How to Use Social Listening to Your Advantage

November 28, 2022

Social listening is one of the best ways to glean insights from your audience. As the name suggests, it is the usage of social media platforms, and associated online places are used to monitor the buzz around your business and what people are saying about you. Here is a guide on ways to use social listening for your business and the tools you can use.

Different ways to use social listening for your marketing advantage

Monitor your business name

The first step is to look up different mentions of your brand name. Social media is an excellent way to observe how often you have been mentioned and what people have been saying about you.

Develop better content

Social listening gives you insider tips on the types and qualities of content you should make to make your audience members happy. Content marketing is a sure way to connect with your audience and establish a good relationship. This can be through blogs, website content, email marketing, and all other platforms. 

Use social listening to answer the following questions:

  • What types of headlines work for your marketing purposes?
  • What types of content get clicks and shares?
  • Which content format is most preferred by your audience?
  • What topics do they need to hear more about?
  • What are the most common keywords they use to search for your business?

Social selling

Social listening is an excellent way to discover opportunities for social selling. For example, you can look at the people searching for products and services similar to yours so that you may recommend your brand. You can also review the customers looking for better alternatives to your competitors.

Competitor analysis

Competitor analysis is an excellent way to discover new ways to up your marketing game. The premise is simple: you look at your competitors' strategies, particularly the successful ones, and then you emulate those. 

You can reference the specific platforms on which they are active, their content strategies, audience engagement, campaigns, and more.

Connect with brand ambassadors and influencers

Influencer marketing is on the rise, and social listening allows you to hop on that trend. Basically, you 

Social listening tools you can use


Awario is a popular option among pros. This allows you to “listen” to practically any topic on the web and across all platforms. You can check social media platforms, forums, and more. It is an excellent tool for researching your audience and industry. You can also use it for social selling, improving customer service, managing brand reputation, and more.

Sprout Social

Sprout Social is a one-stop shop for your social media management needs. This platform offers powerful solutions that enable you to boost your social listening skills. Some primary features include monitoring engagement across all social media networks, mapping out a comprehensive content strategy, and uncovering recurring trends across social media conversations. is another excellent tool for social listening, social media management, and customer experience. This primarily caters to medium to large companies and offers features such as social media post scheduling, advertising, publishing, and analyzing all areas of your social media strategy. The best part is that they have an easy-to-use and comprehensive platform that makes it easy for users to navigate through every feature and customize social media campaigns for your brand’s specific needs.

Overall, social listening is an invaluable tool that allows you to connect with your audience and gain valuable insights so that you can adjust your digital marketing campaigns accordingly. The tools above will help you gather more data on your audience’s perception of your brand so that you can respond to queries, requests, and more.

To help you learn more about digital marketing, I need you to check this eBook I've created about the 10 THINGS I WISH I HAD KNOWN when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 
If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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