Pre-COVID Strategies for Google EAT: How Brands and Businesses Succeeded

November 8, 2022

Google's search engine algorithm has always been complex, but it seems to have become even more complicated in recent years. Google is constantly changing and updating its algorithm to provide the best user experience possible. This can be difficult for brands and businesses trying to optimize their website for Google searches. In this blog post, we will discuss some of the pre-COVID strategies that succeeded in helping brands and businesses achieve high Google EAT scores.

What is Google EAT, and how does it work?

Google EAT stands for "Expertise, Authoritativeness, and Trustworthiness." It is a set of guidelines that Google uses to determine the quality of a website. Google wants to ensure that its users get the best possible results when they search for something, so they use EAT to help them weed out low-quality websites. Google EAT is a significant ranking factor in Google's algorithm, so brands and businesses need to understand how it works.

There are three main factors that Google looks at when they determine a website's EAT score:

- Expertise: Google wants to ensure that the website is written by experts on the topic. They will look at things like the author's credentials and whether or not the website is a reliable source of information.

- Authoritativeness: Google wants to ensure that the website is a credible source of information. They will look at how often the website is cited by other sources and whether or not the website has a good reputation.

- Trustworthiness: Google wants to ensure the website is safe for its users. They will look at things like whether or not the website is secure and whether or not the website has a good track record of providing accurate information.

These are just some factors that Google considers when determining a website's EAT score. Brands and businesses should consider these factors when creating content for their website.

How can you optimize your website for Google EAT?

There are a few things that you can do to optimize your website for Google EAT.

- Make sure that your content is well-written and accurate. Google wants to ensure its users get the best possible information, so they will penalize websites with inaccurate or poorly-written content.

- Make sure that your website is secure. Google wants to ensure that their users are safe when they visit your website, so they will penalize websites that are not secure.

- Make sure that your website is cited by other sources. Google wants to ensure that your website is a credible source of information, so they will reward websites mentioned by other sources.

These are just some things you can do to optimize your website for Google EAT. If you keep these factors in mind, you will be well on your way to achieving a high Google EAT score.

Pre-COVID Strategies that worked for brands and businesses:

- Google My Business: Google My Business is a free tool that allows businesses to manage their online presence. This can help businesses improve their EAT score by creating accurate and up-to-date listings.

- Google Reviews: are an excellent way for businesses to show off their expertise, authoritativeness, and trustworthiness. It can help businesses improve their EAT score by creating positive customer reviews.

- Google+: Google+ is a social network that can help businesses improve their EAT score. It allows businesses to connect with other businesses and experts in their industry. This can be used to show Google that the business is an expert in its field, and it can also be used to build trust with Google.
- Google Webmaster Tools: Google Webmaster Tools is a free tool that allows businesses to manage their website. This will help businesses improve their EAT score by providing accurate and up-to-date information about their website. Google Webmaster Tools can also help businesses improve their trustworthiness by allowing businesses to see how Google views their website.

These are just some pre-COVID strategies that worked for brands and businesses. If you want to learn more about how to optimize your website for Google EAT, contact an SEO expert today.

Final thoughts on the impact of COVID on SEO

The impact of COVID on SEO has been significant. Google has made many changes to its algorithm, and these changes have had a considerable effect on the way that businesses optimize their website for Google EAT.

To stay ahead of the curve, it is crucial to keep up with the latest Google algorithm changes. The best way to do this is to hire an SEO expert to help you optimize your website for Google EAT.

SEO is an ever-changing field, and the impact of COVID has only made it more critical for businesses to stay up-to-date on the latest Google algorithm changes. If you want to ensure that your website is optimized for Google EAT, contact an SEO expert today.

To help you more about digital marketing, I need you to check this ebook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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