How to Write Email Subject Lines That Get Results

When it comes to email marketing, the subject line is everything. If your subject line doesn't catch someone's attention, they will likely delete your email without reading it. That's why it's essential to learn how to write email subject lines that get results. In this blog post, we will discuss some tips for writing effective email subject lines that will increase your chances of getting a response from your audience.

Keep it short and sweet

The first tip for writing email subject lines that get results is to keep them short and sweet. Your subject line should be no more than 50 characters long. This may seem daunting, but it's important to remember that people are more likely to read an email with a shorter subject line. So, take the time to make your subject line concise and to the point.

Use keywords

Another tip for writing email subject lines that get results is to use keywords. You will likely catch someone searching for that particular term by including relevant keywords in your subject line. For example, if you are a real estate agent, you may want to use the keyword "house for sale" in your email subject line. This will help you reach people interested in buying a house.

Make it interesting

Another tip for writing email subject lines that get results is to make them attractive. Your subject line should be something that will make people want to read your email. An excellent way to do this is to use questions, statistics, or shocking information in your subject line. For example, you could use a question like "Are you selling your home?" or a statistic like "Homes in your area are selling fast!" to grab someone's attention.

Address the recipient by name

One final tip for writing email subject lines that get results is to address the recipient by name. This personal touch will make your email stand out from the rest and shows that you are taking the time to write a personalized message.

Use a number or statistic

A great way to get someone's attention is to use a number or statistic in your email subject line. For example, you could say, "10 Tips for Selling Your Home" or "Homes in Your Area are Selling Fast!" This will help your email stand out from the rest and show you have something valuable to share.

Be clear about what you want the recipient to do

When writing email subject lines, be clear about what you want the recipient to do. For example, if you are emailing a list of potential customers, you may want to say, "Sign Up Now!" or "Join Our mailing list!" This will help ensure that people know what they need to do when they open your email.

Use humor or wit

This can be a great way to catch someone's attention and make them want to read your email. Just be careful not to overdo it, as you don't want to look unprofessional.

Tease them with a snippet of the content inside

Finally, one last tip for writing email subject lines that get results is to tease the recipient with a snippet of the content inside. This will help entice them to open your email and read more. For example, you could say, "Inside: 10 Tips for Selling Your Home" or "Join Our mailing list and get discounts on your next purchase!"

By following these tips, you will be well at writing email subject lines that get results. Remember to keep it short and sweet, use keywords, make it enjoyable, and be clear about what you want the recipient to do. With some practice, you'll write email subject lines that get results in no time!

To help you learn more about digital marketing, I need you to check this ebook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the ebook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.