How to Write the Perfect Email Subject Line: 6 Tips for Improving Open Rates

August 18, 2022

When it comes to content marketing, the subject line is everything. If your email doesn't catch someone's attention immediately, it will likely be deleted or ignored. In this blog post, we will discuss some tips for writing the perfect email subject line. We'll also talk about where people will most likely open your email and see your great content!

1. Start with a question

Questions are a great way to pique someone's curiosity and get them to click on your email. For example, "Have you ever wondered how to improve your open rates?" is a much more intriguing subject line than "content marketing tips."

Another question you could ask is, "What are the best ways to write email subject lines?" This will get people thinking about the content of your email before they even open it.

If you're not sure what kind of question to ask, try using a tool like Google AdWords Keyword Planner. This tool will help you find popular keywords that people are searching for. You can then use these keywords to create questions that will pique people's interests.

2. Use numbers or symbols for emphasis

If you want to make your subject line stand out, try using numbers or symbols. For example," content marketing: 12 tips for improving your open rates" is more likely to catch someone's eye than "content marketing tips."

Using numbers and symbols can be a great way to add emphasis to your subject line and get people to take notice. Just be sure not to overdo it. Too many numbers or symbols can make your subject line look spammy and could deter people from opening your email.

3. Add humor

Humor is another great way to get people to open your email. People love to laugh, so if you can make them chuckle with your subject line, they'll be more likely to open your email. Just be careful not to go overboard with the humor. You don't want your subject line to be spammy or unprofessional.

4. Be clear and concise

When it comes to email subject lines, shorter is almost always better. People are more likely to open an email with a short, concise subject line than one that is long and drawn out. So, when in doubt, keep your subject line short and sweet.

5. Test, test, test!

As we mentioned earlier, it's essential to test your subject lines before sending out your emails. This will help you determine which subject lines are most effective at getting people to open your emails. You can use a tool like Google Analytics to track your open rates and see which subject lines perform best.

Testing different subject lines is the best way to determine what works and what doesn't. So, don't be afraid to experiment until you find a formula that works for you.

6. Keep it short

As we mentioned before, shorter subject lines are almost always better. People are more likely to open an email with a short, concise subject line than one that is long and drawn out. So, when in doubt, keep your subject line short and sweet.

When it comes to content marketing, the subject line is everything. If your email doesn't catch someone's attention immediately, it will likely be deleted or ignored. In this blog post, we've discussed some tips for writing the perfect email subject line. We hope you found this information helpful and that you'll start using these tips to improve your open rates!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

Also check our latest blogs : 
September 28, 2022
The Difference Between Inbound and Outbound Marketing: What Works Best for You?

Inbound and outbound marketing are two of the most popular marketing methods today. But what is the difference between inbound and outbound? And which one works best for your business? In this blog post, we will discuss the differences between inbound and outbound marketing and the pros and cons of each approach. We will also […]

Read More
September 28, 2022
The Top B2C Marketing Trends You Cannot Ignore This 2022

As a business-to-consumer marketer, you know that things are always changing. The landscape of b2c marketing is constantly shifting, and it can be tough to keep up with the latest trends. That's why we put together this blog post - to help you stay ahead of the curve! This article will discuss some of the […]

Read More
September 28, 2022
Why You Should Advertise on Instagram: Types of Ads to Use for Marketing

Instagram is a social media platform that is growing in popularity every day. Over 800 million people use Instagram, and this number continues to grow. If you're not using Instagram for your business, you miss out on a huge opportunity. This blog post will discuss the different types of ads you can use on Instagram […]

Read More
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram