How Marketers and Brands Take to Convert Text Subscribers Into Customers

August 24, 2022

Text subscribers are a desirable group of consumers for any marketer or brand. They're engaged, have opted-in to receive your messages, and are likely interested in what you have to say. But getting them to convert from subscribers into customers can be tricky. In this article, we'll look at what text subscribers want from brands and how marketers and brands can take steps to convert them into paying customers. 

Marketers and brands

We'll also explore ways to keep text subscribers engaged and interested after converting them!

What is a text subscriber list, and how does it work?

A text subscriber list is a group of people who have opted-in to receive SMS messages from a particular brand or marketing campaign. This opt-in can happen in several ways. Usually, it's either through an online sign-up form or by replying to an SMS message with a keyword. Once someone is on your text subscriber list, they'll start receiving SMS messages from you regularly.

What do text subscribers want from brands?

Text subscribers are looking for a few things from the brands they've opted-in to hear from relevance, timeliness, and value. They want to know that the SMS messages they receive are relevant to their interests and that they're receiving them when they're likely to be interested in reading them. They also want to feel like they're getting something valuable from the brands they've opted-in to, whether coupons, discounts, or exclusive content.

How do you get people to subscribe to your text messages?

There are a few ways to get people to subscribe to your text messages:

- Include a keyword in your advertising, and encourage people to text that keyword to a shortcode.

- Add a sign-up form on your website or social media pages where people can opt-in to receive SMS messages from you.

- Include a call-to-action in your email marketing campaigns encouraging people to sign up for SMS messages.

What kind of content should you send to your text subscribers?

The content you send to your text subscribers should be timely, relevant, and valuable. Timing is essential because SMS messages are meant to be read quickly and easily on a small screen. Relevance is vital because you want to ensure your messages are targeted at the right audience. And value is essential because you want your subscribers to feel like they're getting something out of the messages they receive from you.

Here are a few ideas for types of content you can send to your text subscribers:

- Time-sensitive coupons and discounts

- Breaking news or updates about your product or service

- Tips and advice related to your industry

- Links to interesting blog posts or articles

- Exclusive content or previews of upcoming products or services

What steps must marketers/brands take to convert text subscribers into customers?

There are a few steps marketers and brands can take to convert text subscribers into customers:

- Make sure your SMS messages are timely, relevant, and valuable.

- Include call-to-actions in your advertising and marketing campaigns, encouraging people to sign up for SMS messages.

- Add a sign-up form on your website or social media pages where people can opt-in to receive SMS messages from you.

- Once text subscribers have been converted into customers, send them follow-up SMS messages thanking them for their purchase.

By following these steps, marketers and brands can take advantage of the high engagement levels of text subscribers and convert them into paying customers.

What are text subscribers looking for from brands that would encourage them to make purchases?

Text subscribers are looking for a few things from the brands they've opted-in to hear from relevance, timeliness, and value. They want to know that the SMS messages they receive are relevant to their interests and that they're getting something out of the messages they receive from you. You'll be more likely to convert your text subscribers into customers by providing timely, relevant, and valuable SMS messages.

Once you've converted your text subscribers into customers, how can you keep them engaged?

There are a few things you can do to keep your text subscribers engaged after they've made their first purchase:

- Send them follow-up SMS messages thanking them for their purchase.

- SMS with helpful tips or advice related to the product they purchased.

- Send them exclusive coupons or discounts for future purchases.

- Keep them updated on new products or services you think they might be interested in.

Once text subscribers have been converted, how can brands keep them as customers?

There are a few things you can do to keep your text subscribers engaged after they've made their first purchase:

- Send them follow-up SMS messages thanking them for their purchase.

- Include call-to-actions in your SMS messages, encouraging them to take advantage of time-sensitive coupons and discounts.

- Provide breaking news or updates about your product or service that would interest them.

- Send exclusive content or previews of upcoming products or services to keep them engaged.

SMS marketing is a great way to connect with your customers and convert them into paying customers. Thanks for reading, and I hope this was helpful!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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