How to Set Up Instagram Shopping: The Step-by-Step Guide

August 15, 2022

Are you looking for a way to increase sales on your Instagram account? If so, you may be wondering how to set up Instagram shopping. This can be a great way to improve your sales, and it's actually not too difficult to do! In this step-by-step guide, we will walk you through the process of setting up Instagram shopping. By following these simple steps, you can start selling products through Instagram in no time!

What is Instagram Shopping and how does it work?

Instagram Shopping is a feature that allows users to purchase products directly from businesses through their Instagram posts. Once you have set up Shopping on your Instagram account, you can start tagging products in your posts. When a user taps on a tagged product, they will see information about the product, as well as a “Buy” button. When they click the Buy button, they will be taken to the business’s website to complete the purchase. Instagram Shopping is a great way for businesses to showcase their products and make it easy for customers to buy them. It’s also a great way for businesses to build relationships with their customers by providing them with useful content and product information. If you’re looking to start selling products on Instagram, setting up Shopping is a great way to get started.

Setting up your business profile for Instagram Shopping

Instagram is one of the most popular social media platforms, with over a billion active users. And if you're in the business of selling products, then you'll want to make sure that you're set up for success on Instagram Shopping. Here's how to do it:

First, make sure that your Instagram account is set up as a business account. This will give you access to all of the features that businesses need, including Shopping. Then, take some time to fill out your profile completely. Include a clear description of what your business does, and make sure to use keywords that potential customers might be searching for. You can also include links to your website and other social media accounts.

Once your profile is set up, it's time to start sharing photos and videos of your products. Make sure to use high-quality images and videos, and be sure to include relevant hashtags and descriptions. If you have an online store, you can also include links to specific product pages. And finally, don't forget to interact with your customers! Respond to comments and questions, and show that you care about their experience with your brand. By following these simple tips, you'll be well on your way to success with Instagram Shopping.

Adding products to your Instagram Shopping catalog

Simply select the product you want to feature, add some relevant hashtags and a description, and post it to your feed or Stories. When users see your post, they'll be able to tap on the product tag and learn more about the item. If they're interested in purchasing it, they can follow the link to your website and complete the transaction. By adding products to your Instagram Shopping catalog, you can quickly turn your account into a money-making machine.

Tips for a successful Instagram Shopping campaign

First, make sure you have a strong foundation by ensuring that your products are well-photographed and accurately represented on your website. This will help to build trust with your followers and make them more likely to purchase from you. Next, be strategic about which products you tag in your posts and stories. Choose items that are relevant to the content you're sharing and that will resonate with your audience. Finally, don't forget to promote your Instagram Shopping campaign on other channels like your website and email list. By taking a holistic approach, you'll be sure to reach the widest possible audience and maximize your chances of success.

To help you more, I need you to check this eBook I’ve created about the ten things that I’VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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