting and remarketing?

The main difference between retargeting and remarketing is the size of the audience that you are targeting. With retargeting, you only target people who have visited your website. With remarketing, you can target a larger audience by including people who have seen similar websites or searched for keywords related to your product or service.

The benefits of retargeting/remarketing

A few benefits of retargeting and remarketing make it an effective marketing tool.

-Practical: an effective form of online advertising.

-Affordable: a cost-effective way to reach your target audience.

-Flexible: retargeting/remarketing allows you to be very flexible with your targeting options. You can retarget people who have visited your website, people who have seen similar websites, or people who have searched for keywords related to your product or service.

The main benefit of retargeting/remarketing is that it's an effective way to reach your target audience.

The main downside of retargeting/remarketing is that it can be intrusive. Some people may not like having ads following them around the internet, no matter how relevant they are.

Overall, we believe retargeting/remarketing is a valuable tool for any business looking to effectively and affordably reach its target audience.

How to set up retargeting/remarketing for your business

Suppose you're interested in setting up retargeting/remarketing for your business. In that case, there are a few things that you need to do.

-First, you need to choose a retargeting/remarketing platform. There are many different platforms to choose from, so it's essential to research and select the one that's right for your business.

-Next, you need to create your retargeting/remarketing ads. Make sure that your ads are relevant and engaging and match the look and feel of your website.

-Finally, you need to decide on your targeting options. As we mentioned, you can retarget people who have visited your website, seen similar websites, or searched for keywords related to your product or service.

Once you've completed all these steps, you're ready to start retargeting/remarketing to your target audience!

Which one is right for you and your business needs?

If you're looking to reach a large audience, remarketing is the way. However, retargeting may be a better option if you're only interested in targeting people who have already shown an interest in your product or service.

Regardless of your choice, retargeting/remarketing is an effective way to reach your target audience and improve your chances of conversion!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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