How to Retarget for Digital Marketing: Strategies and Tips

November 18, 2022

Have you ever visited a website, left without buying anything, and then seen ads for that same website popping up all over your social media feeds? You're experiencing retargeting. Retarget is a digital marketing strategy that targets people who have already interacted with your brand. It's a great way to keep your company in front of potential customers and can be extremely effective in increasing conversions and sales. In this blog post, we will discuss the basics of retarget and offer some tips on how to get started!


What is retargeting and how does it work?

Retargeting is a type of online advertising that allows you to keep your brand in front of bounced traffic after they leave your website. For most retargeting campaigns, a pixel is placed on the website which drops an anonymous browser cookie on the visitor's computer. Then, when that person visits other websites within the same ad network, they will begin to see ads from your business. These ads serve as a reminder of your brand and can prompt the viewer to return to your site and convert into a customer.

There are two main types of retargeting: pixel-based and list-based. Pixel-based retargeting is the most common and works by placing a piece of code on your website which is then used to track visitors as they browse the web. List-based retargeting, on the other hand, uses information that you already have about your customers (such as email addresses) to target them with ads.

Both pixel-based and list-based retargeting can be extremely effective in increasing your reach.

Benefits of retargeting for digital marketing

There are many benefits of retargeting for digital marketing, which is why it has become such a popular strategy. Some of the main benefits include:

- Increased brand awareness. Retarget ads serve as a reminder of your brand and can prompt viewers to return to your site.

- Higher conversion rates: Retarget helps to keep your company top-of-mind, which can lead to higher conversion rates.

- More efficient use of marketing budget. Retargeting is a more efficient use of your marketing budget as you are only targeting people who have already shown an interest in your products or services.

- Greater control over ad spend. With retargeting, you have greater control over your ad. Spend as you can choose to only show ads to people who have already visited your site.

If you're looking for a way to increase brand awareness and boost conversion rates, retargeting is a great option!

How to set up a retargeting campaign

There are a few things you need to do in order to set up a retargeting campaign. First, you need to choose which platform you want to use. There are many different retargeting platforms available, so it's important to do some research and find one that will work best for your business. Once you've chosen a platform, you need to create your retargeting ads. Make sure to include a strong call to action and relevant images or videos. Finally, you need to decide on your budget and set up your campaign.

Tips for improving your retargeting results

There are a few things you can do to improve your retargeting results. First, make sure that your ads are relevant and targeted to your audience. If your ads are not relevant, people will be less likely to click on them. Second, create a sense of urgency in your ads. Include words like "limited time only" or "while supplies last" to encourage people to act quickly. Finally, make sure to track your results so that you can see what is working and what isn't.

If you follow these tips, you'll be well on your way to improving your retargeting results!

To help you more about digital marketing, I need you to check this eBook I've created about the 10 things that I'VE WISHED I had known when I started marketing. If you are or are not in the same place, you must read this. Get the eBook here. 

If you want more up close and personal marketing strategies, advice, or an overhaul of your marketing structure, email us at or schedule a call with Zack now.

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