How to Write the Perfect Email Subject Line: 6 Tips for Improving Open Rates

When it comes to content marketing, the subject line is everything. If your email doesn't catch someone's attention immediately, it will likely be deleted or ignored. In this blog post, we will discuss some tips for writing the perfect email subject line. We'll also talk about where people will most likely open your email and see your great content!

1. Start with a question

Questions are a great way to pique someone's curiosity and get them to click on your email. For example, "Have you ever wondered how to improve your open rates?" is a much more intriguing subject line than "content marketing tips."

Another question you could ask is, "What are the best ways to write email subject lines?" This will get people thinking about the content of your email before they even open it.

If you're not sure what kind of question to ask, try using a tool like Google AdWords Keyword Planner. This tool will help you find popular keywords that people are searching for. You can then use these keywords to create questions that will pique people's interests.

2. Use numbers or symbols for emphasis

If you want to make your subject line stand out, try using numbers or symbols. For example," content marketing: 12 tips for improving your open rates" is more likely to catch someone's eye than "content marketing tips."

Using numbers and symbols can be a great way to add emphasis to your subject line and get people to take notice. Just be sure not to overdo it. Too many numbers or symbols can make your subject line look spammy and could deter people from opening your email.

3. Add humor

Humor is another great way to get people to open your email. People love to laugh, so if you can make them chuckle with your subject line, they'll be more likely to open your email. Just be careful not to go overboard with the humor. You don't want your subject line to be spammy or unprofessional.

4. Be clear and concise

When it comes to email subject lines, shorter is almost always better. People are more likely to open an email with a short, concise subject line than one that is long and drawn out. So, when in doubt, keep your subject line short and sweet.

5. Test, test, test!

As we mentioned earlier, it's essential to test your subject lines before sending out your emails. This will help you determine which subject lines are most effective at getting people to open your emails. You can use a tool like Google Analytics to track your open rates and see which subject lines perform best.

Testing different subject lines is the best way to determine what works and what doesn't. So, don't be afraid to experiment until you find a formula that works for you.

6. Keep it short

As we mentioned before, shorter subject lines are almost always better. People are more likely to open an email with a short, concise subject line than one that is long and drawn out. So, when in doubt, keep your subject line short and sweet.

When it comes to content marketing, the subject line is everything. If your email doesn't catch someone's attention immediately, it will likely be deleted or ignored. In this blog post, we've discussed some tips for writing the perfect email subject line. We hope you found this information helpful and that you'll start using these tips to improve your open rates!

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If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.