How to Use Competitors' Insights to Improve Your Social Media Strategy

August 24, 2022

You've probably heard the saying, "keep your friends close and your enemies closer." Regarding social media, you should do the same thing with your competitors. By keeping tabs on their social media activity, you can gain valuable insights into what's working for them and what's not. This information can help you improve your social media strategy and outperform your competition. This blog post will discuss conducting a competitive analysis and using the information gleaned from it to improve your social media marketing efforts.

Social media marketing

Identify your top competitors on social media

Take note of their follower count, content strategy, social media platforms they are active on, etc. Once you have this information, you can analyze their social media activity and look for patterns and trends.

Some questions you may want to ask yourself while conducting your analysis include:

- What kind of content are they posting?

- How often are they posting?

- What social media platforms are they active on?

- Are they running any social media ads?

- What seems to be working for them?

- What isn't working for them?

Use this information to improve your social media strategy

Once you understand what your competitors are doing, you can formulate a plan to improve your social media strategy. Use the information you gathered from your analysis to make informed decisions about the content you post, the social media platforms you use, and your overall social media marketing strategy.

If you find that your competitors are having success with a specific type of content, try creating similar content to see if it resonates with your audience. If you noticed that they are active on a social media platform that you're not, consider creating an account and experimenting with it to see if it's a good fit for your business. And, if you notice any social media ads they are running, try designing similar ads to see if they perform well for you.

Analyze their social media strategy, including the type of content they share and how often they post

Also, take note of the social media platforms they are active on and whether or not they run social media ads. Once you have this information, you can use it to improve your social media strategy.

For example, if you notice that your competitor is getting a lot of engagement on Instagram, but you're not, you may want to consider increasing your activity on that platform. Or, if you notice that they're running social media ads and you're not, you may want to consider doing the same.

Remember that social media is constantly changing, so it's essential to stay up-to-date with the latest trends. By keeping an eye on your competition, you can ensure that you're always one step ahead.

See what you can learn from their successes and failures

Social media is a great way to stay up-to-date with the latest trends. You can learn from their successes and failures by watching your competition.

For example, if you see that they're having success with a particular type of content, you may want to consider creating similar content for your social media channels. Or, if you see that they're not having success with a particular social media platform, you may want to consider avoiding that platform altogether.

By conducting a competitive analysis, you can gain valuable insights that will help you improve your social media strategy and better compete with your rivals. So, don't be afraid to keep tabs on your competitors - it could be the key to social media success.

Competitive analysis is an integral part of any social media marketing strategy. By understanding what your competitors are doing, you can improve your social media efforts and outperform your competitors. So get out there and start analyzing!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at zack@roimf.com or schedule a call with Zack now.

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