Online marketplaces are expected to see increased revenue in 2023. From 2023 through 2027, Amazon anticipates $491 billion in revenue. According to Statista 's findings, this is quite likely to occur. In recent years, internet marketplaces have developed into mature, profitable enterprises. Their population is expanding at a dizzying rate. This trend doesn't look like […]
Mobile Advertising Trends You Need to Know About for 2022 and Beyond
October 18, 2022
As we move into the 21st century, mobile advertising is becoming an increasingly important aspect of digital marketing. To stay ahead of the curve, it's essential to know the latest mobile advertising trends shaping the industry in 2022 and beyond. This blog post will discuss some of the most important mobile advertising trends you need to know about!
The rise of 5G and its impact on mobile advertising
One of the biggest mobile advertising trends that we will see in 2022 is the continued rise of fifth-generation wireless technology, or "fifth-generation mobile networks" (abbreviated to "Fifth Generation" or simply "G"). This new standard for mobile networks offers much higher speeds and lower latency than its predecessor, making it ideal for mobile gaming, streaming video, and other bandwidth-intensive applications.
What does this mean for mobile advertising?
Fifth-generation mobile networks will allow marketers to deliver richer media experiences to users with less buffering and faster loading times. In addition, Augmented Reality (AR) and Virtual Reality (VR) will become more prevalent as mobile devices become more powerful and capable of handling these types of content.
The continued rise of mobile video
Another big mobile advertising trend we will see in 2022 is the continued rise of mobile video. Video is one of the most engaging and effective forms of marketing content, and it will only become more popular in the coming years.
As mobile devices become more powerful and capable of handling higher-quality video content, we will see more businesses creating marketing videos designed to be watched on mobile devices. In addition, live video streaming will continue to grow in popularity to connect with customers and promote events and products in real time.
Augmented Reality (AR) and Virtual Reality (VR) in marketing
As mentioned before, Augmented Reality (AR) and Virtual Reality (VR) will become more prevalent in mobile advertising as mobile devices become more powerful.
AR and VR offer businesses a unique way to engage with customers and promote their products or services. For example, businesses can create AR "experiences" that allow users to try out products before buying them. They can also create virtual tours of their facilities that would enable customers to explore them from the comfort of their homes.
As mobile devices become more advanced and capable of handling these experiences, we will see more businesses using AR and VR in their marketing campaigns.
The rise of programmatic mobile advertising
Programmatic mobile advertising is an automated way of buying and selling mobile ad space in real time. This type of mobile advertising allows businesses to target specific demographics with laser precision and track the performance of their campaigns in real time.
As programmatic mobile advertising continues to grow in popularity, we will see more businesses using this method to reach their target audiences. In addition, we will also see more mobile advertising platforms and networks offering programmatic mobile advertising options to their customers.
Messaging apps as a marketing platform
Another mobile advertising trend businesses need to be aware of is the rise of messaging apps as a marketing platform.
There are now over two billion active users on messaging apps like WhatsApp, Facebook Messenger, and WeChat, and businesses are starting to notice. Messaging apps provide businesses with a direct line of communication with their customers. They offer several features that make them ideal for marketing purposes, such as the ability to send automated messages, create chatbots, and track engagement metrics.
As messaging apps continue to grow in popularity, we will see more businesses using them to reach and engage with their customers.
Voice search and its impact on SEO
Another mobile advertising trend businesses need to be aware of is the rise of voice search.
With the advent of virtual assistants like Siri, Alexa, and Google Assistant, more and more people are using their voices to search for information online. This trend will only continue in the coming years as these virtual assistants become more prevalent in our homes and mobile devices.
As a result, businesses must ensure that their websites and mobile apps are optimized for voice search. This means using natural language keywords and phrases and creating content that is easy to understand when spoken aloud. Failure to do this could mean missing out on many potential customers using voice search to find the products and services they need.
Influencer marketing on mobile
As social media usage continues to grow, so does influencer marketing. And with mobile devices being the primary way people access social media, it's no surprise that influencer marketing on mobile is also on the rise.
Mobile influencer marketing is a type of influencer marketing that uses mobile devices to reach and engage with potential customers. This can be done in several ways, such as creating sponsored posts on social media, running ads on mobile apps, or creating mobile-specific influencer marketing campaigns.
As mobile devices become more prevalent in our lives, we will see more businesses using mobile influencer marketing to reach their target audiences.
These are just a few mobile advertising trends we will see in 2022 and beyond. As mobile devices become more powerful and capable of handling richer media experiences, businesses must adapt their marketing strategies to keep up with the times.
To stay ahead of the curve, keep these mobile advertising trends in mind and plan your mobile marketing campaigns accordingly. With the right approach, you can ensure that your business can reach and engage with its target audience on mobile devices.
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