TikTok has quickly become one of the largest social media platforms in the world. The app has a billion active users per month, and these users include a wide demographic, not just Gen Z. What does this mean? Every business can enter the platform and tap into its target audience. If you still haven’t created a TikTok for a business account, then now is the time to start.
What is TikTok for Business?
TikTok seems like an app for just challenges, dance trends, and pranks. But it has quickly evolved from a mere entertainment platform to an advantageous marketing sphere. Here are the top benefits of using TikTok for business:
1. Increase Brand Awareness
TikTok is one of the most accessible platforms to blow up. Unlike Instagram or YouTube, TikTok has birthed countless overnight sensations. Aside from the forgiving algorithm, you can pair up with influencers, run ads, or use the in-app features to spread the word about your brand.
2. Product Promotion
TikTok is such a hit among businesses because it offers a type of marketing that doesn’t feel like marketing. Most videos are filmed casually and candidly, so it is more relatable for the average user. Collaborate with an influencer to give an honest review of your products. Create demo videos or entertain your audience while using your product.
3. Attract New Clients
TikTok’s organic and authentic nature makes it easy to connect with your audience on a more meaningful level. The more personal and human you feel, the stronger the relationship you will create. This strong relationship increases the likelihood of converting them from mere viewers into paying customers.
How To Use TikTok for Business
It is not enough to just be present on this app and upload all the videos you want. Here are some tips and strategies to make the most out of TikTok for business.
1. Unique and Relevant Content
TikTok is designed to be past-paced. Every video is short and attention-grabbing, which makes it harder for new users to stand out. You may set yourself apart by staying true to your brand. As much as possible, create unique, never-before-seen content that is helpful for your viewers.
2. Use Music and Effects
The Audio feature is a great tool to go viral. It also captivates your audience so that they will stay until the end of your video. Use the in-app editor to trim your clips so that they are on beat with your chosen music. Use the other features such as filters, stickers, and effects to improve the overall quality of your video.
3. Optimize Your Video
Before you hit the “Publish” button, optimize your video by writing a description, placing relevant hashtags, tagging friends, adding links, choosing the correct thumbnail, and enabling duet/stitch.
4. Posting Schedule
The best way to identify your ideal posting schedule is to check your TikTok analytics. This shows your audience demographics and the peak hours. Most of them are online. Always review the usage behavior of your audience so that you can identify the ideal days of the week and periods that will yield maximum engagement. It will be a waste of energy to create the most captivating content only to post it when everyone is asleep.
5. Create a TikTok Challenge
A TikTok challenge increases brand awareness, drives sales, and promotes upcoming events or releases. Create one by collaborating with TikTok, endorsing it on social media platforms, pairing with influencers, and providing incentives for users to hop on the trend.
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